Ashley Burns

• Visual Merchandising & Analysing
• In charge of 34 plus team off peak and 55 during peak seasons.
• Recruit annually 30 Part time staff.
• Increased sales to Last year by 25% within first year in role.
• Continue to increase sales year on year by 10% on double digit comps
• Evaluated competition by analysing in-store promotions and merchandising strategy.
• Analysed and interpreted reports to make sound business decisions and goal monitoring.
• Prepared store budgets to meet financial objectives and controlled expenditure to improve cost effectiveness.
• Prepared sales and customer service reports by analysing and categorising sales information, investigating customer complaints and identifying solutions.
• Researched and planned look books on new season fashion trends to gain knowledge for one on one customer experience.
• Lead walkthroughs with DM & RM to voice concerns and make detailed decisions on visuals and execute changes to highest level to ensure store was profitable

Developed foundational knowledge of Photoshop and Illustrator for students.

Assisted second and third year students with design projects, offering constructive feedback to enhance outputs.

• Taught staff how to handle difficult situations with calm and professionalism.
• Mentored newly hired staff in upselling techniques, customer service and product expertise.
• Provided exceptional leadership during peak trading periods, ensuring smooth operation and high sales.
• Acted as key holder, responsible for opening and closing the store, ensuring security protocols are followed.

• Managed team of sales assistants, delegating tasks and setting daily sales targets to drive store performance.
• Monitored sales floor activity, offering assistance and expert advice to customers, thus improving shopping experience and customer satisfaction.
• Assessed and adjusted visual merchandising displays, ensuring compliance with brand guidelines and maximising aesthetic appeal.
• Investigated competitor products, market trends and changes in consumer tastes to acquire and offer in-demand goods and services.
• Supervised daily retail operations, including inventory management and visual merchandising, to maximise sales and profitability.

• Customer Service
• Assisted customers in finding products, offering detailed information to increase sales and enhance shopping experience.
• Shared new products and promotions with customer to encourage sales.
• Kept shelves neat, clean and organised through visual merchandising.