Eleanor L. Johnston
London,United Kingdom
Summary
Sales Negotiator with over four years’ experience in the Royal Borough of Kensington and Chelsea, working across both sales and lettings. Experienced in managing and negotiating multi-million-pound residential properties, with exposure to complex transactions and high-net-worth clients. ARLA qualified, commercially driven, and passionate about sales, with a clear ambition to continue learning, developing, and progressing within a performance-led environment.
Overview
6
6
years of professional experience
2019
2019
years of post-secondary education
Work history
Sales Negotiator
John D Wood & Co
Kensington, Royal Kensington and Chelsea
01.2025 - Current
- Negotiated residential property sales in a prime central London market, handling properties valued between £400,000 and £8 million.
- Secured offers in excess of £7 million, demonstrating strong negotiation skills.
- Built and maintained strong relationships with clients, delivering a professional and client-focused service.
- Conducted property viewings, qualified buyers, negotiated offers, and oversaw sales progression- coordinating with buyers, sellers, and solicitors to ensure timely completions.
- Operated effectively in a target-driven, fast-paced environment.
- Demonstrated strong communication, attention to detail, and time management skills.
Lettings Negotiator
Interlet International
Kensington, Royal Kensington and Chelsea
04.2021 - 12.2024
- Closing Deals: Successfully negotiated terms between landlord and potential tenants to find mutually beneficial agreements on properties up to £20,000.00pcm.
- Upselling: Identifying opportunities to promote higher-value properties or services. Showed residential properties and explained features, value and benefits of available properties.
- Compliance: Understanding and ensuring compliance with local housing laws, regulations, and ethical standards (ARLA Qualified).
- Local Market Expertise: Deep understanding of the Kensington property market, including pricing trends, and property values.
- Document Preparation: Preparing tenancy agreements, and other legal documents.
- Property Valuations: Advising on appropriate rental pricing based on current market analysis, condition and comparables.
- Canvassing: Reaching out to property owners through cold-calling and leafletting to generate interest in agencies services, and acquire new properties.
Sales and Marketing Assistant
Nest Seekers International
Manhattan, United States
06.2020 - 02.2021
- Tailored Property Selection: Identified customers needs and completed advanced searched based on clients' property criteria between $1.5 and $2.5 million dollars.
- Presentation and viewing coordination: Conducted property showings and open houses to prospective buyers and explained features and costs.
- Marketing: Created listing reports to display property traffic using Adobe inDesign. Created web pages to market high-end propertiesSupported in the preparation of purchase documentation and closing documentation for clients.
- Private Client Team- Prospecting: reaching out to high-net worth clients to discover interest in renting or selling their property and pairing up with other high-net worth clients.
Education
Bachelor of Arts - Education
University of the West of England
Bristol, BSTSkills
-Time efficiency and ability to work under pressure
-High-value negotiation skills across multi-million-pound transitions
-Deal Progression
-Confidence in verbal communication
-Strong work ethic and self-motivation in a target-driven environment
-AML and compliance knowledge
Achievements at John D Wood & Co
- Stafford Terrace - £2,500,000
- Aubrey Walk - £2,350,000 (£200,000 over asking price)
- Pipeline - Vicarage Gardens £4,500,000
AWARDS, ACCOMPLISHMENTS, AND HONORS
Level 3 award in Lettings and Property Management 2024 (MARLA)
ADDITIONAL TRAINING
- The School of Visual Arts- Fabrication 2020
- New York University- Strategic Planning for Marketers 2019
- The School at Columbia University- Teach 21- Culturally Relevant Teaching 2019
- The School at Columbia University- Three-Dimensional Learning with Verna Data Collection Technology 2019
- Baruch College- Digital Marketing 2018
Timeline
Sales Negotiator
John D Wood & Co
01.2025 - Current
Lettings Negotiator
Interlet International
04.2021 - 12.2024
Sales and Marketing Assistant
Nest Seekers International
06.2020 - 02.2021
Bachelor of Arts - Education
University of the West of England