Summary
Overview
Work History
Education
Skills
Custom
Personal Information
Affiliations
References
Timeline
Generic
Ronnie Black

Ronnie Black

Craigavon,N. Ireland

Summary

Accomplished professional with a strong background in staff training, customer focus, and goal delivery. Demonstrated success in over target achievement and KPI monitoring and analysis. Proficient in CRM software, direct sales techniques, and business development. Extensive product knowledge and territory management skills. Adept at cross-selling techniques to drive business growth.

Possesses strong leadership and communication skills, along with deep understanding of customer needs. Committed to delivering significant revenue increases and fostering long-lasting client relationships.

Offering strong interpersonal and communication skills, with knack for building and nurturing client relationships. Knowledgeable about market trends and skilled in identifying customer needs to drive sales growth. Ready to use and develop negotiation, leadership, and strategic planning skills in a Sales Executive role.

Overview

36
36
years of professional experience
5
5
years of post-secondary education

Work History

Area Sales Manager (Ireland)

Instarmac Group PLC
Tamworth, Staffordshire
03.2023 - 03.2025
  • Responsible for UltraTile & UltraFloor Sales and growth in Ireland
  • Find and appointment Distributors and direct accounts
  • Train, develop staff in the products
  • Complete site visits, demo days, staff training, offer technical support
  • Achieve new business and revenue targets for the two brands
  • All Ireland Role
  • Negotiated lucrative contracts to secure long-term client commitment.
  • Developed robust client relationships for improved business growth.
  • Enhanced market penetration with effective territory management.
  • Managed key accounts, resulting in consistent revenue generation.
  • Optimised sales methods to best engage, acquire and retain customers.
  • Grew 23/24 annual revenue by +29.58% against target, 24/25 +25.46% YTD with targeted sales and marketing strategy.

Technical Sales Manager

Emtek Ireland Limited
Lisburn, Antrim
01.2020 - 02.2023
  • Launch new product ULTRATILE into the construction materials part of the business, then in April I was also given ULTRAFLOOR products
  • The role is to build customer base, get a feel for the market and where the products fit learn what the competitors are doing and what they are charging
  • Learn about the products the pros and cons, attend site visits complete customer reports and assessments, train end users in the application of the products and how to use them
  • I cover everywhere North of Dublin
  • Self Employed 6mth contract
  • August 2022 Signed contract of Employment
  • Developed targeted pitches for prospective clients, secured significant contracts.
  • Secured new business opportunities for company growth by leveraging technical knowledge.

Covid Study Worker

Kantar
London
07.2020 - 04.2022
  • Covid study worker working for Kantar on behalf of the Office of National Statistics completing home visits daily with participants where they are answering study questions on the doorstep and then completing a nose and throat swab and a capillary blood test
  • I’ve had the privilege of being involved in the study since it was launched in July 2020 in Northern Ireland
  • I love the role and have a very high completion rate with no quality issues on a weekly basis
  • Met project deadlines through diligent time management practices.
  • Achieved high quality standards with meticulous attention to detail.
  • Upheld company reputation by consistently delivering excellent service.
  • Adhered to company policies, safety procedures and performance standards.

Sales Manager

Asdon Group Limited / Office World
Lisburn
04.2019 - 02.2020
  • Sales manager to 8 reps both internal and external
  • Responsible to implement a new company strategy which is to be rolled out over the next 18months with the view to streamline the business, encourage more online sales and reenergize the customer experience
  • Set and assist in the delivery of the Company’s NEW thinking plan and press ahead with New business plan for 2020
  • Grow a personal customer base and develop the team along the way
  • Made redundant
  • Led high-performance sales teams, ensuring achievement of targets.
  • Guided team members on best practices in upselling and cross-selling techniques, leading to enhanced customer value proposition.
  • Analysed sales reports to identify trends and update strategies.

Senior Sales Executive

Lyreco UK & IRELAND
Donnington Wood
04.2018 - 03.2019
  • Collaborated with cross-functional teams, enhancing product knowledge and service delivery.
  • Identified areas of improvement through regular performance analysis, improving overall productivity.
  • Negotiated contracts with potential partners for profitable agreements.
  • Implemented customised client solutions with a focus on customer retention.
  • Trained junior executives on advanced selling techniques, enhancing their skill set.
  • Oversaw team performance, ensuring achievement of sales targets.
  • Managed client accounts to ensure customer satisfaction.
  • Increased revenue through upselling and consistent contract renewals.
  • Identified prospect needs and offered appropriate products and services.
  • Built long-term relationships with customers and generated referrals from existing clients.
  • Generated new leads and opportunities to maximise revenue.
  • Achieved and exceeded sales targets in line with client growth across all products and services.

Regional Account Manager (NI)

Work Uniforms Direct
Bangor
10.2017 - 04.2018
  • Company Overview: T/A Alexandra
  • Generate new business
  • Follow up on leads
  • Build pipeline of business
  • Manage existing accounts
  • Present product range to customers
  • Achieve sales and margin target
  • Build new categories into existing accounts
  • T/A Alexandra

Senior Account Manager (Lisburn & Mullusk Area)

LYRECO UK LIMITED
Donnington Wood
09.2012 - 10.2017
  • Achieved promotion in 9 months and 12 months from starting employment
  • Tripled turnover in area in 1st 2 years
  • Hit target for 54 months in a row and Margin / New business each year
  • Highest retention in the team and above company average
  • Highest PPE growth in the region 2015 exceeding 170% and double digit growth in 14 other product categories
  • Deputize for Senior Sales Manager
  • Involved in recruitment training and mentoring
  • Multiple Team Sales Person of the month for N.Ireland
  • Finalist in BOSS Federation Professional of the Year 2014
  • Nominated for BESMA Sales Professional of the Year 2013
  • No.1 VLP Winner for 2013 & 2014 and No.2 for 2015
  • Aspiring Leaders Program 2014 Graduate

Concession / Store Manager

Berwin Retail Limited. House of Fraser Dundrum Dublin
04.2009 - 08.2012
  • Multi award winning stores under my leadership
  • Asked to re-locate by company to open 1st stand alone Paul Costelloe store in Dec.2011
  • Manage up to 7 staff
  • Managed and grew sales up to €800k
  • Manage, train, discipline and develop staff
  • Took over running of the Moss Bros concession as well in 2009, before Berwin came out of the arrangement with Moss in September 2010
  • Built customer data base

Store Manager / Directorship

FDI for Men Ltd, Feraud, Duke Street, Dublin
11.2008 - 04.2009
  • Opened flagship store for Feraud in Ireland
  • Managed 4 staff
  • Target turnover €1.3million
  • Buying / stock control
  • Customer service
  • Boosted store's reputation for excellence through meticulous upkeep, product presentation and customer service.
  • Oversaw visual merchandising efforts that enhanced overall store appearance.
  • Implemented promotional displays to increase product visibility and sales.

Manager in waiting

Footlocker, Pavillions Shopping Centre, Swords, Dublin
09.2008 - 11.2008
  • Sadly became no 1 sales person in this store as there was no structure to train me for role that was created for me

UK & Ireland Store Manager

Unlimited retail (Ireland) Ltd, t/a Park Avenue
07.2007 - 09.2008
  • Managed shop fit-out and opening
  • Total responsibly for the running of the store (parent company in Germany)
  • Banking (only signatory on bank account), stock control, dealing with accountants, paying bills
  • Managing 6 staff
  • Turnover of £780k
  • Customer service

Managing Director

iDO Style & Hire (NI) Ltd, Abbey Street, Coleraine
06.2005 - 03.2007
  • Managing opening / store fit-out / opening stock
  • Manage a team of 8
  • Buying budget of £380k per annum
  • Planned Sales turnover of £1.1million by year 3
  • Organize and run 1st ever wedding show and exhibition for over 300 people
  • Winner of Christmas window dressing competition 2006

Owner

Classic Menswear / iDO Suit Hire, Railway Road, Coleraine
06.1996 - 05.2005
  • Managing 2 sites and up to 7 staff turnover of £700k pa
  • Day to day running of own business e.g
  • Financial, targets, expansion planning
  • Recruiting, training etc of staff
  • Buying – managing the buying budget using customer info to select ranges
  • Merchandising store- e.g
  • Window / internal displays etc
  • Monitor and deliver customer service
  • Built customer data base for over 3000 customers
  • Organized and ran customer events
  • Took part in on average 25 wedding / charity shows per year

Sales Executive

Coleraine Cars Ltd, Waterside, Coleraine (Peugeot Main Dealer)
01.1995 - 05.1996
  • New / used car sales
  • Car finance
  • New / used car warranties
  • Customer Service

Department Manager

B&Q, Riverside Regional Park, Castleroe Road, Coleraine
06.1993 - 01.1995
  • Responsible for 10 staff
  • Turnover of £3.5million
  • Assist in running the store
  • Stock control / ordering, merchandising, pricing, instore promotions
  • Customer Service

Section Manager (assistant manager)

Woolworth Plc., Church Street, Coleraine
08.1989 - 06.1993
  • Managed up to 50 staff
  • Store lay out / store promotions / deliveries
  • Store trainer
  • Turnover of over £5 million

Education

CSE - Maths, English, Art, Gen Science

Coleraine Boys Secondary School
Coleraine
09.1981 - 06.1986

Skills

  • Sales & Target Driven
  • Staff trainer
  • Customer focused
  • Goal delivery
  • Over Target achievement
  • KPI monitoring and analysis
  • CRM software experience
  • Direct sales techniques
  • Business development aptitude
  • Territory management
  • Cross-selling techniques

Custom

4 weeks notice

Personal Information

Marital status: Married

Affiliations

  • Chairman of Community Events team
  • Committee member of Banbridge Amateur Swimming Club
  • Past Honorary Secretary Coleraine Chamber of Commerce
  • Past Retail Representative Coleraine Town Centre Partnership Board

References

References available upon request.

Timeline

Area Sales Manager (Ireland)

Instarmac Group PLC
03.2023 - 03.2025

Covid Study Worker

Kantar
07.2020 - 04.2022

Technical Sales Manager

Emtek Ireland Limited
01.2020 - 02.2023

Sales Manager

Asdon Group Limited / Office World
04.2019 - 02.2020

Senior Sales Executive

Lyreco UK & IRELAND
04.2018 - 03.2019

Regional Account Manager (NI)

Work Uniforms Direct
10.2017 - 04.2018

Senior Account Manager (Lisburn & Mullusk Area)

LYRECO UK LIMITED
09.2012 - 10.2017

Concession / Store Manager

Berwin Retail Limited. House of Fraser Dundrum Dublin
04.2009 - 08.2012

Store Manager / Directorship

FDI for Men Ltd, Feraud, Duke Street, Dublin
11.2008 - 04.2009

Manager in waiting

Footlocker, Pavillions Shopping Centre, Swords, Dublin
09.2008 - 11.2008

UK & Ireland Store Manager

Unlimited retail (Ireland) Ltd, t/a Park Avenue
07.2007 - 09.2008

Managing Director

iDO Style & Hire (NI) Ltd, Abbey Street, Coleraine
06.2005 - 03.2007

Owner

Classic Menswear / iDO Suit Hire, Railway Road, Coleraine
06.1996 - 05.2005

Sales Executive

Coleraine Cars Ltd, Waterside, Coleraine (Peugeot Main Dealer)
01.1995 - 05.1996

Department Manager

B&Q, Riverside Regional Park, Castleroe Road, Coleraine
06.1993 - 01.1995

Section Manager (assistant manager)

Woolworth Plc., Church Street, Coleraine
08.1989 - 06.1993

CSE - Maths, English, Art, Gen Science

Coleraine Boys Secondary School
09.1981 - 06.1986

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Ronnie Black