Justin Sanderson
Thurston,Suffolk
Summary
Shrewd Sales Executive with extensive experience in developing partnerships, generating new business, and growing sales teams. Adept at reaching potential customers and expanding networks through direct sales strategies and effective deal closing tactics. Demonstrates expertise in Salesforce CRM management, data-driven reporting, and technical product understanding. Skilled in channel partner relations, account management, and territory management to maximise company market share. Proven track record of increasing revenue and client base while delivering team sales and customer service KPI indicators. Committed to leveraging skills in project management tools, budget planning, and pricing strategy formulation to drive business development and achieve organisational goals.
Overview
33
33
years of professional experience
Work history
Area Sales Manager
Vogelsang UK Ltd
Crewe
2015.01 - 2026.01
- Responsible for driving regional sales of Vogelsang’s specialist engineering products across the East of England, with a strong focus on building and maintaining customer relationships while supporting the company’s wider commercial objectives. The role combines technical expertise with hands-on customer engagement, working closely with clients in sectors such as biogas, wastewater treatment, transportation, and industrial pumping and solid-feed systems.
- East of England
- Engineering Solutions
- Biogas, Wastewater & Industrial Systems
Area Sales Manager
Chemique Adhesives
Walsall
2010.01 - 2014.01
- The position played a pivotal role in shaping and delivering regional sales strategy across Chemique’s portfolio of industrial adhesive systems, engaging at a senior level with manufacturers in the furniture, automotive, construction, foam, and wider industrial sectors. It demands a strong blend of technical credibility and commercial leadership, ensuring that complex engineering-led solutions are aligned with customer requirements while driving sustainable revenue growth. The role suits a commercially astute sales leader who excels in strategic account development, high-value relationship management, and the ability to influence decision-makers across diverse manufacturing environments.
- Technical Sales
- Key Account Management
- Industrial Adhesive Solutions
Area Sales Manager
Yuasa Batteries Sales Ltd
Swindon
2006.01 - 2010.01
- An Area Sales Manager for Yuasa Batteries typically focuses on driving regional sales of Yuasa’s automotive, motorcycle, industrial, and leisure batteries through distributor networks, trade accounts, and OEM partners. The role is commercially focused, technically informed, and heavily relationship-driven, especially across the UK aftermarket where Yuasa is a dominant brand.
- Technical Sales
- Key Account Management
- Industrial Solutions
Technical Project Engineer
JDR Cable Systems
Littleport
1999.01 - 2006.01
- Served as a key technical and project lead within a global engineering and manufacturing environment, delivering bespoke subsea cable and pipeline solutions for major Oil & Gas clients. Managed full project lifecycles from initial enquiry through to final delivery, ensuring all technical, commercial, and customer requirements were met to the highest standards.
Internal Sales Engineer
International Valves Ltd
Newmarket, Suffolk
1993.01 - 1999.01
- Played a key role in the commercial and technical operations of a specialist valve manufacturer serving the global Oil & Gas sector. Responsible for internal sales management, customer support, technical specification development, and driving significant revenue growth across multiple international markets.
Education
Higher National Diploma - Mechanical Engineering
West Suffolk College
National Diploma - Design
West Suffolk College
City & Guilds - Engineering
West Suffolk College
9 GCSE’s - English Language/Literature, Mathematics, French, Geography, Science, Design & Communication & Art & Design
King Edward VI Upper School
Skills
- Salesforce CRM management
- Data-driven reporting
- Presentation development
- Email and scheduling expertise
- Technical product understanding
- Channel partner relations
- Corporate presentation
- Technical sales experience
- Deal closing tactics
- Direct sales strategies
- Budget planning and control
- Data analysis capability
- Pricing strategy formulation
- CRM software usage
- Results-Oriented mindset
- Supply chain understanding
- Account management
- Territory management
- New business acquisition
- Project management tools
- Customer relations
- Upselling expertise
- Business development
- Project Management
- Salesforce analytics
- Pipeline Management
- Shrewd Sales Executive with experience in developing partnerships, generating new business and growing sales teams Adept at reaching potential customers and expanding networks Self-motivated leader offering innovative, effective staff training programmes and development opportunities
- Sales reporting
- Sales cycle management
- Deal negotiation
- Target-driven Sales Executive adept at increasing revenue, increasing client base and maximising company market share Talented at identifying sales opportunities and presenting key features of products to clients Successful at delivering team sales and customer service KPI indicators
Affiliations
- cycling and keeping fit
Disclaimer
Dear Sir/Madam,
REFERENCE: Vacancies
You will see from the attached details that I bring more than 30 years of experience in developing high-value business relationships across engineering and manufacturing organisations operating in the UK, Europe, and global markets. My career includes securing major contracts for specialist pipeline valves and subsea cable systems within the Oil & Gas sector, demonstrating my ability to win complex, high-value technical business.
My background spans engineering consultancy, full-lifecycle project management, proactive sales forecasting, and team leadership. These capabilities have consistently enhanced the reputation and commercial performance of the organisations I have represented.
I am confident that my technical expertise, senior-level sales management experience, and proven ability to build and grow customer relationships would enable me to make a strong contribution to your organisation. I am well positioned to support the development of existing accounts or drive new business opportunities across the UK, Europe, or international markets.
Yours sincerely,
Justin Sanderson
Timeline
Area Sales Manager
Vogelsang UK Ltd
2015.01 - 2026.01
Area Sales Manager
Chemique Adhesives
2010.01 - 2014.01
Area Sales Manager
Yuasa Batteries Sales Ltd
2006.01 - 2010.01
Technical Project Engineer
JDR Cable Systems
1999.01 - 2006.01
Internal Sales Engineer
International Valves Ltd
1993.01 - 1999.01
National Diploma - Design
West Suffolk College
City & Guilds - Engineering
West Suffolk College
9 GCSE’s - English Language/Literature, Mathematics, French, Geography, Science, Design & Communication & Art & Design
King Edward VI Upper School
Higher National Diploma - Mechanical Engineering
West Suffolk College