Summary
Overview
Work history
Education
Skills
Accomplishments
Certification
Affiliations
References
Timeline
Generic

Stuart Armstrong

Yarm,United Kingdom

Summary

Sales professional with a proven track record in achieving targets and building strong client relationships. Expertise includes product knowledge, KPI analysis, and effective direct sales techniques. Demonstrated success in managing territories and providing technical sales support, along with delivering impactful product presentations. Proficient in Salesforce CRM for detailed sales reporting and committed to driving business growth through strategic territory management and client engagement.

Overview

35
35
years of professional experience
6
6
years of post-secondary education
1
1
Certification

Work history

Area Sales Manager - UK, Ireland, Denmark & Norway

Crane ChemPharma & Energy
Cwmbran
04.2024 - Current
  • Further restructuring of European sales region meant that I was given the additional task of looking after our Channel Partners in Denmark.
  • Report directly to European Sales Director.
  • Preparation of weekly reports and monthly KPI reports.
  • Monthly KPI presentations to Senior VP of Sales.
  • Yearly budget reviews.

Area Sales Manager - UK, Ireland & Norway

Crane ChemPharma & Energy
Cwmbran
01.2020 - 03.2024
  • Restructured European regions meant that I was given responsibility for UK, Ireland and Norway.
  • Reported directly to Regional Sales Manager in Germany.
  • Responsibility of implementing new Crane CP&E distribution contracts with all of our Channel Partners.

Area Sales Manager - UK & Ireland

Crane ChemPharma & Energy
Cwmbran
01.2015 - 12.2019
  • Given overall responsibility for the UK and Ireland.This included all Channel Partners (Induchem UK, Heap & Partners and Wolseley Group and Induchem Ireland and QPL Ireland).
  • Managed team of three staff, driving performance with motivational strategies to exceed sales targets.
  • Reported directly to Regional sales Manager in Belgium.
  • Oversaw planning and execution of targeted sales and marketing strategies for new product launches.

Area Sales Manager - UK North

Crane ChemPharma & Energy
Cwmbran
03.2012 - 12.2014
  • Integration of Crane ChemPharma and Crane Energy as one team.
  • Responsible for additional Crane Energy product brands such as Pacific Valves, Stockham, Aloyco, CenterLine, Flowseal and Krombach.
  • European regions were reshaped and was given responsibility for Northern UK to look after the Crane Energy customers which included Refineries and the Offshore market.

Area Sales Manager - UK North & Norway

Crane ChemPharma
Cwmbran
04.2008 - 02.2012
  • Specification selling to end users, EPC's and OEM's to ensure that Crane products are on the relevant AML's.
  • Achieve yearly sales and shipment profit targets.
  • Channel Management of our distributors in Northern UK & Norway, which includes motivation, training and ensure we maximise all sales opportunities.
  • Produce weekly and monthly reports to the Regional Sales Manager.
  • In depth knowledge of Saunders, Xomox, Revo and Resistoflex product ranges.
  • Liaise with various Crane facilities Worldwide in the preparation of quotations, expediting calls, customer inspections etc.

Projects Manager - Northern Region

Pegler & Louden Ltd
Nottingham
01.2006 - 03.2008
  • Developed Pegler & Loudens project business in the North of England and Scotland.
  • Working closely with EPC's and local Pipework contractors.

Field Sales Engineer

UK Process Valves Ltd
Swindon
09.2004 - 11.2005
  • Developed new customer base in the North of England. Focussed on end users, EPC's and OEM's.

External Sales Manager

Ashworth Process Valves Ltd
Manchester
04.2000 - 08.2004
  • Helped establish Ashworth Fraser as a major valve and actuator stockist in the North East of England.
  • Focussed on end users, EPC's and OEM's and also worked closely with local branches of Ashworh Fraser to help facilitate growth of valve and actuator product ranges complimentary to their pipework business.

External Sales Manager - North East of England

Pegler & Louden Ltd
Billingham
03.1990 - 03.2000

Held a number of varying roles from Internal Sales Engineer to Sales Office Supervisor until I was finally promoted to External Sales Manager in September 1996.

Education

O Levels - General Education

Conyers School
Yarm
09.1980 - 05.1986

Skills

  • Product knowledge
  • KPI monitoring and analysis
  • Direct sales techniques
  • Territory management
  • Target achievement focus
  • Sales reporting
  • Client relationship building
  • Technical sales support
  • Product presentation
  • Project Management
  • Salesforce CRM
  • Brand promotion strategies
  • Microsoft Office Suite

Accomplishments

Crane Sales Excellence Award for Highest % Above Plan in Europe 2020.

Certification

The Chartered Institute Of Marketing: Channel Management Training.

Sandler Essentials: Sales Development Training.

Engineered Software: Piping System Fundamentals Training.


Affiliations

  • Wado Ryu Karate (1st Dan Black Belt), Music, Walking, Reading, Attending Live Music Gigs and Vinyl Record Collecting.

References

References available upon request.

Timeline

Area Sales Manager - UK, Ireland, Denmark & Norway

Crane ChemPharma & Energy
04.2024 - Current

Area Sales Manager - UK, Ireland & Norway

Crane ChemPharma & Energy
01.2020 - 03.2024

Area Sales Manager - UK & Ireland

Crane ChemPharma & Energy
01.2015 - 12.2019

Area Sales Manager - UK North

Crane ChemPharma & Energy
03.2012 - 12.2014

Area Sales Manager - UK North & Norway

Crane ChemPharma
04.2008 - 02.2012

Projects Manager - Northern Region

Pegler & Louden Ltd
01.2006 - 03.2008

Field Sales Engineer

UK Process Valves Ltd
09.2004 - 11.2005

External Sales Manager

Ashworth Process Valves Ltd
04.2000 - 08.2004

External Sales Manager - North East of England

Pegler & Louden Ltd
03.1990 - 03.2000

O Levels - General Education

Conyers School
09.1980 - 05.1986
Stuart Armstrong