Paulo Aurora
Croydon
Summary
Retail professional with extensive experience in customer relationship management, visual merchandising, and stock management. Proficient in retail software and cash handling, consistently achieving key performance indicators. Strong background in fashion styling and personalised service, complemented by multilingual capabilities and effective team management. Proven ability to drive team success while delivering exceptional product knowledge and service.
Overview
2
2
years of post-secondary education
4
4
years of professional experience
Work history
Retail sales associate
New Balance
Oxford street
2026.02 - 2026.03
- Provided footwear technology education to enhance consumer experience in flagship store.
- Promoted a vibrant atmosphere to improve store conversion and consistently achieved personal KPIs.
- Implemented daily merchandising activities to maintain brand visuals according to global standards.
- Guided customers in selecting products that best matched their needs through exceptional service.
Seasonal Brand Ambassador
Canada Goose
Regent street
2025.11 - 2026.02
- Revenue Generation: Consistently achieved 100-120% of individual sales targets through technical expertise and high-touch relationship selling.
- Luxury Service: Managed curated wardrobe edits and private appointments, facilitating seamless journeys for HNW (High Net Worth) clients.
- Subject Matter Expertise: Educated consumers on performance materials and functional benefits for extreme climates.
Visual Merchandising Lead
Nike
, Surrey
2025.02 - 2025.11
- Assisted in developing visual direction by supporting seasonal floor sets and high-profile campaign launches.
- Guided a team of over 8 associates on visual merchandising standards and service excellence protocols to maintain presentation-ready store.
- Utilised sell-through data and heat-mapping to aid in product placement, balancing storytelling with conversion targets.
- Reviewed performance metrics to identify areas of improvement in displays and layouts.
- Undertook regular competitor analysis for staying ahead of market trends.
- Trained staff on merchandising standards, ensured uniformity across branches.
- Created mood boards to aid early design and planning phases.
Operations/ Retail associate
Gymshark
Regent street
2024.02 - 2025.01
- Operational Efficiency: Optimised consumer journey by ensuring 100% size availability through high-speed replenishment and meticulous stockroom management.
- Event Management: Supported flagship brand events and drops, maintaining operational flow during peak footfall periods.
Sales Professional
Ralph Lauren
Shepherd bush
2023.08 - 2023.12
- Responsible for sales and profit performance in assigned stores or departments.
- Ensure that sales and margin goals are met. Work with General Manager/Department Manager to develop operating budgets and monitor performance.
- Establish individual sales goals for associates and supervise sales staff to maximise sales and profit performance.
- Maintains welcoming environment that generates customer traffic and builds loyalty by exceeding customer's expectations.
Retail Sale Assistant
Levi Strauss
Bromley
2022.05 - 2022.09
- Cultivated excellent customer relationships by providing helpful, friendly and attentive service.
- Processed cash and card payments during busy shopping periods to minimise customer waiting times.
- Promptly and proactively replenished stock to improve product accessibility.
Education
Diploma of Higher Education - Business,IT,Travel and tourism
Coulsdon College
Coulsdon, Croydon 2016.01 - 2018.01
Bachelor of Business Administration - Business, Management & Marketing.
Loughborough University
Loughborough 2023.09 -
Skills
- Retail software proficiency
- Cash handling
- Stock management
- Visual merchandising
- Customer relationship management
- Product expertise
- Fashion and styling expertise
- Experience with retail KPIS
- Multilingual
- Leadership competence
- People Management
Languages
Portuguese (Native)
Spanish (Work Proficiency)
English (Native)
BRANDS WORKED WITH
- H&M
- Iceland
- IKEA
- Levi Strauss
- Massimo Dutti
- Ralph Lauren
- Russell and Bromley
- Canada Goose
- New Balance
- Nike
- Gymshark
Affiliations
- Personal stylist
- Runner
References
References available upon request.
Timeline
Retail sales associate
New Balance
2026.02 - 2026.03
Seasonal Brand Ambassador
Canada Goose
2025.11 - 2026.02
Visual Merchandising Lead
Nike
2025.02 - 2025.11
Operations/ Retail associate
Gymshark
2024.02 - 2025.01
Bachelor of Business Administration - Business, Management & Marketing.
Loughborough University
2023.09 -
Sales Professional
Ralph Lauren
2023.08 - 2023.12
Retail Sale Assistant
Levi Strauss
2022.05 - 2022.09
Diploma of Higher Education - Business,IT,Travel and tourism
Coulsdon College
2016.01 - 2018.01