
Analytical and commercially driven media professional with a BSc in Computer Science and experience across programmatic advertising, media planning support, and high-volume sales environments. Experienced in the IPG Mediabrands ecosystem, supporting cross-channel campaigns and gaining exposure to the programmatic supply chain including DSPs, SSPs and DMPs. Combines technical understanding with strong communication and negotiation skills to translate data and advertising technology into practical business outcomes. Thrives in fast-paced environments and brings a hybrid technical and commercial mindset suited to modern media agencies.