Jason Cantoni
Danbury,UK
Summary
Dynamic professional with expertise in project management, lead generation, and sales strategy development. Proven ability to enhance customer experience through innovative customer interface design and technical product training. Skilled in market analysis, ROI analysis, and contract negotiation, driving cross-functional collaboration to achieve business objectives. Adept at financial reporting and product knowledge, leveraging advanced sales techniques to maximise revenue growth. Committed to continuous improvement and strategic career advancement within the industry.
Driven individual with talent for building strong client relationships and achieving sales targets, complemented by excellent communication and leadership skills. Demonstrates proficiency in strategic planning and team management, ensuring successful execution of sales initiatives. Ready to deliver substantial growth and customer satisfaction.
Overview
28
28
years of professional experience
3
3
years of post-secondary education
1
1
Certification
Work history
Sales Manager UK
Avonnex Automation
Market Harborough , Leicestershire
04.2026 - Current
- Appointment making with owners of the pharmacy and GP to discuss Robotic Dispensing Systems.
- Organise Automation Open Days at the showroom.
- Using multiple reports including Pharma data to target high level customers.
- Improved customer performance through effective coaching and mentoring of staff.
- Increased customer satisfaction by implementing new sales strategies.
- Travelled extensively meeting potential clients and establishing rapport.
- Streamlined sales processes resulting in improved efficiency.
- Maintained comprehensive knowledge of industry trends and competitors' activities.
- Conducted market research to identify potential clients.
- Coordinated with marketing department for successful product launches.
- Boosted brand visibility with targeted marketing campaigns.
Sales Manager S/UK
Willach Automation
Danbury, Essex
07.2023 - 06.2026
- Facilitate sales and manage installation projects across the UK, ranging from £60,000 to £250,000.
- Generate leads through self-marketing, industry media sponsorship, and attending events such as the NEC & Doctors Dispensing Association.
- Participate in pharmacy forums, Scottish Pharmacy Awards, and Best Practice London.
- Assist in setting up interfaces for robots, liaising with PMR companies, and conducting onsite surveys.
- Create stage one drawings and produce ROI for customers.
- Support the sales of robots in a competitive market.
Property Developer
Developer & Owner
Southampton, Hampshire
07.2022 - 07.2023
- Acquired two properties in Hampshire and Essex, overseeing extensive renovations to accommodate brother’s long-term illness and ongoing treatment for long COVID and M.E
Key Account Manager
Signia (Sivantos Ltd)
Wallington, Surrey
01.2022 - 07.2022
- The primary purpose of this role is to generate sales income by promoting Signia and Advance branded hearing aids to 65 Specsavers Hubs in the South-East.
- Promoting against competitor’s products but also strengthening the relationship by creating high quality service within a predefined geographical area.
- Provide an overall account management service to 65 Hubs Retail Key Account customers and achieve agreed personal targets in line with company targets and Key Performance Indicators and maximise sales opportunities with all customers and pro-actively develop new business opportunities with existing accounts.
- Pro-actively target prospective new accounts and build closer relationships between the Company, its existing customers, and prospective customers.
- Develop & maintain marketing plans for retail customers, working closely with the Marketing Department.
- Achieve agreed sales targets of £1,200,000 and to develop and work by detailed account management plans for all key accounts by planning, visiting, and meeting buying customers on a regular basis as well as identify and plan to visit all non-buying customers.
- Client – Specsavers Hub, Hearing Aids + Accessories
UK Sales Manager
Clover 51 Automation
Wallington, Surrey
08.2020 - 12.2021
- Expanded UK market share by selling product portfolio to medical sector with systems and automation ranging from £5000 to £200000.
- Launched new product lines and managed marketing initiatives.
- Facilitated personal demonstrations in France and Poland.
- Organised online Zoom demonstrations for each product line.
- Achieved targets in all product lines.
- Developed presentations to introduce systems to customers.
- Conducted webinar training sessions for each product line.
- Monitored and analysed sales reports to inform strategy.
- Created bespoke marketing materials for each product line to attract potential customers and organised in-house pharmacy demonstrations on Celia robot.
Regional sales manager
Omnicell UK Automation
South England & London
04.2016 - 07.2020
- South England area turnover is 1.4 million currently 70% of market share.
- Grow the Automation and Robotics customer base VBM200f and RDS by £225,000 per quarter/£900,000 per annum.
- Grow eMAR customers by 24 devices per quarter.
- Retain existing customers and seek opportunities within them to grow our business for both consumable packaging and machinery across the Omnicell portfolio.
- Convert prospects into new customers and business for the Omnicell portfolio within the target market.
- Retain and improve margin wherever possible.
- Lead the production, documentation, and implementation of detailed territory business plans, aligned with national brand objectives.
- Presentation and approval of plans internally.
- Set and deliver agreed sales targets and business objectives through cross-functional working.
- Establish strong business relationships with identified key customer groups to ensure commercial objectives are met as per plan.
- Identify key trends in the local NHS environment and pro-actively identify appropriate business opportunities that will be of benefit locally and potentially nationally for patients, the NHS and Omnicell.
- Be the local leader of the business, role modelling this behaviour by sharing best practice with peers and colleagues within Omnicell.
- Organise exhibitions with local councils or Committees and organise your own independent marketing and strategically target certain customers.
- Omnicell UK is the leading company in Medication Adherence, Robotic Dispensing, Automation and Electronic Medication Administration Records supplying Pharmacy’s and Care Homes with products to increase patient safety and health.
Optometry & OTC Territory Manager
Bausch & Lomb UK
Southampton, Hampshire
01.2015 - 03.2016
- Re-located from London to Southampton in January and started working for B&L on a 12-month maternity cover contract.
- Looking after a full contact lens portfolio and over the counter products ranging from Dry eye to Nutritional aids for AMD.
- My role is to increase sales, product awareness and build long standing relationships with Optometrists.
- Target audience is 90% independence and 10% Specsavers.
- Staff training is an important part of the role as this leads to an increase of confidence in the company and product sales.
- CET events, sponsorship events and attending and supporting LOC & AGM meetings.
- Responsible for the development and achievement of results.
- Write and execute business plans.
- Deliver accurate customer financial forecasting.
- Maintain a consistent and open dialogue with peers and management.
- 241 active accounts bringing in £300,000 sales +13% growth Q2, Q3 + 6%.
- Specsavers £44,983 to £64,773 growth of £19,789 +44%.
- Organised sponsorship events in January & April attended by 35 Directors & Business owners.
- Business Development 60% existing 40% new business.
- Exhibitions BCLA & Optrafair.
- Worked closely with marketing teams to create impactful sales campaigns.
- Negotiated contracts and deals for long-term business partnerships.
- Conducted market research to identify potential clients.
Area Manager
Spectrum-Thea Pharma
London & Southeast
07.2011 - 12.2014
- My role was to introduce the company, the product portfolio, build relationships, open new accounts, and increase sales.
- I achieved a turnover of £130,000 in 2013 (start-up territory) and was on target to achieving £180,000 in 2014 (+38%).
- This result was achieved in several positive ways from adding value to the businesses of Optometrists, Ophthalmologists and Pharmacists, by showing good strong profit levels with repeat business and by updating and upgrading their current systems with new innovative products and ingredients.
- Also, by creating a brand presence and product awareness, offering business protection and patient retention.
- I offered Optical business owners the chance to create additional services like Dry Eye Clinics, Age-related macular degeneration clinics and Ocular & Nutritional packs.
- The role was exciting and challenging from the start, the role developed and evolved as it does with any new company.
- The market grows fast and new products are being launched all the time, from our side that work alongside contact lenses and frames (A win, win situation).
- Business Development is 62% New & 38% Existing.
- Achieving target in 15 out of 16 products in the portfolio.
- Ranking first in the team with a 29% growth in 2013 & currently at +35% in 2014.
- Ranking second in the team on YTD sales.
- Generating Elite & Key accounts month by month.
- Training Optometrists and Pharmacists.
- Organising a range of training programmes for external clients. (CET and non-CET events).
- Exhibitions (Optrafair, BCLA, Eyecare 3000, AOP, J&J).
- Sponsoring LOC, AGM.
- Working in conjunction with Johnson & Johnson.
- Hospital sponsoring – Moorfields Eye Hospital.
- Negotiating at buying at group level and mid-size chains level.
- Specsavers partnership.
- Supporting J&J – Dry Eye Clinics.
- Harley Street – Products established in Private Clinics.
- SpectrumThea/Thea Laboratories of France - This is an exciting Global Manufacture of high quality ophthalmic pharmaceutical products. Thea concentrates on the UK and Irish markets, specialising in Dry Eye, Blepharitis, Eye Nutritionals (OTC) and Prescription products (POMS), all dedicated to improving eye health.
Territory Manager
Eschenbach Optical
London, London
01.2010 - 06.2011
Account Manager
Mark’ennovy
UK
07.2008 - 12.2009
Account Manager
CooperVision
London, London
01.2003 - 06.2008
London Account Manager
Ciba Vision UK/Novartis
London, London
02.1998 - 12.2002
Education
G.N.V.Q Intermediate Level - Business and Finance
Eastleigh Technical College
Eastleigh, Hampshire 09.1994 - 08.1996
Italian A Level -
Barton Peveril College
09.1993 - 07.1994
Skills
- Project management
- Lead generation
- Sales strategy development
- Market analysis
- Customer interface design
- ROI analysis
- Contract negotiation
- Cross-functional collaboration
- Customer experience enhancement
- Technical product training
- Financial reporting
- Product knowledge
- Sales techniques
Personal Information
Title: Sales Manager
Affiliations
- Snow boarding, Camping, Survival, Walking, Climbing (Indoor wall), Mountain Biking.
Certification
Effective presentation skills (Skills Studio). SPIN selling/ SELL like HELL (Sales system) Time management. (Catalyst HRD)/Professional selling skills (Achieve global)/Internal quality systems (Collin Associates) Professional tele sales techniques (Spearhead training)/Priority management/Presentation training/Training Course, Mike Walmsley sales training. Dale Carnegie (Sales Advantage) Omnicell Training
Languages
Italian
Intermediate
Timeline
Sales Manager UK
Avonnex Automation
04.2026 - Current
Sales Manager S/UK
Willach Automation
07.2023 - 06.2026
Property Developer
Developer & Owner
07.2022 - 07.2023
Key Account Manager
Signia (Sivantos Ltd)
01.2022 - 07.2022
UK Sales Manager
Clover 51 Automation
08.2020 - 12.2021
Regional sales manager
Omnicell UK Automation
04.2016 - 07.2020
Optometry & OTC Territory Manager
Bausch & Lomb UK
01.2015 - 03.2016
Area Manager
Spectrum-Thea Pharma
07.2011 - 12.2014
Territory Manager
Eschenbach Optical
01.2010 - 06.2011
Account Manager
Mark’ennovy
07.2008 - 12.2009
Account Manager
CooperVision
01.2003 - 06.2008
London Account Manager
Ciba Vision UK/Novartis
02.1998 - 12.2002
G.N.V.Q Intermediate Level - Business and Finance
Eastleigh Technical College
09.1994 - 08.1996
Italian A Level -
Barton Peveril College
09.1993 - 07.1994