Christopher John Goring
Caton,Lancaster
Summary
With 30 years of experience in construction sales, this professional excels in CRM software usage, pricing strategy formulation, and product launch expertise. Demonstrated proficiency in account and territory management has led to significant client retention and enhanced customer relations. Possesses strong business acumen and market knowledge, ensuring exceptional customer service and satisfaction. Career goals include leveraging extensive industry experience to drive growth and innovation within the construction sector.
Overview
38
38
years of professional experience
8
8
years of post-secondary education
Work history
Area Sales Manager
Alumasc Water Management Solutions
12.2022 - 01.2026
- Responsible for sales across the whole of the North of England representing Rainwater & Skyline brands, the role involves many aspects, being very project driven and includes providing site surveys and measures, to logging and tracking projects via the CRM system, dealing with contractors and merchants and also back selling through the merchant network and stockists, dealing with the recommended installers, working with architects to specify ranges and also present CPDs, finding and developing new stockists is also a key part of the role, Recently promoted to National Sales Manager on the Skyline Architectural Aluminium brand, Covering the Whole country.
Area Sales Manager
Kilwaughter Minerals Ltd
10.2018 - 12.2022
- K-Rend Area Sales Manager responsible for Cumbria, Lancashire & Northeast England, developing and maintaining business across the area with merchants, distributors, housebuilders and architects, I increased sales year on year and developed my skill set, I enjoyed the many aspects of the role and representing a very strong brand
Sales Representative
C&C Supplies Builders Merchants
12.2014 - 10.2018
- External Representative responsible for generating sales across Northwest England across all product ranges from heavy to light side, increased sales straight away and brought on board significant N/W Contractors new to the business, also made good progress with small to medium builders and self builds I enjoyed this role and made good progress for the company
Business Manager – Building Products Division
Aggregate Industries
05.2014 - 12.2014
- Responsible for generating sales on blocks, Bradstone walling and roofing, dealing with end users and merchants 50/50% split, responsible for Northern England & Scotland. Produced significant merchant stockist gains straight away and made good progress with Contractors.
Sales Representative
Brett Martin Building Products
09.2006 - 05.2014
- Dealing with Builders Merchants / Civil Engineers and end users selling underground drainage and rainwater systems. Area covered Cumbria / West Yorkshire / Lancashire and Greater Manchester. This area was the most active within the company & we increased sales year on year.
Sales Representative / General Manager
Sandbank Builders Supplies
09.2004 - 09.2006
- Created and developed a new Builders Merchant business. Developed new customer base, from cash sale customers to large contractors. Responsible for all departments including sales, buying, accounts, finance and general running of business Turnover was approximately 1 million pounds in its first year.
Business Manager
Aggregate Industries
05.1999 - 08.2004
- Responsible for 3 concrete plants in Lancashire and Greater Manchester. Held key accounts role and dealt with many large customers and built up business from standing start after Aggregate Industries acquired business from Tarmac. also was responsible for building sales at Bardon’s brand new Bury plant. I very much enjoyed this role.
Sales Representative
Tarmac
08.1990 - 05.1999
- Selling concrete and increasing business across 3 concrete plants in East Lancashire and Blackpool. I started at Tarmac as a lab technician, moved on to become a field technician, then into the shipping office and finally, onto sales. During this period I attended courses in time management, effective selling skills and Technical training.
Cabinet Maker
Galaxy Caravans
08.1987 - 07.1990
- The fitting and general building of static caravans, acquired my trade as a cabinetmaker while attending Burnley College.
Education
City & Guilds 1, 2 & 3 Craft certificate - Cabinet Making
Burnley College
01.1987 - 01.1990
8 GCSE - undefined
Longridge High School
01.1982 - 01.1987
Skills
- CRM software usage
- Pricing strategy formulation
- Product launch expertise
- Account management
- Territory management
- Client retention
- Business acumen
- Market knowledge
- Customer Service
- Customer relations
- 30 Years in Construction Sales
Attributes
- Well-organised
- Friendly
- Efficient
- Able to work to deadlines
- Innovate new ideas
- Team player
- Honest
- Positive
- Loyal
- Excellent sales record across the last 30 years
Personal Information
- Date of birth: 4th March 1971
- Nationality: English
- Marital status: Married
References
Available upon request
Interests
- Fly Fishing
- Cooking
- Learning German
- Reading
- Cycling
Affiliations
- Fishing , Reading , Cooking , Walking , Guitar
Accomplishments
Employee of the the Quarter , Alumasc 2024
Personal letters sent in to employers to recognise good performance
Languages
German
Beginner
References
References available upon request.
Timeline
Area Sales Manager
Alumasc Water Management Solutions
12.2022 - 01.2026
Area Sales Manager
Kilwaughter Minerals Ltd
10.2018 - 12.2022
Sales Representative
C&C Supplies Builders Merchants
12.2014 - 10.2018
Business Manager – Building Products Division
Aggregate Industries
05.2014 - 12.2014
Sales Representative
Brett Martin Building Products
09.2006 - 05.2014
Sales Representative / General Manager
Sandbank Builders Supplies
09.2004 - 09.2006
Business Manager
Aggregate Industries
05.1999 - 08.2004
Sales Representative
Tarmac
08.1990 - 05.1999
Cabinet Maker
Galaxy Caravans
08.1987 - 07.1990
City & Guilds 1, 2 & 3 Craft certificate - Cabinet Making
Burnley College
01.1987 - 01.1990
8 GCSE - undefined
Longridge High School
01.1982 - 01.1987