Ayokomino Melinda Ajijala

• Implemented streamlined administrative processes, resulting in a 20% increase in staff efficiency and a notable reduction in turnaround time for document processing.
• Spearheaded the transition to an electronic roster system, enhancing scheduling accuracy and reducing scheduling errors by 15%.
• Maintained an accurate and up-to-date appointment diary for multi-disciplinary teams, resulting in a 25% decrease in appointment discrepancies and improved patient notification of changes.
• Implemented a proactive approach to meeting arrangements, leading to a 30% reduction in scheduling conflicts and ensuring timely responses to changes in circumstances.
• Revamped and maintained IT systems, ensuring data quality and capturing vital information accurately, contributing to a 15% improvement in overall data accuracy.
• Provided monthly statistics on service throughput, aiding team managers in strategic decision-making and resource allocation.
• Developed a well-organized administrative service that met the needs of service users and staff, resulting in a 20% increase in overall service efficiency and user satisfaction.
• Monitored demand against capacity and proactively escalated issues to clinical staff, adhering to agreed protocols and preventing potential service disruptions.
• Served as the first point of contact for communications, effectively sorting, distributing, and prioritizing incoming mail, emails, and telephone calls.
• Maintained patient notes confidentially and in compliance with Caldicott guidelines, ensuring high-quality documentation at all times.
• Successfully managed administration duties associated with referrals and bookings, contributing to a 15% reduction in booking errors and improved overall referral management efficiency.
• Liaised with relevant services to ensure timely and accurate handling of bookings and referrals, fostering positive relationships and meeting required timescales.
• Worked within a 24-hour, 7-day-a-week rota system, providing continuous administrative support and ensuring service accessibility for patients.
• Provided cover for senior administrative staff as necessary, showcasing adaptability and a commitment to maintaining operational continuity.
• Conducted stationery and equipment inventories, utilizing the E-Procurement system to order goods for colleagues, resulting in a 20% reduction in supply shortages and improved resource availability.

• Gathered, recorded and analyzed disease, customer, market and competitor intelligence gained from stakeholder interactions, meetings and literature.
• Contributed to product improvement and development by documenting, collecting and reporting adverse reactions.
• Boosted revenue 50% by supporting formulary approval and reimbursement efforts by presenting compelling clinical and health outcomes data.
• Collaborated with channel partners to provide scientific, clinical and technical training on programs, issues and applications for the marketing and commercial team
• Delivered commercially useful and medically meaningful presentations to healthcare providers to verify proper utilization of the Erenumab for migraine and Ranibizumab for DME and wAMD
• Provided medical, scientific and educational resources and training to develop selected KOLs into Ranibizumab and Erenumab advocates and speakers.
• Conducted round table and advisory board sessions to verify accessibility to scientific information.
• Collected customer requirements from KOLs to devise positioning strategies for newly launched products.
• Implemented clinical and pre-clinical phase 3 research projects to facilitate development of emerging disease concepts.
• Conducted ongoing training to 50 field sales personnel in the Opthalmology and Neuroscience therapeutic area to provide up-to-date product knowledge and uses.
• Gathered and evaluated quality assurance data to identify issues and improve process efficiency.

• Managed a team of 4 expert detailing representatives in Nigeria to implement the organizations business strategies through calls/interactions to HCP’s and build strong expert recommendations for our brands.
• Utilised market data on HCP indices to develop the expert strategy for GSK Consumer consistent with detailing activities for Nigeria markets, planned and implemented budgets on oral health, wellness, and nutrition portfolio programmes to build brand equity in the respective healthcare sectors.
• Planned and executed expert detailing team yearly strategy– task maps, KPI deliverables, detailing team objectives and brief, sampling plans, clinical meetings, conferences and seminars, branding, product- consumer journey for oral health, wellness, and nutrition products.
• Ensured detailing activities were carried out in an ethical and professional manner to build credible relationships with HCPs in the Nigerian health sector and compliant with global and local guidelines/requirements.
• Provided regular and timely feedback to superiors and subordinates via coaching and periodic 360-degree feedback sessions.
• Adapted medical/scientific information for GSK brands from global strategy for local consumption into detail aids, e-detail aids, patient leaflets, promotional materials, in clinic materials, etc.
• Planned, coordinated, and executed expert engagement platforms – congresses, conferences, seminars etc. with detailing representative, managed 3rdparty agencies to achieve top of class events.
• Achieved yearly detailing / sales call target, sales growth, and market share objectives for designated products in territory through optimal detailing and medical commercial activities via One-to-One detailing to over 5,000 healthcare professionals –built strong Expert Recommendation for GSK OTC brands and increased recommendation rates of GSK Consumer brands among Health Care Providers, by establishing the key benefits of the brands.
• Secured and maintained product endorsements from relevant bodies and associations for GSK products to deliver on brand equity.

Achievements

• Conducted market research and analysis to create detailed business plans on commercial opportunities, business development and expansion.
• Used key metrics and prepared reports for senior management to monitor performance of commercial activities.
• Led sales force automation in Nigerian Markets with migration to e-detailing on Veeva platform to ease ways of working, ensure better tracking of KPIs and drive campaigns.
• Developed team capability via regularly scheduled trainings and retraining to ensure detailing team was current on science behind the brands and brand strategies. Trained distributor sales team on brand knowledge, adverse events in compliance with GSK policies for partners and field staff.
• 100% field coaching achievement for expert reps to develop their capability while driving KPIs to ensure team efficiency and effectiveness.
• Carried out Segmentation and targeting of over 4,000 HCPs in Nigeria to assign right HCP segment, thereby ensuring effective targeting of HCPs to deliver on call rates and frequencies for detailing team.
• Planned, coordinated & executed a yearly business seminar which engaged over 500 dental HCPs in 1 day to drive top of mind of GSK oral health portfolio and develop the capability of HCPs as entrepreneurs which
• Delivered on sampling targets to 2000 HCPs in Nigeria to drive an increase on the average weekly recommendations and share of recommendation while retaining GSK premium oral care brands as the brand most often recommended by HCPs.

• Covered 4 South-western states – Oyo, Osun, Ogun and Kwara State.
• Achieved detailing / sales call target, sales growth, and market share objectives for designated products in territory through optimal detailing and medical commercial activities via One-to-One detailing to over 2,000 healthcare professionals.
• Dissemination of product information to Health care providers via OTO calls, Group meetings / seminars, detailing, Newsletters, conferences, and other effective vehicles. Developed communication literature and brand reminder for expert use.
• Carried out regular monthly clinical (cluster) meetings to various cadres of HCPs to facilitate better understanding of product benefits and features.

Achievements

• Expert Recommendation for GSK OTC brands and increased recommendation rates of GSK Consumer brands among Health Care Providers, by establishing the key benefits of the brands within territory by 90%.
• Expert team lead for chill test activations pan Nigeria - Supervised and coordinated 300 chill test consumer activations pan Nigeria. Developed and implemented Chill test brand ambassador consumer interaction guide. Trained brand ambassadors and dentists on chill test activations pan Nigeria using developed guide on key selling message, product knowledge and customer interaction.
• Planned, Coordinated, and executed new product launches at major health conferences and seminars within South Westof Nigeria e.g. NDA, PSN, NMA.
• Planned and coordinated 5 Project Plus activations in southwest Nigeria – A project to help educate patent medicine dealers on disease area knowledge and product benefits to help maximise sales into these outlets by 20%.
• Achieved detailing target, sales growth, and market share objectives for designated products in territory through optimal detailing and medical commercial activities by improving sales into dental clinics and pharmacies and increased order fill rates within territory by 75%.
• Developed robust relationships with key opinion leaders in the healthcare sector, built and strengthened new business relationships with HCPs within territory while maintaining existing HCP relationships, Ministry of Health etc.