Customer-focused Retail Professional with extensive experience in dynamic environments. Skilled in managing transactions and daily operations while providing exceptional service. Passionate about skincare and Korean beauty, offering valuable insights into products and ingredients. Eager to leverage retail expertise and enthusiasm for beauty in a role at PURESEOUL.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Retail Assistant
Lidl
Birmingham, West Midlands
2025.06 - Current
Customer Assistant Lidl, Acocks Green, Birmingham | July 2025 to Present
Operated tills and self-checkouts accurately, handling cash, card payments, refunds, returns, and customer reservations while staying calm and efficient during busy periods.
Promoted Lidl Plus app through customer conversations, achieving 100% personal sign-up success rate.
Shared new products and promotions with customers to encourage sales.
Maintained high store standards with stock replenishment and rotation, ensuring organised and presentable shop floor.
Used PDA handheld devices daily to manage stock checks, inventory control, and product disposals with accuracy and speed.
Adapted quickly to changing priorities, supporting colleagues wherever needed in a busy, high-volume environment.
Met high standards during mystery shopper visits, demonstrating strong customer service and attention to detail under pressure.
Met high standards during mystery shopper visits, demonstrating strong customer service and attention to detail under pressure.
Barista and Hospitality Worker
Pertemps Hospitality UK
Birmingham, West Midlands
2023.01 - 2026.07
Crafted high-quality beverages and delivered exceptional service in fast-paced environments across various locations.
Prepared and served hot and cold beverages, including fresh coffee, espresso drinks and brewed teas.
Operated espresso machines and other coffee-making equipment with expertise, ensuring high-quality beverage production.
Handled busy morning rush periods by providing quick and efficient service to customers. with accurate, efficient, levelheaded service.
Quickly mastered product and service offerings, enabling personalised recommendations and enhancing customer satisfaction.
Excelled in diverse roles, including food handling, customer service, and operational support, showcasing adaptability in fast-paced environments.
Maintained compliance with health and safety standards, while ensuring an organised and welcoming environment for guests.
Handled customer disputes with professionalism and tact, maintaining a positive experience for guests.
Prepared a wide range of coffee and tea beverages, adhering to precise recipes and presentation standards.
Stayed up-to-date on kitchen policies, menus and ingredients to correctly answer customer queries.
Synchronized beverage and food orders with kitchen team, improving service speed and ensuring timely delivery.
Learned and retained detailed recipes for various specialty coffee beverages. for varied specialty coffee beverages and seasonal offerings.
Street Fundraiser for Barnardo's
One Sixty Fundraising
Birmingham, West Midlands
2024.07 - 2024.08
Consistently achieved 6+ donors per day, surpassing the team average, significantly increasing campaign success.
Educated potential donors on the impact of their support for vulnerable children, strengthening donor retention and loyalty.
Identified and implemented strategic locations and times for street fundraising to maximise donor engagement.
Trained new fundraisers, sharing techniques and experiences to enhance fundraising outcomes.
Maintained daily reports of interactions and donations, contributing to operational effectiveness.
Maintained accurate records of donations received, ensuring transparency and accountability.
Warehouse Sortation Operative
Siamo Recruitment
Birmingham, West Midlands
2023.05 - 2024.07
Operated warehouse equipment, including pallet pumps, to move stock and place new inventory in designated areas, enhancing workflow.
Maintained accurate inventory records and tracked stock locations, ensuring proper placement to optimise warehouse operations.
Met performance targets for order processing and inventory management, contributing to smooth daily operations.
Collaborated with team members for timely and accurate stock handling, aiding in overall warehouse efficiency.
Coordinated with other departments to ensure smooth workflow and timely completion of tasks.
Utilised problem-solving skills to swiftly address and resolve operational issues.
Monitored environmental conditions, adjusting operations to maintain product quality.
Participated in safety drills and workshops, enhancing emergency preparedness.
Utilised excellent mechanical knowledge of machines and tools to improve design, repair and maintenance processes.
Front of House, Hospitality
Utilita Arena Birmingham (Amadeus Hospitality and Catering)
Birmingham, West Midlands
2022.05 - 2023.01
Delivered exceptional customer service in a high-traffic arena setting, ensuring an enjoyable and seamless experience for all guests.
Handled customer enquiries effectively, ensuring that concerns were addressed promptly, contributing to customer loyalty and growth.
Provided expert recommendations and substitutions to customers regarding dietary requirements and allergens, ensuring their safety and satisfaction.
Demonstrated in-depth knowledge of food safety standards (e.g., HACCP, ISO 22000, and FSA regulations). COSHH) and dietary needs, ensuring compliance with regulations and customer well-being.
Gained extensive training and certifications in health and safety, including food hygiene and dietary restrictions, enhancing service delivery.
Promoted to Team Leader, ensuring the delivery of excellent service, while fostering a strong work ethic and positive team dynamics.
Made critical decisions for the team, planning for service challenges and addressing potential issues in advance to maintain service quality.
Assisted back-of-house staff with cleaning cutlery, plates, and glasses for events, enhancing operational readiness and service flow.
Met schedule using excellent planning and coordination skills.
Promoted safe working environment by implementing regulatory standards and guidelines, ensuring compliance and employee safety.
Education
BSc (Hons) - International Hospitality and Tourism Management with Foundation Year
Arden University
Birmingham
2025-03
C&G L2 Diploma - Air Cabin Crew
University College Birmingham
Birmingham
2021-01
Skills
Customer service
Sales techniques
Product knowledge
Merchandising strategies
Query resolution
Statement issuing
Health and Safety
Time Management
Event planning
Team Leadership
Results-driven
Written and verbal communication
Conflict resolution
Prompt Engineering
Languages
English
Farsi
Certification
✅ Certified in Health and Safety for Food Handling
Accomplishments
• Drove Lidl Plus sign-ups through consistent customer engagement, exceeding targets and contributing to one of the top-performing stores in the UK for registrations.
Recognised by management for attention to detail, creating a luxurious experience for guests, and making a positive impression on first-time customers, leading to increased drink sales, positive guest feedback, and promotion to Team Leader.
Coordinated multiple special public and private events, ensuring smooth operations and a memorable experience for all attendees.
Developed and implemented service procedures at the bar to consistently exceed quality standards, ensuring VIP guests received exceptional service during concerts. This increased customer satisfaction, repeat business, and smooth event operations.
Recognised by management for consistently surpassing daily donor targets, resulting in a 20% increase in overall contributions.
Achieved a success rate of 20-25% in donor conversions, demonstrating exceptional persuasive communication and relationship-building skills.
Social Media
@z4bez
Timeline
Retail Assistant
Lidl
2025.06 - Current
Street Fundraiser for Barnardo's
One Sixty Fundraising
2024.07 - 2024.08
Warehouse Sortation Operative
Siamo Recruitment
2023.05 - 2024.07
Barista and Hospitality Worker
Pertemps Hospitality UK
2023.01 - 2026.07
Front of House, Hospitality
Utilita Arena Birmingham (Amadeus Hospitality and Catering)
2022.05 - 2023.01
BSc (Hons) - International Hospitality and Tourism Management with Foundation Year