Utkarsh Srivastava

Responsible for orchestrating the planning, budgeting, strategizing, and management of all marketing projects and campaigns, both offline and online (CRM), specifically for BOTIM’s financial services. My role focuses on acquiring and retaining our target segment – blue and grey-collar workers in the UAE region.

Key Responsibilities:

- Developed and implemented comprehensive marketing strategies to drive user acquisition and retention.

- Planned and executed targeted marketing campaigns across multiple channels to maximize reach and engagement.

- Managed the entire marketing budget, ensuring optimal allocation and efficient use of resources.

- Overseen vendor relationships maintaining strong partnerships and ensuring timely delivery of services.

- Managed the design team to ensure all marketing materials are aligned with our brand vision and goals.

- Analyzed market trends and user feedback to refine and improve marketing efforts continually.

• As the inaugural employee of VANCE Neo Bank in the UAE, played a pivotal role in successfully launching and expanding the company's presence within the country.
• Implemented effective marketing and growth strategies to cultivate a robust B2B client base, with a particular focus on engaging the target audience of NRIs.
• In charge of organizing and leading impactful events and exhibitions, skillfully managing logistics, communications, and marketing efforts to generate excitement and recognition for the brand.

• Conducted primary market research of 184 businesses across UAE for developing the latest products of the company including its sales and marketing for Polycon Gulf Ltd.
• Participated with top management in product development strategy with the qualitative research data collected.
• Overlooked and executed sales of the latest products of the company across Abu Dhabi, Dubai, Sharjah and Ajman.

• Co-founded and acted as an Operations Manager at Avenir Student's Social Club in Abu Dhabi intending to raise social awareness and held several cleanups and awareness campaigns across the state.

• Organized two TEDx Events in Bright Riders School, Abu Dhabi (2018, 2019)
• Head organizer of the first IIMUN National Conference in UAE (2019)
• Head organizer of SPECTRUM Fundraising Event, Abu Dhabi which involved raising charity for Emirates Red Crescent and Yemen Refugee Camps (November 2019)
• Part-time position