Brogan Simons
Essex
Summary
Brand marketing professional with experience developing and executing brand strategies that drive awareness, engagement, and long-term growth. Proven track record of delivering integrated, multi-channel campaigns across digital, social, PR, events, and OOH, with a strong focus on brand storytelling and consistency. Experienced in managing creative agencies, building influencer and partnership strategies, and collaborating with cross-functional teams to bring campaigns to life. Insight-led and commercially aware, with a passion for building distinctive, customer-centric brands.
Overview
4
4
years of professional experience
Work history
Brand Marketing Executive
Frasers Group
London
2024.11 - Current
- Developed and executed brand marketing strategies to support company growth and key commercial goals.
- Planned and delivered integrated, multi-channel marketing campaigns across digital, social, PR, events, and OOH.
- Briefed and managed creative agencies, designers, and copywriters to deliver on brand objectives.
- Developed and executed influencer, partnership, and community strategies to grow brand reach and engagement.
- Presented brand strategies, campaign plans, and performance results to senior stakeholders.
Digital Trade Assistant
Frasers Group
London
2024.01 - 2024.11
- Executed daily digital trading campaigns, promotions, and seasonal launches.
- Analysed sales and stock to uncover trends, best sellers, and optimise performance.
- Delivered launch-ready product content and actionable trade insights to drive decisions.
E-commerce Manager
Thrifted LTD
Essex
2021.09 - 2024.01
- Developed and executed the overall e-commerce strategy, managing the online store, platform functionality, product assortment, inventory, and accurate online content.
- Oversaw digital marketing campaigns (email, social, PPC, SEO) and tracked key e-commerce KPIs to optimise performance and inform business decisions.
- Optimised the customer journey and retention, collaborating with cross-functional teams including marketing, merchandising, logistics, and IT.
Education
Level 4 Diploma - Buying & Merchandising
Fashion Retail Academy
London 2019.09 - 2020.03
Skills
- Brand Strategy Development
- Content Creation & Storytelling
- Integrated Campaign Management
- Product Launch & Go-To-Market Planning
- Influencer & Partnership Marketing
- Market & Consumer Insight Analysis
Timeline
Brand Marketing Executive
Frasers Group
2024.11 - Current
Digital Trade Assistant
Frasers Group
2024.01 - 2024.11
E-commerce Manager
Thrifted LTD
2021.09 - 2024.01
Level 4 Diploma - Buying & Merchandising
Fashion Retail Academy
2019.09 - 2020.03