Lucia Harper

I work at Berlin Packaging as a Marketing Manager for the United Kingdom, Ireland, and South Africa. Berlin Packaging is the World's Largest Hybrid Packaging Supplier. Berlin Packaging serves various end markets with primary and secondary packaging solutions. In addition to the comprehensive market coverage, which spreads across Food & Beverage, Beauty & Personal Care, Industrial, and Pharmaceutical & OTC, Berlin Packaging also offers value-added design and technical services. I lead the Marketing department, managing offline and online presence in the UK, IR & SA. as a part of my role, I am also responsible for e-commerce targeting the B2C market.

My most significant achievements at Berlin Packaging are:

• I have successfully re-branded three companies which Berlin Packaging acquired in 2021 & 2022,
• Built and launched a completely new website for UK, IR & South Africa
• Cultivated and deepened partnerships with businesses, media firms and C-level executives.
• Organised and managed 14 exhibitions and customer events
• Recruited and trained a team of marketing executives
• Developed and executed a new digital marketing strategy for UK, IR & SA markets, putting in place lead generation strategies to support sales in securing new customers.
• Increased revenue via our e-commerce site by 17,3% year on year
• Developed Marketing Strategy for UK, IR & SA for all business sectors, in line with EMEA & Global Growth Strategy
• Strategised long-term business needs, driving customer feedback to deliver ongoing process improvements.

My duties include:

• Developing, implementing, and maintaining marketing policies to support objectives.
• Working closely with the EMEA & Global Marketing teams to ensure brand/corporate communication consistency.
• Develop strategic partnerships to expand the client base.
• Preparing and monitoring marketing & e-commerce budgets, ensuring ROI
• Designed innovative branding and product strategies for client campaigns.
• Managing and coordinating all marketing, advertising, PR, and promotional activities for Berlin Packaging in the UK, IR & South Africa
• Preparing and monitoring marketing & e-commerce budgets for the UK, IR & SA region
• Managing all digital marketing, creating content strategies, setting up SEM & PPC campaigns
• Re-branding newly acquired businesses (approx. two acquisitions per annum)
• Developing a team of executives to deliver comprehensive multi-channel campaigns.
• Worked with HR to set targets and progression plans with a digital-first approach.
• Collaborating with the CEO to generate and upsell new business opportunities with new and existing clients.
• Responsible for maintaining brand identity and awareness in the UK, IR & South Africa
• Responsible for the refurbishment of all offices across the UK & South Africa
• Responsible for the creation of brand-new showrooms
• Analysing customer data and market trends to enhance product offerings.
• Researched competitors and demographics to compare and assess best marketing techniques.
• Formulating and submitting performance and progress reports to management.

Symphony Coatings Group is a group of companies serving the B2B & B2C market with multiple brand identities, offering products and services. The B2C market is served mainly by numerous e-commerce websites and retail shops. The B2B market is served by e-commerce and nine branches across the UK. This was a fixed-term 12-month contract.
As a Group Marketing Manager, I was responsible for the following:

• Managed and coordinated all marketing, advertising, and promotional activities of the Group
• Identify the effectiveness and impact of current marketing initiatives with tracking and analysis and optimising accordingly
• Managed content and updates for customer and internal touch-points, established budget guidelines, participated in product training, documented business processes, and provided additional sales support
• Executed multi-channel campaigns across the prospect and customer life-cycle, ensuring the alignment of communications and messaging across all channels
• Responsible for ensuring that branding is consistent across advertising and campaigns for each brand identity.
• Writing and delivering content and social media plans and short-term strategies
• Creation of a complete annual marketing plan and budget for all commercial revenue streams and designing campaigns to help achieve growth and financial targets.
• Generating leads and capitalising on valuable business opportunities to bring in new company revenue and improve bottom-line profitability.
• Worked with company departments to develop new strategies to capitalise on emerging customer and market trends
  Conducting market research to rationalise category and segment opportunities
• Driving business development focused on sales of different product ranges
• Monitored market trends to remain ahead of competitors, consistently evaluated marketing campaigns using key metrics and performance indicators, enhancing future propositions.
• Controlled use of PPC ads to achieve maximum ROI and meet campaign objectives.
• Utilised Google Analytics and HubSpot to monitor PPC advertising and newsletter campaigns.
• Planned and executed commercial events designed to boost campaign awareness.
• Designed and launched a new website

DJ Evans Group is a group of companies operating in the Construction, Engineering and Manufacturing sectors, serving the B2B and B2C markets with retail shops across East Anglia. I have left the company due to the COVID-19 redundancy. As a Business Development & Marketing Manager, during my time at DJ Evans, I have:

• Managed multiple brand identities and a team of marketing/business development executives.
• Re-branded the whole business across all online & offline channels.
• Build a new website, supported with a digital marketing strategy to increase domain authority, website traffic, and increase conversion rate.
• Launched and marketed a new retail store & showroom
• Developed marketing strategy in line with company objectives
• Coordinated marketing campaigns with sales activities and market demand.
• Accountable for creating and publishing all marketing material, advertising, planning and implementing digital and print promotional campaigns.
• Creating, managing and improving lead generation campaigns, measuring results to ensure the ROI.
• Overall responsibility for brand management and corporate identity
• Creation of a wide range of marketing materials for separate brand identities and different product offerings
• Analysing potential strategic partner relationships for co-marketing opportunities
• Management of social media and content strategy creation - different channels for B2B & B2C markets.
• Organising customer events and functions for B2B & B2C markets.
• Ensuring all Sales/Marketing materials are EU & GDPR compliant
• Overseeing the management of digital marketing channels
• Utilising data to identify growth spaces and implementing strategies to improve performance
• Cultivating relationships with our key retail shop suppliers
• Setting/reviewing standard operational procedures
• Maintained client records in bespoke CRM systems, ensuring streamlined data processes for maximum efficiency.
• Lead Generation - via online and offline media
• Managing the Group's tendering activity
• Assessing customer potential and value of the customer to the company
• Developing new pipelines for sales to follow up
• Prospecting, identifying and cultivating relationships with building sites, manufacturers and automotive garages to promote product lines and solutions
• Generated leads to bring in new client revenue and improve bottom-line profitability.

• Provided weekly/monthly reporting to Global Stakeholders and Senior Executives
• KPI benchmarking, Performance monitoring (Regional and Salesman level), assisting sales targets based on performance reports
• Managed Marketing & Sales Coordinators and their workload
• Monitored e-mail traffic and efficiency of the team
• Reviewed internal processes set/reviewed standard operational procedures
• Staff training and development
• Organised conferences and customer functions
• Creation and development of marketing materials and communication
• Website maintenance and development
• Email Marketing
• Developed new pipelines for sales to follow up
• Maintained and Built Customer Relationships with OOCL
• Set Business Development Strategy with other departments and senior HQ management based on market research and trends.

OOCL is a container shipping line offering services to the B2B market.

PMS International is manufacturing and distribution business providing FMCG to the retail market. They serve B2B market.

While I have been relocating, I volunteered at Oxfam Charity Shop in Chelmsford UK.

• Applied maths abilities to calculate and check financial figures.
• Wrote professional letters, emails and memoranda for business communication.
• Documented financial transactions in [Software] and classified each with correct code.