Tony John Ash
Ex-Commercial Director
Worcester,Worcestershire
Summary
Success-driven Commercial Director of ten years, expertly maximising company profitability through creative strategy. Professionally developing key stakeholder relations to improve procurement, increase new business and regularly exceed company targets.
Overview
44
44
years of professional experience
1
1
year of post-secondary education
Work history
Commercial Director
GopakLimited
Hythe, Kent
11.1992 - 10.2024
- Enhanced team performance by implementing strategic commercial initiatives.
- Fostered profitable partnerships for increased business opportunities.
- Developed new market strategies to boost brand visibility.
- Identified growth opportunities, resulting in expanded company footprint.
- Conducted extensive market research for informed decision-making.
- Oversaw operational activities to ensure alignment with business goals.
- Directed all sales operations towards achieving corporate objectives.
- Managed product launches with successful marketing campaigns.
- Sourced and secured high-value clients for increased revenue generation.
- Grew annual revenue by 6.5% with targeted sales and marketing strategy.
- Optimised sales methods to best engage, acquire and retain customers.
Retail Shop Manager
House of Fraser
London, England
06.1980 - 06.1983
- Handled cash transactions accurately, preventing discrepancies in financial records.
- Supervised inventory management, minimising stock wastage.
- Organised promotional campaigns, boosting brand visibility within the local community.
- Collaborated closely with suppliers, fostering long-term professional relationships.
- Managed day-to-day retail operations smoothly, contributing to a positive shopping atmosphere for customers.
- Increased customer satisfaction by maintaining high standards of cleanliness and organisation.
- Improved team morale through regular staff meetings and open communication.
- Boosted sales performance by effectively managing stock levels.
- Enhanced store reputation with exceptional customer service skills.
- Coordinated shop displays for increased foot traffic.
- Conducted staff training sessions for improved efficiency.
- Scheduled work shifts to ensure continuous store operation.
- Handled customer complaints for an improved shopping experience.S
- Oversaw business staffing and training, building successful, customer-focused team.
Education
A-Levels - English Language/Literature, Mathmatics, Biology History
Knutsford Adacademy
Knutsford, Cheshire East 09.1979 - 06.1980
Freeman of the City of London. - Livery House
Stationers' Company
London 04.2019 -
Skills
- Sales funnel mastery
- Brand awareness enhancement
- Profit margin optimization
- Decision-Making proficiency
- Competitor analysis insight
- Strategic visioning
- Change management expertise
- Marketing automation tools
- Verbal communication
- Business development
- Team Leadership
- Customer relationship building
- Competitor analysis
- Profit and loss reporting
- Sales strategy development
- Negotiating contracts
- Sales strategies
- Business development expertise
Affiliations
- Reading Gardening Sport
Accomplishments
Freeman of the City of London
Liveryman with the Stationers's Company
Timeline
Freeman of the City of London. - Livery House
Stationers' Company
04.2019 -
Commercial Director
GopakLimited
11.1992 - 10.2024
Retail Shop Manager
House of Fraser
06.1980 - 06.1983
A-Levels - English Language/Literature, Mathmatics, Biology History
Knutsford Adacademy
09.1979 - 06.1980
Similar Profiles
Nick BakerNick Baker
Sales Account Manager at TIP GroupSales Account Manager at TIP Group
Jessica Victoria De JesusJessica Victoria De Jesus
Crew member (seasonal) at McDonald's Strensham NorthboundCrew member (seasonal) at McDonald's Strensham Northbound
Sean DayusSean Dayus
Retail assistant at AsdaRetail assistant at Asda
Steven HomerSteven Homer
Lorry Valeter at Hartshorns WalsallLorry Valeter at Hartshorns Walsall
Siyanda ZondiSiyanda Zondi
Commercial Director at Anela InvestmentCommercial Director at Anela Investment