Thomas Kee
Chertsey,UK
Summary
Digital marketing leader with 12+ years’ experience across top UK brands and early-stage startups, specialising in direct-to-consumer growth.
Expert at optimising digital marketing channels, landing pages, offers and UX to drive profitable growth. Strong focus on funnel optimisation, attribution, A/B testing, incrementality testing, ROI and LTV modelling to scale acquisition efficiently.
Managed £1m+ annual media budgets, increasing market share from 3% to 7% for Post Office Insurance. Built and scaled a product from zero to £1m revenue and 100,000 units sold using Meta Ads with no external investment.
Overview
15
15
years of professional experience
4
4
years of post-secondary education
Work history
Head of Digital Marketing | Founder
ENIGMAGRAM, UK
Chertsey, UK
2019.04 - 2026.04
- Founded and scaled Enigmagram, a direct-to-consumer puzzle gift
- Created unique product: an envelope, send as a gift that contains 10 puzzles that must be solved to reveal the sender's secret message
- Built and managed the full business end-to-end, including product design, website, and marketing
- Achieved 4.8+ rating on Trustpilot and Amazon, with 1,000+ five-star reviews across platforms
- Sold 100,000+ units, generating £1m+ in revenue
- Scaled paid social campaigns achieving 3.45x ROAS and 196% ROI (£1.96 profit per £1 invested)
- Selected by Meta to feature the Facebook campaign as a case study due to its success
Senior Digital Marketing Manager
POST OFFICE, UK
London, UK
2022.05 - 2025.04
- Led digital marketing strategy and annual planning across multi million pound budgets for key products including Life Insurance, Loans, Mail and Pet Insurance
- Managed the full media mix across online channels such as affiliates, aggregators, social media, PPC, display, programmatic and VOD, alongside offline channels including radio
- Drove performance marketing and channel optimisation to grow Life Insurance market share from 3% to 7%
- Delivered integrated campaigns across the UK’s largest retail and financial services network, with more branches than all banks and building societies combined
Digital Marketing Manager
BRITISH GAS, UK
Staines-upon-Thames, UK
2017.01 - 2019.04
- Led digital acquisition for Home Insurance and Boiler Repairs at British Gas, part of Centrica, supporting a brand serving around 10 million UK households
- Delivered multi channel campaigns across PPC, SEO, paid social, display, email and affiliates, driving customer growth at national scale
- Owned and scaled the affiliate programme with a £1m+ budget, onboarding 15 new partners and increasing affiliate driven sales by 15%
- Led affiliate agency tender and selection process, improving partner quality and long term channel performance
Partnership Marketing Manager
BRITISH GAS, UK
Staines-upon-Thames, UK
2015.12 - 2017.01
- Managed strategic partnerships with Nationwide and NHBC, delivering direct mail campaigns to 50k+ homeowners per month and driving incremental sales with positive ROI
Centrica Graduate Training Scheme
CENTRICA
Staines-upon-Thames, Surrey
2012.10 - 2015.12
- Completed rotations in PR, marketing, product development, and customer service, delivering campaigns, improving processes, and gaining end-to-end business insight
Project Manager and English Teacher
EDUCARE
Hoshiarpur, INDIA
2011.04 - 2011.11
- Supported environmental and educational projects in an Indian village, including assisting with the installation of a bio-methane digester and teaching English.
Education
Diploma - Direct and Digital Marketing
The Institute of Direct and Digital Marketing
MSc - Culture and Society
London School of Economics and Political Science
2010.01 - 2011.01
BA - History and Economics
University of Manchester
2005.01 - 2008.01
Skills
- Growth & Performance Marketing: full-funnel acquisition across all digital channels, optimising ROI and unit economics
- Conversion & UX Optimisation: designing high-converting landing pages and funnels, A/B tests, improving customer journeys
- Data-Driven Insights & Analytics: customer research, tracking, attribution modelling, econometrics, incrementality testing, advanced analytics
- Strategic Leadership & Partnerships: managing teams and agencies, overseeing multi-million pound budgets, leading multi-channel campaign strategy
- Channels and Platforms: Google Ads, Meta Ads, TikTok Ads, Amazon Ads, YouTube, Paid Social, VOD, Programmatic Display, Affiliates, Aggregators, SEO, Email, CRM
INTERESTS
Brazilian Jiu-Jitsu – purple belt, competed in six tournaments, Chess – 1400 Elo rating, Reading – avid consumer of non-fiction audiobooks, Family – married with two young children
Timeline
Senior Digital Marketing Manager
POST OFFICE, UK
2022.05 - 2025.04
Head of Digital Marketing | Founder
ENIGMAGRAM, UK
2019.04 - 2026.04
Digital Marketing Manager
BRITISH GAS, UK
2017.01 - 2019.04
Partnership Marketing Manager
BRITISH GAS, UK
2015.12 - 2017.01
Centrica Graduate Training Scheme
CENTRICA
2012.10 - 2015.12
Project Manager and English Teacher
EDUCARE
2011.04 - 2011.11
MSc - Culture and Society
London School of Economics and Political Science
2010.01 - 2011.01
BA - History and Economics
University of Manchester
2005.01 - 2008.01
Diploma - Direct and Digital Marketing
The Institute of Direct and Digital Marketing