Jordan Brown
Wakefield,West Yorkshire
Summary
Highly experienced Head of Digital Marketing with over 14 years experience building and executing comprehensive digital marketing strategies for B2B and B2C organisations. Proven track record of driving commercial growth with clear examples. Able to deliver a successful multi level strategy in a high pressured environment.
Overview
13
13
years of professional experience
1
1
year of post-secondary education
Work history
Senior Digital Strategist
Connective 3
Leeds, West Yorkshire
10.2025 - Current
- Senior Digital Strategist at Connective3, promoted in October 2025.
Responsibilities include line management, leading internal and external education on marketing strategy, and managing several of the agency’s top clients.
Client Strategist
Connective 3
Leeds, West Yorkshire
01.2024 - 10.2025
- Client Strategist at Connective3, Leeds-based agency awarded Best Large Digital Agency at the Northern Digital Awards 2024.
- Currently lead digital strategy and communications for the agency’s top-tier clients, including Wren Kitchens (UK & US), Instaloft (UK), Blinds2Go (US), and Superior Wellness (UK & US).
- Delivered measurable commercial impact, including a 150% increase in ROAS via paid social for a major UK home improvement brand, recognised at the UK Paid Media Awards 2024.
- Certified across leading platforms, having completed Meta’s Media Planning Professional exam and Google Search, Video, and Display certifications.
Head of Digital Marketing
Safestyle
Bradford, West Yorkshire
10.2022 - 11.2023
- Project Managed Safestyle’s 2023 website relaunch, migrating from Sitecore to Craft, following an industry-leading A/B testing plan, resulting in a 20% increase in conversion rate.
- Managed relationships with Digital, ATL, and Web agencies, including overseeing the tender process.
- Owned all online lead channels, including multi-million-pound PPC and Meta accounts.
- Led transformation of Safestyle’s digital strategy to a full-funnel Awareness, Consideration, Conversion model, integrating TV and radio advertising.
- Acted as interim Marketing Director during peak season, reporting directly to the CEO and Board.
- Line managed a team of four: Affiliate Manager, Web Development Manager, Marketing Executive, and Dialler Manager.
Digital Campaigns Manager / Head of PPC
Safestyle.
Bradford, West Yorkshire
02.2019 - 10.2022
- Key link between Safestyle and digital marketing agencies.
- Responsible for all marketing data and analytics.
- Responsible for both PLC and consumer websites.
- Managed all of Safestyle's marketing channels as sole working team member during Covid pandemic helping business to continue sales over pandemic.
- Ran Google Ads and Meta accounts during pandemic allowing Safestyle to dominate UK window/doors market during pandemic and out.
- Managed full Livechat onboarding process. Livechat implementation gave overall booking rate 5% uplift.
Head of Digital Marketing
Jacobdeen
Wakefield, West Yorkshire
02.2017 - 02.2019
- Head of Digital at specialist Islamic agency Jacobdeen.
- Ran Meta and Google Ads accounts for number of small to medium size businesses.
- Responsible for team of 3 (Web Developer, SEO Manager, Digital Marketing Exec).
Social Media Manager
Penny Appeal
Wakefield, West Yorkshire
08.2016 - 02.2017
- Responsible for running Muslim charity Penny Appeal's multi-million pound Meta account.
- Responsible for sharing data analysis with CEO and Trustees.
- Ran all organic social channels.
Social Media Manager
Bewonder
Leeds, West Yorkshire
12.2015 - 05.2016
- Managed Bewonder's Organic Social Media Team of 5.
- Key contact for 40 UK shopping centre marketing managers.
Social Media Consultant
Axonn Media
Leeds, West Yorkshire
08.2012 - 05.2015
- Managed number of B2B and B2C client's Organic Social Media and Paid Strategies alongside Email Marketing.
Education
CMI Level 5 - Leadership and Management Course -
INDP Training
United Kingdom 01.2022 - 09.2022
A-Levels - Fine Arts, Textiles and Media Studies
Leeds College of Arts
Leeds /2006 - /2008
GCSEs -
Kettlethorpe High School, A Specialist Maths and Computing College
Wakefield /2001 - /2006
Bachelor of Arts - Media and International Relations
Nottingham Trent University.
Nottingham /2009 - /2012
Skills
- Commercial Growth & Revenue Ownership – Experience leading multi-million-pound digital acquisition budgets with direct responsibility for revenue growth, ROI, and cost efficiency across B2B and B2C environments
- Digital Strategy & Transformation – Designed and delivered full-funnel digital strategies, major CMS migrations, and operating-model changes that drove measurable improvements in conversion and performance
- Performance Marketing Leadership – Expert in scaling and restructuring high-spend PPC, Paid Social, and Display accounts, improving efficiency through advanced testing, optimisation, and audience strategy
- Senior Stakeholder & Board Communication – Trusted advisor to CEOs, board members, and senior platform partners, delivering clear, data-driven insights and strategic recommendations
- Agency, Team & Partner Management – Proven leader of cross-functional teams and external agencies, overseeing recruitment, onboarding, performance governance, and delivery against commercial KPIs
Timeline
Senior Digital Strategist
Connective 3
10.2025 - Current
Client Strategist
Connective 3
01.2024 - 10.2025
Head of Digital Marketing
Safestyle
10.2022 - 11.2023
CMI Level 5 - Leadership and Management Course -
INDP Training
01.2022 - 09.2022
Digital Campaigns Manager / Head of PPC
Safestyle.
02.2019 - 10.2022
Head of Digital Marketing
Jacobdeen
02.2017 - 02.2019
Social Media Manager
Penny Appeal
08.2016 - 02.2017
Social Media Manager
Bewonder
12.2015 - 05.2016
Social Media Consultant
Axonn Media
08.2012 - 05.2015
A-Levels - Fine Arts, Textiles and Media Studies
Leeds College of Arts
/2006 - /2008
GCSEs -
Kettlethorpe High School, A Specialist Maths and Computing College
/2001 - /2006
Bachelor of Arts - Media and International Relations
Nottingham Trent University.
/2009 - /2012