JAY BUCKHAM

• Promoted to lead digital marketing strategy and delivery across both Fettes College and the wider Enterprises Division, overseeing multiple brands including Westwoods Health Club, Fettes the Venue, Fettes Active, Fettes Shop and Fettes Centre for Language & Culture.
• Responsible for strategic digital marketing leadership, campaign delivery, performance reporting, budget management and customer engagement across a diverse commercial portfolio.

Key responsibilities include:

• Leading integrated digital marketing and growth strategies across multiple business units
• Managing targeted B2B and B2C campaigns including ABM and PPC activity
• Overseeing digital performance analysis, reporting and optimisation
• Managing marketing budgets, forecasts and ROI reporting
• Leading and mentoring marketing team members
• Working closely with senior leadership and board stakeholders
• Aligning brand, customer experience and commercial objectives across the group

Key achievements:

• Delivered marketing campaigns and growth strategies generating £3.5m revenue in 2025
• Led digital transformation initiatives across several business units
• Strengthened integrated group-wide marketing alignment and reporting
• Increased ROI year on year
• Tracked KPIs using data analytics tools, ensuring campaign effectiveness.
• Supervised website redesign project to improve user experience.
• Implemented PPC advertisements to increase product exposure.
• Enhanced customer engagement by implementing user-friendly website design.

• Promoted to support strategic marketing alignment between Fettes College and Fettes Enterprises while continuing to lead marketing, design and commercial growth activity across the Enterprises Division.
• Led brand strategy, campaign development and customer engagement initiatives across hospitality, leisure, education and events sectors using
• Led multi-channel (digital and non-digital) campaigns both in the UK and internationally
• Introduced, led, designed, built and monitored AMB marketing strategies for maximum ROI
• Led cross-functional teams for successful product launches.
• Oversaw digital marketing campaigns across multiple platforms to drive traffic and increase conversions.
• Streamlined internal processes to improve overall marketing efficiency.
• Devised social media campaigns for improved brand awareness and customer interaction.

• Led marketing strategy, commercial growth and business development activity across multiple business units within Fettes Enterprises.
• Worked closely with the Managing Director and Board of Directors to drive revenue growth, customer engagement, strategic partnerships and brand positioning across UK and international markets.

Key responsibilities:

• Developing and delivering strategic marketing and commercial growth plans
• Managing multi-channel advertising and digital campaigns
• Budget planning, forecasting and commercial reporting
• Customer journey and retention programme development
• Market research and competitor analysis
• International client development and relationship management
• Leading cross-functional teams and mentoring staff
• Brand development and website creation across multiple businesses
• Key achievements:
• Generated record commercial growth across multiple business units
• Led the rebrand and positioning of Westwoods Health Club, Fettes the Venue and Fettes Centre for Language & Culture
• Developed and launched the Fettes Active brand
• Increased FCLC website traffic by 1080%
• Supported Westwoods Health Club in achieving full membership capacity six months ahead of target, creating a member waiting list
• Established international partnerships across Asia and European markets
• Designed and developed five business websites including e-commerce functionality

• Played a key role in launching and developing Fettes the Venue, supporting the marketing and commercial growth of events, weddings, residential lets and sports camps within the Fettes College estate.
• Responsible for marketing strategy implementation, operational set-up and team development.
• Led multi-channel (digital and non-digital) campaigns both in the UK and internationally
• Introduced, led, designed, built and monitored AMB marketing strategies for maximum ROI

• Led sales and marketing activity for the premium health club environment, developing customer acquisition strategies, sales processes and member engagement programmes.
• Created a strong and trusted brand

Key achievement:

• Achieved full membership capacity six months ahead of target and introduced a successful waiting list system
• Conducted competitor analysis to stay ahead in the market.
• Trained sales staff, leading to improved selling techniques and customer service skills.
• Created compelling sales pitches to attract potential customers.
• Coordinated market research studies, resulting in better understanding of target audience.
• Managed and motivated sales team for enhanced performance.