Sweena Katrela

• Achieved an exceptional 110% increase in engagement rate on NTU social media platform (@ntuindia) through strategic utilization of creative and engaging content, surpassing previous year's metrics.
• Focused on delivering content that resonated with the target audience's interests and addressed their informational needs, enhancing NTU's brand value among Indian students.
• Led both online and in-person fairs across India and the UK, resulting in a significant 20% growth in enrollment figures post-events and counseling sessions, thereby contributing to overall recruitment success.
• Executed day-to-day responsibilities with precision and efficiency, demonstrating respect, friendliness, and a proactive attitude in supporting colleagues and students, particularly during busy intakes such as September 2023 and 2024.
• Innovatively streamlined NTU entry requirements by 20% through the creation of user-friendly social media templates and simplified guides.
• Conducted personalized consultation sessions, refining communication techniques to deliver accurate information in a manner that maximized customer satisfaction.

• Achieved 4% sales growth exclusively through Instagram engagement tactics, including optimal post scheduling, graphic design using Illustrator and Photoshop, and keyword optimization for simplified content.
• Contributed innovative ideas in weekly brainstorming meetings, leading to the implementation of 50% of proposed marketing initiatives and branding efforts by company owners.
• Developed tailored, engaging content and campaigns to resonate with target audiences.
• Introduced influencer promotion strategy, resulting in a 5% sales increase within the first few months.

• Created social media posts, billboard ads, brand language, and logos for over 15 US-based companies.
• Managed website design and updates, along with advertising across various traditional and digital media platforms.
• Developed a highly recognized logo and design for the company in 2021, which has since remained in use and received accolades.
• Incorporated client feedback to continually refine and improve design concepts.

Grade: Commendation 70%–75%

• Conducting a dissertation on leveraging social media within branding strategies to enhance engagement with international students.
• Focused on customer engagement, brand development, campaign design, and increasing brand value through strategic branding approaches.
• Recognized with the International Merit Scholarship from NTU in 2022 for academic achievements.
• Out of a class of 60 students, I was one of the five who secured placements while studying.

Grade: First Class with Distinction

• Graduated with a 75% GPA, specializing in brand design with a focus on my dissertation.
• Secured an internship at Ampersand Designs by the end of my first year of undergraduate studies.