Sue Watson

I inspire my teams to engage with customers and share the Riverford story, managing in a way that allows their unique conversational styles to shine while closing sales and consistently delivering new customer targets.

• Working with the talent acquisition team to recruit and train new sales representatives.
• Developing and executing sales strategies in to meet KPIs.
• Conducting regular field visits to support, coach and motivate individual growth.
• Ensure compliance with health and safety, working environment standards for teams and encouraging L&D opportunities.
• Providing on-call support to representatives as needed, stepping in during high-demand periods leading by example.
• Working closely with office team to create happy, high-performing sales environments whilst being mindful of our cost per acquisition but also making our reps feel like rockstars!

• Monitored security protocols to ensure compliance with aviation regulations.
• Conducted thorough inspections of baggage and cargo to detect prohibited items.
• Liaison officer for Royal flights, VIP's and special travel arrangements
• Collaborated with local Police and Special Branch agencies to enhance security measures at airports.
• Responded effectively to security breaches and emergencies to maintain passenger safety.

Selling into independent retailers bean to cup coffee machines valued at 10K +

• Prospecting, lead generating and managing pipeline of potential customers.
• Developed relationships with potential clients to identify new business opportunities.
• Managed key accounts, ensuring high levels of customer satisfaction.
• Assisted in creating marketing strategies to enhance brand awareness and visibility.
• Conducted market research to analyse industry trends and competitor offerings.

Selling in instore bakery concepts to convivence stores including Co-op, Spar, Londis etc.

• Cold calling via phone calls, emails and visits
• Presenting business opportunities for sales growth
• Completing surveys for equipment including ovens, freezers electrical and water supplies
• Training staff in baking products and merchandising fresh produce
• Managing all accounts, ensuring high levels of customer satisfaction.
• Devised business plans for each account focusing on their motivators basket spend, margins or turnover