Sophia Alice Gebel
Hull,East Yorkshire
Summary
Communications Officer with experience delivering strategic and operational communications in policing and safeguarding. Skilled in managing sensitive, high-profile content and creating multi-channel campaigns that protect communities and support vulnerable people. Experienced in working with officers, control room teams, partner agencies, and media to deliver timely, accurate messaging. Able to coordinate with multiple organisations to ensure consistent communication during fast-moving situations. Collaborative, proactive, and committed to clear, responsible communications that build public confidence.
Overview
10
10
years of professional experience
11
11
years of post-secondary education
1
1
Certification
Work history
Digital Communications Officer
Humberside Police
Hull, Kingston upon Hull
2024.10 - Current
- Deliver operational and strategic communications for policing activity, including sensitive investigations and high-profile court cases, ensuring messaging is accurate, responsible, and protects victims.
- Deliver social media training to officers, teaching safe and responsible use of platforms to protect the force, enhance public engagement, and ensure communications align with organisational standards.
- Hold responsibility for the force’s social media portfolio, increasing engagement through proactive video-led content, digital campaigns, and platform expansion to reach diverse audiences.
- Lead on communications campaigns, including national initiatives such as Home Office-led campaigns, developing content, coordinating paid promotion, and aligning messaging across internal and external stakeholders.
- Collaborate closely with officers, control room staff, patrol teams, safeguarding units, and senior leadership to capture content, understand operational priorities, and communicate policing activity effectively.
- Coordinate with partner agencies, local authorities, and media outlets to deliver joint content and public messaging during operations, including multi-agency responses to public safety issues such as drug overdoses.
- Manage media enquiries, documentary requests, and interview opportunities with senior officers, ensuring communications support operational integrity while maintaining transparency and public confidence.
- Support proactive public engagement initiatives, providing timely, clear, and ethical messaging that enhances public understanding of policing and promotes safeguarding.
Digital Marketing Executive
R-Evolution
Hull, Kingston upon Hull
2024.01 - 2024.09
- Developed creative concepts and digital campaigns across social media, web, and events, delivering clear, engaging messaging that drove audience understanding and participation.
- Planned and managed multi-channel content strategies, using audience insight and analytics to ensure messaging was effective, targeted, and aligned with organisational priorities.
- Produced and optimised visual and written content, improving engagement and reach, and achieving 14% follower growth within six months through audience-focused formats and storytelling.
- Supported website content updates and SEO improvements, enhancing navigation and accessibility, which contributed to a 15% increase in organic traffic and better public access to information.
- Reviewed engagement data and campaign performance to refine messaging, identify what resonated with audiences, and inform future communications, demonstrating a data-driven approach.
- Collaborated closely with internal teams, designers, and external stakeholders to ensure consistent, professional messaging and timely delivery of campaigns.
- Adapted quickly to fast-moving priorities and shifting deadlines, demonstrating the ability to respond effectively to emerging issues and opportunities.
- Applied creative problem-solving and project management skills to campaigns, balancing clarity, audience engagement, and impact — skills directly transferable to policing communications, public awareness campaigns, and safeguarding initiatives.
Financial Accountant
ASC Consulting
Hagen
2016.01 - 2024.01
- Managed accurate financial reporting, ensuring all transactions, reconciliations, and records were completed on time and in line with organisational standards.
- Analysed complex financial data to identify trends, risks, and opportunities, providing clear insights to support decision-making.
- Collaborated with internal teams and external stakeholders to ensure consistency, accuracy, and compliance across financial processes.
- Maintained high levels of attention to detail and accuracy while managing multiple priorities and deadlines.
- Produced reports and briefings for senior management, presenting complex information clearly and concisely to support operational and strategic decisions.
- Implemented process improvements that increased efficiency, improved accuracy, and reduced errors, demonstrating proactive problem-solving and ownership.
- Ensured compliance with financial regulations, internal policies, and audit requirements, demonstrating integrity, transparency, and accountability.
Administrative & Patient Support Professional
Medical & Healthcare Ortec
Hagen
2018.01 - 2019.09
- Provided high-quality administrative and patient support, managing sensitive information with discretion and maintaining confidentiality at all times.
- Communicated effectively with patients, colleagues, and external stakeholders, ensuring messages were clear, accurate, and delivered respectfully.
- Coordinated appointments, schedules, and documentation, demonstrating strong organisational skills and the ability to prioritise multiple tasks efficiently.
- Acted as first point of contact for queries, responding promptly and professionally while maintaining a calm and supportive approach.
- Supported teams with process improvements and workflow management, demonstrating initiative, problem-solving, and attention to detail.
Education
MSC - Digital Marketing and Advertising
University of Hull
Hull 2023.09 - 2024.09
BA - Business Management
University of Hull
Kingston Upon Hull 2020.09 - 2023.05
Abitur -
Gymnasium Hohenlimburg
Germany 2012.05 - 2019.05
Rockford Christian High School
USA 2016.06 - 2017.01
Skills
- Operational communications and media handling
- Digital campaign and content management
- Social media strategy (paid and organic)
- Safeguarding and public confidence messaging
- Cross-functional and multi-agency collaboration
- Content creation and visual storytelling
- Rapid response and adaptability
Certification
- Completed the National Police Communicators Course (PCTD), enhancing skills in operational and sensitive policing communications.
- Level 2,3 Gym Instructor and Personal Trainer: Fitness & Health, Origym
Languages
English
Proficient (C2)
German
Native
Accomplishments
- Delivered multi-channel digital campaigns that improved engagement, reach and public awareness.
- Supported measurable growth through content optimisation and performance analysis.
- Trusted to manage high-profile communications and time-sensitive media requests.
Timeline
Digital Communications Officer
Humberside Police
2024.10 - Current
Digital Marketing Executive
R-Evolution
2024.01 - 2024.09
MSC - Digital Marketing and Advertising
University of Hull
2023.09 - 2024.09
BA - Business Management
University of Hull
2020.09 - 2023.05
Administrative & Patient Support Professional
Medical & Healthcare Ortec
2018.01 - 2019.09
Rockford Christian High School
2016.06 - 2017.01
Financial Accountant
ASC Consulting
2016.01 - 2024.01
Abitur -
Gymnasium Hohenlimburg
2012.05 - 2019.05