Natalie Finnerty
COULSDON,Surrey
Summary
Experienced digital communications professional with over 15 years experience working in the non-profit sector across all areas of communications. Skilled in creating compelling digital content tailored to diverse audiences, ensuring accessibility and engagement. Adept at supporting and training teams in the use of digital tools and platforms, including CMS and email marketing systems. Excellent workload management skills, consistently balancing daily responsibilities with high-priority tasks to meet deadlines.
Overview
15
15
years of professional experience
Work History
Digital Communications Officer
The National Lottery Community Fund
01.2017 - Current
- As digital communications officer, lead on email marketing for England and UK customers. This includes creating engaging monthly grant holder newsletters, and ad-hoc mail outs for regular customer updates.
- Help manage corporate social media channels and provide campaign reports and analysis for senior leadership teams.
- Speak regularly with projects to find human interest stories and case studies, to turn into content and adapt for different audiences.
- Repurpose reports and studies into digestible, easy to read social media, email and blog copy.
- Ensure all content is accessible and, where necessary, bilingual but working closely with brand and Welsh language colleagues.
- Worked with wider Strategic Communications team to provide on-call support.
Social Media Officer
The National Lottery Community Fund
01.2015 - 01.2017
- As social media officer I lead on managing Twitter and Facebook channels, working with colleagues to create engaging social content.
- Put forward case to senior colleagues for Fund to use Instagram, and then took responsibility for launching that channel.
- Trained and supported colleagues to improve their social media skills. Supported CEO to gain confidence in increasing presence on Twitter.
- Helped create social media tone of voice, which external brand audit described as 'warm, human and encouraging'.
Web Content Editor
The National Lottery Community Fund
10.2013 - 12.2015
- Used CMS platforms, including WordPress, to manage and publish digital content effectively.
- Played key role in launch of new intranet, supporting colleagues to migrate their content to new CMS.
- Delivered CMS training to colleagues across Fund, enabling them to edit their own pages on both intranet and external website.
- Edited web content to boost overall site user experience.
- Edited and proofread written content to maintain high editorial standards.
Press Online Coordinator
The National Lottery Community Fund
10.2010 - 10.2013
- Was digital lead for Fund's press team, ensuring all press releases and blogs were uploaded to website.
- Worked with press colleagues to man press office enquiries line, dealing with journalist enquiries.
- Wrote press releases and built relationships with regional, national and sector press to publicise funding programmes.
- Organised and kept record of media coverage, and provided information to reports for senior leadership team.
Copywriter
JML
05.2010 - 10.2010
- As sole copywriter for JML, wrote copy for everything from website, to packaging, catalogues, social media and infomercials.
- Supported marketing team with social media copy.
Education
Postgraduate Diploma in Journalism -
London School of Journalism
/2004 - /2004
Bachelor of Arts - English Literature and Media Studies
Staffordshire University
/2000 - /2003
A-Levels - English, Theology, History
St. Philomena's Catholic High School For Girls
/1997 - /1999
Skills
- Proven experience in planning and executing targeted email campaigns
- Strong understanding of how to make email campaigns accessible, engaging and targeted
- Skilled in creating compelling and effective digital content, tailored to connect with range of different audiences
- Experienced in supporting, training, and upskilling teams in use of digital tools and platforms, including CMS and email marketing systems
- Excellent workload management skills, with ability to balance daily responsibilities and high-priority tasks to consistently meet deadlines
Timeline
Digital Communications Officer
The National Lottery Community Fund
01.2017 - Current
Social Media Officer
The National Lottery Community Fund
01.2015 - 01.2017
Web Content Editor
The National Lottery Community Fund
10.2013 - 12.2015
Press Online Coordinator
The National Lottery Community Fund
10.2010 - 10.2013
Copywriter
JML
05.2010 - 10.2010
Postgraduate Diploma in Journalism -
London School of Journalism
/2004 - /2004
Bachelor of Arts - English Literature and Media Studies
Staffordshire University
/2000 - /2003
A-Levels - English, Theology, History
St. Philomena's Catholic High School For Girls
/1997 - /1999
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