Summary
Overview
Work history
Education
Skills
References
References
Timeline
Generic

Shane Davies

Norwich,Norfolk

Summary

A dedicated fitness professional with a Level 3 Diploma in Gym Instructing & Personal Training and a Level 3 Emergency First Aid at Work certification. Demonstrates strong knowledge of health and safety standards, ensuring compliance and supporting gym operations. Skilled in team recruitment, onboarding, coaching, and development, with experience managing fitness teams to enhance personal training performance. Expertise in member experience, engagement, and retention is complemented by data awareness of joiners, usage trends, and gym performance. Proficient in group exercise delivery including HIIT, circuit training, and cycling classes. Adept at designing strength training and weight-loss programmes while maintaining a calm, professional approach in fast-paced environments. Career goals include advancing within the fitness industry to further develop leadership skills and drive member satisfaction.

Driven and resourceful individual with proven leadership skills and strong background in team management and customer service. Demonstrates exceptional organisational abilities and communication skills, ensuring smooth operations and client satisfaction. Ready to leverage expertise to enhance gym performance and member experience in the Fitness Management role.

Able to start straight away due to taking time away from employment once my secondment role at Puregym Diss ended to think about what to do next.

Overview

7
7
years of professional experience
33
33
years of post-secondary education

Work history

Assistant Gym Manager

PureGym Diss
Diss, Norfolk
2025.07 - 2025.12
  • Supported the General Manager with achieving all of the KPI’s set including: member joiners, class attendance and NPS target which I helped more than double.
  • Worked independently and alongside GM in day-to-day running of the club, ensuring high standards across cleanliness, safety, and member experience.
  • Ensured full Health & Safety compliance, completing audits and addressing issues promptly.
  • Carried out maintenance checks on all of the equipment within the gym and reported any issues through the appropriate channels.
  • Played a key role in recruiting, training, and supervising Personal Trainers, Fitness Coaches, and Gym Instructors.
  • Delivered regular 1-to-1s, daily floor support, and monthly team meetings to drive engagement and performance.
  • Helped foster a positive, inclusive team culture and supported professional development within the fitness team.
  • Managed and supported the Group Exercise programme, maintaining quality and responding to member feedback.
  • Reviewed membership and joiner data to identify trends, support gym development, and generate PT leads.
  • Supported outreach and local marketing initiatives, including social media promotion, corporate engagement, and community events.

Personal Trainer

PureGym Norwich Castle Mall
Norwich
2022.04 - 2025.12
  • Delivered high-quality 1-to-1 and small group training, specialising in strength and weight loss.
  • Designed personalised training and basic nutrition plans aligned to individual goals.
  • Conducted fitness assessments and progress reviews, adapting programmes to maximise results.
  • Educated members on sustainable lifestyle habits to encourage long-term success.
  • Built strong client relationships, resulting in high retention and consistent positive feedback.

Fitness Coach

PureGym Norwich Castle Mall
Norwich
2022.04 - 2025.07
  • Maintained high standards on the gym floor, supporting members and promoting safe training practices.
  • Completed Safe & Legal audits, ensuring compliance with company and industry standards.
  • Delivered group exercise classes to a high standard, adapting sessions based on member feedback.
  • Responded confidently and professionally to first aid incidents and emergencies.

Warehouse Operative

DHL
Norwich, Norfolk
2019.01 - 2022.04
  • Handled and sorted high-value stock in a fast-paced warehouse environment.
  • Maintained accuracy, efficiency, and attention to detail under pressure.

Education

A-Levels - OCR Sport

Baysgarth School
Barton upon Humber, North Lincolnshire
2016.09 - 2018.06

A-Levels - Law

Baysgarth School
Barton upon Humber, North Lincolnshire
2016.09 - 2018.06

A-Levels - Engineering

Baysgarth School
Barton upon Humber, North Lincolnshire
2016.09 - 2018.06

GCSEs - Physical Education

Baysgarth School
Barton upon Humber, North Lincolnshire
2014.09 - 2016.06

GCSEs - Maths

Baysgarth School
Barton upon Humber, North Lincolnshire
2011.09 - 2016.06

GCSEs - English

Baysgarth School
Barton upon Humber, North Lincolnshire
2011.09 - 2016.06

GCSEs - Science

Baysgarth School
Barton upon Humber, North Lincolnshire
2011.09 - 2016.06

GCSEs - Applied Science

Baysgarth School
Barton upon Humber, North Lincolnshire
2011.09 - 2016.06

GCSEs - Geography

Baysgarth School
Barton upon Humber, North Lincolnshire
2011.09 - 2016.06

GCSEs - Art

Baysgarth School
Barton upon Humber, North Lincolnshire
2014.09 - 2016.06

Skills

  • Level 3 Diploma in Gym Instructing & Personal Training (Transcend)
  • Level 3 Emergency First Aid at Work (RQF)
  • Strong knowledge of Health & Safety, Safe & Legal and compliance standards
  • Supporting gym operations, cleanliness, standards and safety
  • Team recruitment, onboarding, coaching and development
  • Managing fitness teams and supporting PT performance
  • Member experience, engagement and retention
  • Data awareness: joiners, usage trends and gym performance
  • Group Exercise delivery (HIIT, Circuit, Cycle)
  • Strength training and weight-loss programme design
  • Confident communicator with strong conflict resolution skills
  • Calm, professional approach in fast-paced environments

References

References available upon request.

References

  • Luke, Copping, Gym Manager, luke.copping@puregym.com, Puregym Castle Mall
  • Ben, Warrant, Gym Manager, ben.warrent@puregym.com, Puregym Diss

Timeline

Assistant Gym Manager

PureGym Diss
2025.07 - 2025.12

Personal Trainer

PureGym Norwich Castle Mall
2022.04 - 2025.12

Fitness Coach

PureGym Norwich Castle Mall
2022.04 - 2025.07

Warehouse Operative

DHL
2019.01 - 2022.04

A-Levels - OCR Sport

Baysgarth School
2016.09 - 2018.06

A-Levels - Law

Baysgarth School
2016.09 - 2018.06

A-Levels - Engineering

Baysgarth School
2016.09 - 2018.06

GCSEs - Physical Education

Baysgarth School
2014.09 - 2016.06

GCSEs - Art

Baysgarth School
2014.09 - 2016.06

GCSEs - Maths

Baysgarth School
2011.09 - 2016.06

GCSEs - English

Baysgarth School
2011.09 - 2016.06

GCSEs - Science

Baysgarth School
2011.09 - 2016.06

GCSEs - Applied Science

Baysgarth School
2011.09 - 2016.06

GCSEs - Geography

Baysgarth School
2011.09 - 2016.06
Shane Davies