Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Shabnaz Begum

Mentoring Programme Manager
London

Summary

Programme Manager with over four years of experience in stakeholder engagement, communications, and programme delivery within higher education. Skilled in developing and implementing strategic initiatives that drive engagement, enhance brand visibility, and support organisational goals. Proven ability in campaign planning, content development, and performance analysis, delivering high-impact projects in collaboration with internal and external stakeholders.

Overview

7
7
years of professional experience
3
3
years of post-secondary education
5
5
Certifications

Work History

Mentoring Officer (Group Mentoring)

The University of Westminster
London
07.2022 - 10.2024
  • Implemented and delivered a new group mentoring programme, supporting over 1,000 mentees through structured sessions and professional development opportunities.
  • Developed and executed targeted marketing campaigns, securing 50+ mentor signups through strategic email marketing and social media outreach.
  • Managed email communications via Campaign Monitor, achieving an 80% open rate through effective content strategy and audience segmentation.
  • Led the planning and execution of in-person mentoring events, collaborating with internal and external stakeholders, including support for graduation ceremonies.
  • Designed and delivered training programmes for mentors and students, equipping them with essential skills and enhancing their professional growth.
  • Implemented process improvements, optimising workflows to reduce inefficiencies and enhance operational effectiveness.

Mentoring Assistant

The University of Westminster
London, England
09.2020 - 07.2022
  • Designed and produced digital content for social media platforms, including Instagram, LinkedIn, and Twitter, to promote mentoring services and increase engagement.
  • Developed marketing materials such as posters, flyers, and videos, enhancing visibility for the Future Ready Mentoring programme.
  • Analysed student data and created evaluation reports to optimise mentoring programmes and improve their effectiveness.
  • Supported the delivery of mentoring events, open days, and networking sessions, ensuring seamless coordination and successful execution.
  • Worked closely with internal departments and external speakers to coordinate event content, scheduling, and logistics.
  • Provided post-event reports and attendee feedback analysis, offering insights to improve future events.
  • Collaborated effectively with cross-functional teams, driving shared goals and timely delivery of initiatives.
  • Managed general inquiries and provided administrative support for key mentoring initiatives, ensuring smooth operations.

Freelance Website Developer

Multiple Clients
09.2019 - Current
  • Designed and launched user-friendly websites for local businesses, achieving top 10 Google rankings through SEO practices and boosting traffic by 40%.
  • Created custom e-commerce solutions, increasing online sales for clients by integrating subscriptions, checkout pages, and menus.
  • Liaised directly with clients to identify needs and deliver tailored website solutions using HTML, JavaScript, AJAX, and JSON.
  • Rebranded company logos and visuals, aligning them with target audiences to strengthen brand presence.
  • Implemented Google-based SEO and ad campaigns, ensuring effective budget management and improved search rankings.

Event Assistant

UK University & Apprenticeship Search Fair
London, England
02.2019 - 02.2019
  • Assisted with event setup, registration, and logistics, ensuring smooth execution and timely transitions.
  • Managed delegate flow and provided customer service to attendees, enhancing their event experience.
  • Liaised with exhibitors and stakeholders to coordinate event presentations, materials, and ensure alignment.
  • Ensured a safe environment at events by adhering to safety protocols and regulations.

Digital Content Assistant

The University of Westminster
London, England
06.2018 - 07.2018
  • Managed website migration and optimised content, increasing student traffic and enhancing online visibility.
  • Produced 20+ tailored web pages using HTML, improving SEO to boost search rankings and engagement.
  • Streamlined content management processes, implementing efficient workflows and organisational systems.
  • Assisted in the development of brand guidelines, ensuring consistency across all digital channels and platforms.
  • Increased audience engagement by creating compelling blog posts, articles, and social media updates.
  • Proofread and edited content to ensure consistent grammar, tone, style, and accuracy across all published materials.
  • Managed multiple projects simultaneously, meeting strict deadlines while maintaining attention to detail.

Education

Bachelor of Arts - Marketing Management

University of Westminster
London
09.2016 - 07.2019

Skills

  • Programme Management

  • Project Coordination

  • Event Coordination

  • Campaign Strategy Development

  • Stakeholder Engagement

  • Content Management Systems (CMS) Proficiency

  • Effective Communication

Certification

Google Universal Analytics Essential Training

Timeline

Equality Diversity and Inclusion

09-2024

Unconscious Bias

09-2024

Mentoring Officer (Group Mentoring)

The University of Westminster
07.2022 - 10.2024

Google Universal Analytics Essential Training

05-2021

Social Marketing Certification (Hootsuite)

05-2021

Mentoring Assistant

The University of Westminster
09.2020 - 07.2022

Freelance Website Developer

Multiple Clients
09.2019 - Current

The Institute of Digital and Direct Marketing

07-2019

Event Assistant

UK University & Apprenticeship Search Fair
02.2019 - 02.2019

Digital Content Assistant

The University of Westminster
06.2018 - 07.2018

Bachelor of Arts - Marketing Management

University of Westminster
09.2016 - 07.2019

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Shabnaz BegumMentoring Programme Manager