Serigne fallou Mbacke Gueye

• Prospected and developed new B2B clients including independent boutiques, department stores, and garden centres across the UK.
• Managed and grew a portfolio of 120+ retail accounts, achieving a 15% increase in turnover in one year.
• Negotiated contracts and commercial offers in collaboration with the Export Manager.
• Trained retail staff in-store to optimise merchandising and sales performance.
• Represented the company at trade fairs such as Spring Fair Birmingham and Top Drawer London, generating more than 50 qualified leads.
• Carried out competitive analysis to strengthen market positioning and support product launches.
• Reported weekly KPIs and market updates directly to HQ.

• Developed project schedules and major milestones.

• Monitored the quality of products and services in collaboration with the

project team

• Planned and managed resources to ensure compliance with contractual obligations

• Managed change requests and resolved technical issues while monitoring time and financial margins. Prepared technical and functional specifications

• Conducted needs assessments and analyzed customer requirements.
• identifying resource availability for activities (Cycle V, Agile).
• Organized and structured projects (project plans, CBS, WBS, tools, and resources), including the implementation of KPIs and quality standards

(BPF, HACCP, etc.)

• Drafted technical and functional specifications and optimized/verifying time and financial margins. Planned and coordinated project deliverables and schedules using MS project

• Conducted market analysis and competitive intelligence

• Supported product launches and commercial campaigns

• Collaborated with marketing & sales teams to grow client base