Selina Appiah
UNITED KINGDOM
Summary
Dynamic and customer-focused professional with a deep understanding of technology and industry trends, combined with expertise in driving sustainable sales impact through a partner-focused approach. Skilled in building relationships with complex partner organizations to deliver market-defining solutions and solve intricate challenges. Demonstrates strong sales management skills, a challenger mindset, and the ability to execute strategic partner business plans. Enthusiastic about supporting partners' commercial performance, skills development, and long-term growth.
Overview
2027
2027
years of professional experience
Work history
Customer service advisor
Konecta UK Limited
Canary Wharf
2026.02 - 2026.03
- Provided highly personalised customer support to 150 + clients per bi-weekly, consistently meeting customer satisfaction goal of 80%.
- Effectively handled customer complaints within 2-minute call time target.
- Reduced complaints by 60% by identifying and implementing new ways to improve customer experience.
- Handled high volume of 200 + client inbound calls per week, exceeding company target by 30%.
- Efficiently managed customer enquiries via multiple channels, including phone, email and social media channels with 75% first point of contact resolution.
- Successfully handled complex customer enquiries, such as illness and product quality, following structured scripts and criteria to achieve optimal resolution.
- Increased client retention rate by 68%, employing good listening and communication skills to build close and sustainable relationships with Customers
Retail Merchandiser
Tesco Stores Ltd
Stockton-on-Tees
2024.12 - 2025.01
- Leveraged deep understanding of technology to enhance partner sales and acceleration through advanced merchandising solutions
- Optimized partners' commercial performance by executing visual merchandising plans aligned with data-driven insights
- Advocated for team mobilization and capacity building to align with strategic sales and delivery objectives
- Maintained up-to-date knowledge of industry trends, informing future merchandising decisions.
- Fostered positive working environment amongst staff members which contributed towards high levels of productivity.
Customer Experience Associate
Hootananny Pub
London
2023.04 - 2024.09
- Maintained a customer-focused approach to enhance satisfaction and support sustainable impact for partners
- Proactively addressed complex issues using a challenger mindset, ensuring seamless operations
- Supported technology adoption in customer service tools to improve partner and team interactions
Customer Success Representative
Mint People
Scarborough
2024.07 - 2024.08
- Enhanced customer interaction strategies to meet sales objectives and promote market-defining solutions
- Supported team efforts in delivering exceptional customer experiences and solving complex issues
- Leveraged customer-first approach to drive partner performance and build long-term loyalty
Sales Service Specialist
Hap Solutions
Scarborough
2024.05 - 2024.08
- Leveraged technology to streamline customer interactions and foster improved engagement strategies
- Built connections between team efforts and customer satisfaction goals, driving sales impact
- Strengthened partner alignment by identifying areas for development and growth
Data Entry Executive
Regional Metropolitan Assembly
2019.10 - 2022.09
- Utilized a deep understanding of technology to enhance data management and support partner business planning
- Contributed to partner performance by ensuring accurate and timely information flow between executive teams and delivery partners
- Built collaborative advisor relationships to address capacity challenges and deliver solutions
- Managed large volumes of both structured and unstructured data using a combination of manual methods and automated tools.
- Enhanced customer satisfaction with quick resolution of data-related queries.
Client Service Manager (Tax Division)
National Revenue Authority
2017.08 - 2019.05
- Enhanced partner sales acceleration by integrating technology-driven solutions into customer service operations
- Delivered sustainable impact through financial transaction management and end-to-end solution support
- Developed empathetic client relationships, fostering trust and resolving challenges effectively
- Paid Voluntary Service
Public Relations Officer (Intern)
Regional Co-ordinating Council
- Supported the development and execution of technology-integrated promotional campaigns, enhancing partner outreach
- Acted as an advocate for team mobilization and capacity building during high-profile public relations projects
- Maintained a strong connection between sales, executive, and delivery teams through effective communication and reporting
- Intern
Education
Master of Science - Law and Policy
Teesside University
Middlesbrough 2023.01 - 1 2025
Bachelor of Arts - Communications Studies
University of Cape Coast
Ghana 2013.09 - 5 2017
Skills
- Sales reporting analysis
- Critical-thinking
- Project coordination
- Upselling techniques
- Stakeholder engagement
- Client Relationship Management
- Critical evaluation
- Technical report writing
- Data analysis interpretation
- Product placement techniques
- Strategic thinking
- Client relationship building
- Effective communication
- Strategic planning
- E-Commerce platform navigation
- Complaint resolution
- Data interpretation
- Data entry speed
- Account management
- Salesforce CRM
- LiveAgent
- Telephone etiquette
- Positive attitude
- Live chat handling
- Communication proficiency
- Customer relationship management software
Custom
Available upon request
References
References available upon request.
Work availability
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
morning
afternoon
evening
swipe to browse
Timeline
Customer service advisor
Konecta UK Limited
2026.02 - 2026.03
Retail Merchandiser
Tesco Stores Ltd
2024.12 - 2025.01
Customer Success Representative
Mint People
2024.07 - 2024.08
Sales Service Specialist
Hap Solutions
2024.05 - 2024.08
Customer Experience Associate
Hootananny Pub
2023.04 - 2024.09
Master of Science - Law and Policy
Teesside University
2023.01 - 1 2025
Data Entry Executive
Regional Metropolitan Assembly
2019.10 - 2022.09
Client Service Manager (Tax Division)
National Revenue Authority
2017.08 - 2019.05
Bachelor of Arts - Communications Studies
University of Cape Coast
2013.09 - 5 2017
Public Relations Officer (Intern)
Regional Co-ordinating Council