Ross Harris

• Lead strategic direction and commercial growth of a digital wellness technology company.
• Oversee product innovation, platform development, and customer experience strategy.
• Build and manage high-value partnerships across wellness, travel, and technology sectors.
• Drive organisational performance, culture, and operational excellence.
• Represent business to investors, strategic partners, and industry stakeholders.

• Built and scaled Sky's fitness proposition across TV and digital platforms, visible to 6m customers.
• Led development of Mvmnt, a standalone fitness product with full commercial ownership.
• Owned pricing strategy, business case development, and long-term commercial modelling.
• Designed and executed go-to-market strategy, driving adoption and revenue growth.
• Accountable for commercial performance, customer engagement, and product evolution.

• Led stabilisation and growth strategy for 2m Sky TV customers on SOIP platforms.
• Optimised Sky Stream customer performance, retention, and lifetime value.
• Identified commercial opportunities to strengthen customer stability and reduce churn.
• Delivered execution of 200% annual growth of Sky Live growth initiatives across the product portfolio.

• Owned a £60m+ annual revenue portfolio across Personal Training, swimming, nurseries, and cafés.
• Worked directly with regional and club leaders across 114 gyms to improve operational performance.
• Delivered detailed forecasting, commercial analysis, and tactical revenue optimisation.
• Rebuilt lead-generation processes to significantly improve conversion and revenue flow.
• Partnered with operational leaders to enhance member experience and service profitability.

• Management of all fitness capex spend, gym design on concept innovation.

• Utilised proven negotiation techniques to close & deliver complex contracts.

Travel and attendance to international industry supplier events.

• Conducted tender processes and sourced suppliers to effectively meet business targets.

• Created annual project plans, defining scope and forecasting revenue to continuously evaluate feasibility.

• Researched and maintained awareness of competitor strategy and market focus to gain business advantage.

• Consistently achieved monthly sales targets through outstanding client development and retention.

• Worked with cross-functional teams to influence and create relevant customer and market propositions.

• Monitored sales growth versus budget expectations and implemented strategy to reflect the changing landscape.

• Analysed sales reports to determine areas for cost reductions &

needs and fulfill organizational strategy

• Developed and launched digital fitness solution for Nuffield Health- NH24/7.

• Built strong relationships with suppliers to optimise performance and

guarantee contract deliverables.

• Researched market trends and best practices and adapted procurement

marketing strategies and business plans.

• Offered commercial advice and support to internal stakeholders, enhancing

• Designed and implemented the national operating model for all fitness staff across the estate.
• Transitioned 960 Personal Trainers onto a new contract with a 96% retention rate.
• Achieved over 300% growth in PT revenue within 24 months.
• Built national training, development, and performance frameworks for fitness teams.
• Worked closely with regional fitness managers and club GMs to elevate standards and consistency.

• Progressed through club-level and regional fitness leadership roles.
• Developed deep operational understanding of gym floor management, member experience, and team performance.
• Built a reputation for high-impact leadership, operational discipline, and commercial delivery.