Simon G Booth
Preston,Lancashire
Summary
A dynamic leader with a hands-on, engaging leadership style, renowned for driving business transformation and restructuring across diverse sectors. Expertise in sales growth strategies, negotiation, and commercial strategy underpins a strategic visioning approach that fosters team development and cultural improvement. Committed to high-integrity communication and leadership excellence, with a proven track record in board leadership and decision-making prowess. Adept at business development, regulatory compliance, and business process improvement, ensuring ethical responsibility in all endeavours. Career goals include leveraging cross-sector adaptability to enhance organisational success through data-driven decision making.
Overview
31
31
years of professional experience
Work history
Chief Executive Officer
All In Maintenance Ltd
01.2024 - 12.2025
- Appointed initially as a Non-Executive Director before rapidly progressing to CEO to lead a complete organisational transformation. Rebuilt strategy, structure, culture and commercial focus from the ground up.
- Increased turnover from £3M to £4.6M through pricing improvements and disciplined commercial management.
- Won more new clients in 22 months than the company had in the previous 12 years.
- Introduced essential price increases that restored margin without harming customer relationships.
- Implemented a structured staff bonus scheme to improve engagement and accountability.
- Delivered a fully costed 18% salary uplift across the organisation.
- Challenged shareholders to adopt a governance-led, strategic approach to decision making.
- Transformed the business culture, outlook and operational discipline from a standing start.
Founder / Director
Astute Motoring Group
Preston, LAN
01.2012 - 01.2024
- Founded and operated multi-division automotive business built on honesty, transparency and long-term client relationships.
- Built loyal customer base through ethical and open advice.
- Developed additional services including valeting, funding and fleet management.
- Managed £3.2M turnover with two assistants
- Largest Fleet Client operated 18000 vehicles
- Exited post-Covid due to market conditions and sustainability constraints.
General Manager
UK Carline
Preston, LAN
01.2000 - 01.2010
- Joined small brokerage with turnover around £1M and contributed to scaling the organisation to more than £45M while growing the team to 35 staff.
- Started in sales promoted to General Manager/Sales Manager
- Implemented industry leading web platform
- Created and developed UK first Auto carbon offset program
North West Area Manager
Forthright Finance
01.1998 - 01.2000
- Supported dealerships across the region with motor finance solutions and played a key role in launching a motorcycle finance division still active today.
- regular overachiever of £5 million PA target
Car Leasing Sales Consultant
AMA Group
01.1995 - 01.1998
- Provided corporate clients with leasing solutions while gaining valuable operational insight working alongside owners.
- responsible for sponsoring Lancashire Cricket Club
Education
LEAD Programme -
Lancaster University
Skills
- Hands-on, engaging leadership style
- Business transformation and restructuring
- Sales, negotiation and commercial strategy
- Data-driven decision making
- Team development and cultural improvement
- Cross-sector adaptability
- High-integrity communication and leadership
- Diplomatic negotiation
- Sales growth strategies
- Ethical responsibility
- Leadership excellence
- Strategic visioning
- Board leadership
- Decision-Making prowess
- Business development
- Regulatory compliance
- Business process improvement
Interests & Activities
Active lifestyle managing property and animals, Golf and fishing, Cooking and wine
Accomplishments
2025 CEO of the year (Property Maintenance) CEO Monthly
Timeline
Chief Executive Officer
All In Maintenance Ltd
01.2024 - 12.2025
Founder / Director
Astute Motoring Group
01.2012 - 01.2024
General Manager
UK Carline
01.2000 - 01.2010
North West Area Manager
Forthright Finance
01.1998 - 01.2000
Car Leasing Sales Consultant
AMA Group
01.1995 - 01.1998
LEAD Programme -
Lancaster University