Summary
Overview
Work history
Education
Skills
Accomplishments
Certification
Timeline
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Richard Dyson

London,UK

Summary

I'm a results-driven sales professional with a strong background in technology solutions and new business development. Skilled in identifying growth opportunities and building lasting client relationships. I thrive on responsibility and am always eager to take on new challenges that push me to grow, innovate, and deliver even greater results in competitive markets.

Overview

9
9
years of professional experience
1
1
Certification

Work history

Sales Development Representative

Shopify
London, UK
2024.08 - 2026.01
  • Generated new business revenue within the EMEA North Mid-Market team for Shopify Plus across the UK, Sweden, Denmark & The Netherlands.
  • Created Sales Opportunities from outbound prospecting efforts.
  • Collaborated with AEs to strategise a book of business each quarter.
  • Booked meetings through detailed qualification calls and exceeded KPI expectations through outbound strategies and utilising tech partners within the e-commerce space.
  • Coordinated secondary calls with AEs, organising and outlining subsequent steps while ensuring accurate data management within the CRM.
  • Identified and qualified new leads through multi-channel outreach, leveraging AI and building robust pipeline.
  • Sourced, negotaited and co-signed one of Sunday Times Top 10 Fastest Growing Businesses in the UK 2025 through outbound.
  • Spearheaded initiative with Shopify tech partner, collaborating to enhance revenue through strategic partner leverage. Strong ROI.
  • Consistently assisted management with onboarding and training, providing feedback to management and wider team.

Enterprise Sales Development Representative

Brandwatch
London, UK
2023.07 - 2024.08
  • Helped enterprise and commercial level businesses with their
    social media and consumer insight objectives.
  • Collaborated with Account Executives across Enterprise & Mid-Market segments, driving new business revenue.
  • Mastered various sales methodologies, enhancing effectiveness in prospecting and in depth discovery and qualification.
  • Implemented advanced CRM and outbounding techniques for comprehensive client outreach and interaction enhancement.
  • Promoted to Enterprise from Commercial within a 2 months due to showcasing exceptional; pipeline organisation, creative outreach and market intuition.
  • Trusted to represent the company at multiple marketing events, utilising the time to drive new business interest and book meetings.

Senior Sales Development Representative

Adobe
Madrid, Spain
2022.05 - 2023.05
  • Engaged & outbounded Enterprise level businesses alongside an Account Executive to drive new business for Adobe.
  • Represented the Adobe Experience Cloud with particular focus
    towards Adobe Commerce Cloud the UK B2B/D2C market.
  • Exercised high organisational & time management skills through consistently hitting KPI expectations of 80 calls a day in-between managing current pipeline, prospecting, leading & observing AE calls, CRM admin & organising next steps.

Senior Team Manager

Number 16 School
Madrid, Spain
2018.09 - 2022.04

Senior Team Manager - Nov 2020 - Apr 2022

  • Co-led onboarding process for the Online Academy.
  • Conducted/planned teacher training and observed teacher performance.
  • Programmed classes, tracked student progress and organised meetings with students.
  • Worked alongside sales and admin team to ensure student success and satisfaction.

In-Company Team Leader - Sep 2019 - Nov 2020

  • Met with companies to advertise and demonstrate the company methodology.
  • Organised classes and oversaw student progress.
  • Observed classes to ensure a high standard of teaching within the company.

English Language Teacher - Sep 2018 - Sep 2019

  • Taught general and business English to all levels (A1-C2).

Premises Manager

St Mary's & All Saints CE Primary School
London, UK
2017.06 - 2018.07
  • Monitored safety protocols within school premises.
  • Assisted in maintaining conditions of interior and exterior facilities.
  • Ensured safe usage of resources throughout building.
  • Coordinated with contractors for on-site operations.
  • Responded to health and maintenance issues as needed.

Education

Bachelor of Arts - Bachelor of Arts - BA, Criminology and Psychology

Leeds Beckett University
/2013 - /2018

Skills

  • Digital marketing tools proficiency
  • E-Commerce platform experience
  • Knowledge of sales methodologies
  • Performance metrics tracking
  • Value proposition development
  • Sales software mastery
  • Business development
  • Client communication
  • Lead generation

Accomplishments

  • FY2024 Q3: 145%
  • FY2025 Q3: 125% (Most meetings booked in EMEA North)
  • FY2024 Q2: 120% (Most successful outbound meeting tally of the year)
  • FY2023 Q1: 160%
  • FY2022 Q4: 175% (SDR of the Q)
  • FY2022 Q3: 130%

Certification

6sense Next-Gen Sales

CELTA

International House Language Services Group

Timeline

Sales Development Representative

Shopify
2024.08 - 2026.01

Enterprise Sales Development Representative

Brandwatch
2023.07 - 2024.08

Senior Sales Development Representative

Adobe
2022.05 - 2023.05

Senior Team Manager

Number 16 School
2018.09 - 2022.04

Premises Manager

St Mary's & All Saints CE Primary School
2017.06 - 2018.07

Bachelor of Arts - Bachelor of Arts - BA, Criminology and Psychology

Leeds Beckett University
/2013 - /2018
Richard Dyson