Randolph Bazaz
South Normanton,Derbyshire
Summary
After studying Graphic Design most recently at University, I spent a short amount of time in London at design placements with Agencies. Upon returning home I applied for a job vacancy at Nike as a part time sales associate and with my design background and interest in fashion, trained as a Visual Merchandising Athlete. I fell in love with the store and the culture of Nike, quickly working up to full time and exploring various departments. After specialising in VM for a number of years I took on a new challenge and opportunity in my development by becoming shop floor Lead. This focused on my wider skills in managing the team during trade. I quickly returned to Apparel and merchandising but as a Coach, getting back to what I enjoyed and began learning to run an entire department in store and applying my critical thinking to product sales and numbers. Soon this became Commercial Coach and I was tasked with managing all product categories. This was my greatest point of personal development, learning to train and up skill a large team in order to delegate all the challenges I faced in a growing store. After being very operationally focused product wise for a number of years, I swapped with the Service and Training Coach in order to further expand my skill set and challenge my development further. Once again looking at the service culture and behaviours of the team and bringing them in line with Nike's service ethos and KPI goals. This has been a challenging journey, but one that has rounded me out in my leadership skills. It has also offered me opportunities with the Training Captains in regards to training and onboarding outside of store which I have thoroughly enjoyed and found a passion for.
Outside of work I still enjoy visual design, illustration clothing and film. I also like to keep active as a regular gym goer, runner and indoor climber.
Overview
8
8
years of professional experience
Work history
Service and Training Coach (Floor Manager)
Nike
Mansfield, Nottinghamshire
2021.06 - Current
- Leading the team on the shop floor in delivering Nike's consumer experience journey. Driving consumer engagement during trade and ensuring all key KPI targets are met. An ambassador of all SFL 2.6 tools and its use by leadership during trading hours to bring to life Nike's service culture.
- Organising, managing and execution of monthly Athlete 'Shop Floor Observations' with the stores Lead team, as well as Athlete check ins and well-being connects.
- Weekly tracking and monitoring of Athlete's individual KPI performance in order to identify opportunities and trends for ongoing training and performance management.
- Coaching, training and development of Athletes and Leads in line with Nike's culture of internal talent development. Utilising all training and performance management tools. Delivering Athlete mid and end of year CFE's.
- Supporting the Service Lead and IST in the planning and delivering of Store Game Times as well as the engagement and completion of Track by Athletes.
- Onboarding new Athletes across stores, both offsite and through online RSG's. As well as conducting and organising Athlete Probationary Reviews.
Commercial Coach (Department Manager)
Nike
Mansfield, Nottinghamshire
2018.11 - 2021.06
- Leading the commercial team across all product categories in store, in order to make sure the continuous product journey from the stock room to the shop floor is met and performed to Nike's visual presentation standards.
- Ensuring the smooth process of all inventories and the rotation of product to ensure the sales floor is always full, presentable and achieve Nike's brand standards.
- Coaching and developing departments leads and athletes to create a large independent commercial team in order to oversee all individual departments. Distributing and managing the many responsibilities associated in order to meet the high operational demands and sell through of the store.
- Planning and launching monthly initiatives and product campaigns as well as weekly promotional activity and monthly mark downs.
- Using reporting tools from S&I to Answers and SPR to identify the individual selling performance of all categories and certain products, in order to make the best commercial decisions to maximise all opportunity whilst maintaining margin.
- Writing store schedules and floor plans.
Apparel Coach (Department Manager)
Nike
Mansfield, Nottinghamshire
2018.10 - 2019.11
- Working with the Apparel Lead to ensure the continuous product journey from the stock room to the shop floor of BSSA and Apparel is met and performed to Nike's visual presentation standards.
- Ensuring the smooth process of queued lines and the rotation of product to ensure the sales floor is always full, presentable and achieve Nike's brand standards.
- Planning and launching monthly initiatives and product campaigns as well as weekly promotional activity and monthly mark downs. Uploading photo feedback regularly and executing any identified opportunities to ensure the store meets the most recent VM standards.
- Using reporting tools and S&I to identify the selling performance of each individual category as a whole as well as product best sellers and non movers in order to plan the next week of moves.
Shop Floor Lead (Supervisor)
Nike
Mansfield, Nottinghamshire
2017.11 - 2018.10
- Managing the sales floor and all Athletes in the service of consumers and the driving of daily KPI's in line with Nike's service ethos.
- Utilised exceptional customer service skills, sales techniques, and product knowledge bring to life SYPB and Nike's Service Ethos with the Athlete team.
- Rolled out and implemented at a store level Nike's ‘SFL 2.0' and the Team Captain role on the shop floor. Ensuring the wider leadership team were all trained and signed off on this.
- Oversaw and led the process of monthly Athlete shop floor observations by leadership in order to aid in staff coaching and development. As well as supporting leadership in Athlete CFE conversations.
- Lead the recruitment of new Athletes, from filtering CVs to running group assessment evenings and individual interviews.
- Held key holder responsibilities, opening and closing the store at an operational level, cashing up the tills and filling out end of day store performance reports.
Athlete (Sales Associate)
Nike
Mansfield, Nottinghamshire
2015.11 - 2017.11
- Utilised exceptional consumer service and product knowledge to serve and deliver a premium brand experience to our consumers on the sales floor. Making sure to meet associated KPIs and sales target set by leadership.
- Assisted leadership in the hiring and training of new employees.
- Supporting various store departments from sales floor to the stockroom and learning all associated responsibilities.
- Specialised as a Visual Merchandising Athlete, helping to merchandise and rotate new product on the floor each morning from the stock room and delivery. Helped plan and execute monthly initiative launches.
Education
BA (Hons) - Graphic Design
Nottingham Trent University
Nottingham 2011/2011 - 2014/2014
LLB (Hons) - Law and Criminology
Nottingham Trent University
Nottingham 2007 - 2010
Skills
- Leadership - My current role in particular has equipped me most in direct management of a large team through numerous peaks and troughs of trade My role revolves around the service behaviours and directing the teams performance on a daily basis as well as making sure the day to day operational demands of the store are also met
- Communication - With one joint purpose and goal to bring Nike's culture to life, this is critical to ensure the success of our individual departments and the store as a whole Being curious and understanding the demands on others and being able to communicate clearly between us regardless of position in order to operate at our best, has always been key learning
- Teamwork - Understanding the wider operational demands of the store and all the departments and how they feed into us performing at our best I always ensure to collaborate and support my fellow teammates and leadership, as the whole is only a sum of its parts
- Coaching and Training - From Athlete to Coach I have had an opportunity to recruit and train new hires, some of which have followed the same career development journey I have within Nike Being able to support those I work with in order to use my experience and help them grow within Nike and in turn to support me in my various roles, has always been a key aspect of my last coaching positions
- Delegation - The demands of being a larger store with year on year increases in traffic and sales quickly required delegation and oversight of key tasks in order to get them done I learnt this particularly with the introduction of the commercial role and its upscale in operational demands and responsibilities
- Critical Thinking - Due to experience and having worked all departments in some capacity I fully understand the requirements and demands of each, leading to a balanced approach in my leadership and decision making in order to ensure everyone can operate fully and everything gets done especially during challenging periods
- Presentation Skills - Athlete and leadership training opportunities have seen me develop these from store Game Times to external store Onboardings and RSGs in partnership with the Training Captains
Timeline
Service and Training Coach (Floor Manager)
Nike
2021.06 - Current
Commercial Coach (Department Manager)
Nike
2018.11 - 2021.06
Apparel Coach (Department Manager)
Nike
2018.10 - 2019.11
Shop Floor Lead (Supervisor)
Nike
2017.11 - 2018.10
Athlete (Sales Associate)
Nike
2015.11 - 2017.11
BA (Hons) - Graphic Design
Nottingham Trent University
2011/2011 - 2014/2014
LLB (Hons) - Law and Criminology
Nottingham Trent University
2007 - 2010