Nuo Li

WGSN is a global leader in trend forecasting, WGSN provides strategic insights to thousands of businesses, helping them lead in competitive markets.

Trend Analysis : Based on global trend forecasts, conducted comprehensive analysis and research on fashion industry trends by integrating consumer research and information on lifestyles and interior design.

Thematic Research : Combining Chinese market consumer habits from a designer's perspective, extracted elements relevant to today's market for hot topic and case analysis, and provided high-quality information and reference cases from inspiration to design development stages.

Key Item Analysis for Online Retail in the Chinese Market : Extracted and analyzed products from online retail brands in China, Japan, and Korea, predicting core styles, fashion items, and image pieces that will trend in the Chinese market a year in advance.

AMI Paris is a renowned French luxury fashion company with over 300 boutiques worldwide and annual sales nearing one billion euros.

Brand Tone and Target Audience Research : Studied brand KPIs, brand image, and competitor comparisons. Based on results from the data bank and strategic center, verified through quantitative research to clarify categories and brand target consumers.

Daily Sales Data Monitoring : Monitored market performance of our products and competitors, along with key SKUs, across online and offline channels. Responsible for tracking and managing product inventory, ensuring timely restocking and optimal inventory levels. Analyzed sales data to adjust product lines, enhancing sales efficiency and profitability.

Sales Data Monitoring and Analysis : Provided monthly analysis reports based on Nielsen retail research, focusing on identifying reasons for weak sales areas, adeptly using qualitative and quantitative research methods, pricing models, sensory testing models, and social listening.

Led brand research projects from survey design to data analysis and report generation.

Assisted in branding campaigns, establishing brand image from scratch and delivering comprehensive brand books and video campaigns.

Analyzed and tracked market trends, working closely with marketing and sales to devise effective strategies.