Noor Fatima
London,United Kingdom
Summary
I'm a highly motivated MSc Marketing student at LSE, holding a Summa Cum Laude Honours in BSc Economics. My strong foundation in digital marketing is highlighted by my role as a Digital Marketing Executive, where I excelled in strategic planning, social media engagement and paid media campaigns. My ability to effectively bridge communication between students and departments, combined with my innovative approach to marketing strategies, showcases my capacity to enhance engagement and drive results efficiently.
Overview
8
8
years of professional experience
Work History
DoM Student Ambassador
The London School of Economics & Political Science
London
10.2023 - Current
- Participated in brainstorming meetings, contributing innovative ideas for upcoming marketing initiatives.
- Assisted in editing and writing content for blogs.
- Replied to emails and messages on social media platforms from prospective students.
- Monitored social media trends and suggested ways to leverage them.
- Participated in student led panels to provide insights to 100+ prospective students.
Student-Staff Liaison Committe Representative
The London School of Economics & Political Science
London
10.2023 - Current
- Listened to academic, emotional and social concerns of students.
- Regularly attended meetings with marketing department to communicate student concerns effectively.
- Collected feedback from the department and communicated it to students.
- Assisted the department in organizing social events for 60+ marketing students.
Digital Marketing Executive
Nishat Chunian Group (The Linen Company)
Lahore, Pakistan
09.2022 - 02.2023
- Responsible for designing & maintaining Facebook ad campaigns for UAE & Pakistan
- Proposed creative digital marketing approaches and concepts to maximize engagement
- Ran digital social media campaign with 5% conversion ratio - higher than previous benchmarks
- Drafted 6 months social media calendar and digital marketing plan, with budget allocations.
- Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI.
- Conducted regular market assessments to stay current on trends and maintain readiness for changes.
Activities Coordinator
Women Empowerment Society (FCCU)
Lahore
01.2020 - 01.2021
- Managed and organized informative sessions & talks on women empowerment
- Hosted panel discussions; invited female CEOs and influencers to address 100+ student audience
- Hosted Pink Ribbon Event for Breast Cancer Awareness; distributed pamphlets for awareness
- Led a student body of 47 club members; handled social media to engage out-of-college students.
Social Media Manager
Siyaah Qalam Akhbar (FCCU)
Lahore
01.2020 - 05.2020
- Handled Instagram & Facebook accounts for a student-led college newspaper
- Ensured use of ethical social media news reporting practice; kept strong check on credibility of news
- Increased engagement and created active hashtags for wider reach and impressions
- Led a team of 3 students as part of the creative strategy and content creation.
Assistant Director Photography
Women Empowerment Society (FCCU)
Lahore
01.2019 - 01.2020
- Documented and covered all major events at FCCU
- Handled media, logistics and management of different event organized by other student clubs.
Volunteer
Shaukat Khanum Memorial Cancer Hospital
Lahore
07.2016 - 08.2016
- Volunteered in the Legal Department
- Handled data entry and maintained record of different cancer cases in excel; introduced shared excel.
Education
Master of Science - Marketing
The London School of Economics And Political Science
London 09/2023 -
Bachelors of Science in Economics -
Forman Christian College University (FCCU)
Lahore08.2022
O/A Level - Cambridge Qualification (GCSE) -
Lahore Grammar School
08.2018
Skills
- Languages: Native Urdu Speaker; Fluent in English; Conversational proficiency in Punjabi, A1 Proficiency Diploma in Spanish
- Interests: Photography, Reading, Traveling, Music & Art
- Skills: Microsoft Excel, Microsoft PowerPoint, STATA, Canva, Communication, Digital Marketing, RStudio, Social media marketing, Collaboration
Timeline
DoM Student Ambassador
The London School of Economics & Political Science
10.2023 - Current
Student-Staff Liaison Committe Representative
The London School of Economics & Political Science
10.2023 - Current
Digital Marketing Executive
Nishat Chunian Group (The Linen Company)
09.2022 - 02.2023
Activities Coordinator
Women Empowerment Society (FCCU)
01.2020 - 01.2021
Social Media Manager
Siyaah Qalam Akhbar (FCCU)
01.2020 - 05.2020
Assistant Director Photography
Women Empowerment Society (FCCU)
01.2019 - 01.2020
Volunteer
Shaukat Khanum Memorial Cancer Hospital
07.2016 - 08.2016
Master of Science - Marketing
The London School of Economics And Political Science
09/2023 -
Bachelors of Science in Economics -
Forman Christian College University (FCCU)
O/A Level - Cambridge Qualification (GCSE) -
Lahore Grammar School
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