Nataliia Bondarenko
Birmingham
Summary
A Sales and Marketing professional always open to new challenges, with over 15 years’ experience in growing multi-national companies gained within the IT, Banking, Entertainment, Transport, and Construction sectors. A dynamic, sociable, and hardworking individual with many excellent business, management, people, sales and marketing skills. Having built 4 effective sales teams with an outstanding reputation and track record of achieving and exceeding sales business targets.
Overview
8
8
years of professional experience
11
11
years of post-secondary education
Work History
Events Coordinator
Flannery Plant Hire
Birmingham
2022.06 - Current
- Work in close cooperation with Marketing Manager and team, supporting marketing department
- Supporting internal and external events
- Demonstrating and operating delivery of Plant Simulators to Clients
- Plan, coordinate, and execute events
- Manage and update events calendar and drive internal and external communications needed to organise each event
- Manage all hospitality requirements ensuring clients continue to receive world-class level of service and professionalism
- Photography/videography to maintain relevant, up-to-date stock of images/videos
- Identify, order and track event inventory including collateral, giveaways, etc
- Travel frequently – up to 40% of time spent traveling
- Assisting with social media content and scheduling related to upcoming and attended events.
Sales & Commercial Director
Local Express
Kyiv
2021.01 - 2022.06
- Ukrainian representative for American IT company 'LocallExpress' (similar to Deliveroo) supported various restaurants in IT platforms to support food deliveries: Management of sales department (sales pitches, CRM, auditing sales calls, developing plans and motivation policies for employees)
- Development of sales plan and channels, lead generation, and pipeline
- Search, recruitment and training of personnel
- Client management, cold calling, and meetings with major potential clients
- Auditing calls from sales managers
- Achievements: Recruited 24 employees and formed sales, customer support and technical departments
- Implemented Customer Relationship Management, systematise and automated sales, generated sales instructions - sales pitches, working with complaints
- Conducted 8 training 'Sales Techniques' for staff
- Securing 134 clients within 1 year, exceeding annual sales plan by 117%.
Head of Sales Department
TOV Infrared
Kyiv
2018.06 - 2021.01
- Head of Sales Department for Civil Engineering and Building Company
- Built sales team from scratch
- Attracted partners in contracts, long-term rental of road equipment
- Marketing - contextual advertising, SEO, SMM
- Search, selection and training of personnel
- Achievements: Built Sales Department of 5 employees (road equipment rental service)
- Signed contracts with Altkom Construction Company for long-term lease for equipment
- Recruited more than 60 employees, 20 office based employees and 40 Plant and general operatives
- Developed and launched new website, developed catalogue of company's road equipment.
Deputy Director of the Sales and Marketing Department
Dream Island Park
Kyiv
2016.04 - 2018.05
- Built sales team from scratch
- Systematised sales and implemented Customer Relationship Management
- Attracted and retained corporate clients
- Internet marketing, mass marketing, social media management
- Promotions (development, implementation, performance analysis)
- Analytics and reporting of profitability
- Implementation of SKIPTS in sales
- Achievements: Increased income in 2017 by 30% compared to 2016 by building sales department from scratch and introducing new system of sales and staff motivation
- Expanded base of corporate clients by 40%
- Increased overall income of trampoline park 'Dream Land' in 2017-2018 by 35% compared to 2016.
Education
Business Management - Business
Arden University
Coventry /2023 -
Foundation year - Business Management - Marketing And Sales
QA, University of Roehampton
2022.01 -
Atestat pro povnu zahalnu serednyu osvitu (Certificate of complete secondary education) - Economics
Gymnasium Troyeschyna (Secondary School)
Kyiv, Ukraine 1988.09 - 1999.06
Skills
- Marketing & Sales
- IT Skills
- Customer relationship management
- Competitive and trend analysis
- Demand generation marketing
- Brand-building strategies
- Social Media Marketing
- Market and competitive analysis
- New account development
- Superb time management
- Excellent communication skills
- Sales pipeline management
- Negotiation
- Managing people
Affiliations
- Psychology
- Travel
- Cinema
- Fitness
Languages
Ukrainian
Native
English
Advanced
Russian
Native
Career Objective
With a proven track record as a Sales and Marketing Director in Ukraine, coupled with approximately two years work experience in England within a marketing team, I am eager to continue developing my skills and contributing to the growth and success of a forward-thinking company. I am committed to starting from the ground level, beginning as a Marketing or Sales Manager, and progressively advancing as I leverage my expertise in various marketing domains, including including Social Media Marketing (SMM), targeted marketing, and content marketing, marketing strategy and client relationship management.
Training and Courses
- Sales Techniques
- Leadership
- Personnel Management
References
References can be provided upon request
Timeline
Events Coordinator
Flannery Plant Hire
2022.06 - Current
Foundation year - Business Management - Marketing And Sales
QA, University of Roehampton
2022.01 -
Sales & Commercial Director
Local Express
2021.01 - 2022.06
Head of Sales Department
TOV Infrared
2018.06 - 2021.01
Deputy Director of the Sales and Marketing Department
Dream Island Park
2016.04 - 2018.05
Atestat pro povnu zahalnu serednyu osvitu (Certificate of complete secondary education) - Economics
Gymnasium Troyeschyna (Secondary School)
1988.09 - 1999.06
Business Management - Business
Arden University
/2023 -
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