Maxine Alleyne Pacheco
London
Summary
Digital Marketer with more than two (2+) years of experience, skilled in creating marketing collateral and high-performance copy for blogs, webpages, PR and social media. With over six (6+) years of experience in Copywriting and Photography, and proficient in competitor research, team leadership and strategy development.
Overview
5
5
years of professional experience
Work History
Digital Marketing Executive
Crowcreation Ltd. (Main)
09.2022 - Current
- Integrating systems like JotForm and Zapier into HubSpot CRM to centralise customer information for data automation across multiple platforms
- Leading copywriting for 150+ blog posts and 30+ landing pages for three clients, and responsible for social media management to reach a wider target audience
- Coordinating with design, website and app development and production teams as a project manager, to delivery timely support to planned campaigns
- Assisted in migration, and personally redesigned the website for the leading global association of serviced apartments.
Digital Marketing Assistant
Executive Roomspace Ltd. (Client)
02.2022 - Current
- Using Adobe Creative Cloud, Canva, ResHarmonics, WordPress and more, to make minor adaptations to digital and print content for clients as required
- Developed and implemented email marketing campaigns that has generated an average 25% open rate and 6% CTR between March 2023 - March 2024
- Led award submissions for two main clients who have since been shortlisted, with entries on the annual awards for the leading industry association, which oversees all serviced accommodation providers around the world
- Creating brand management documents, including brand voice and photography guidelines, improving efficiency and timeliness in property regulations and marketing strategy.
Content Writer
CUB Magazine (Student Magazine)
09.2019 - 04.2021
- Content writer responsible for blog posts covering topics such as self-portraiture, protest photography (with brief critiques on prominent UK photographers), copywriting techniques and more, published both digitally and in print
- Collaborated with other writers brainstorming content ideas, creating article outlines, and providing proofreading and photography support as needed.
Education
Media and Communications (MA) -
Kingston University
10.2021
Comparative Literature (BA) -
Queen Mary, University of London
04.2020
A Levels -
Thomas More, Catholic School (Sixth Form)
06.2017
GCSE -
Thomas More, Catholic School (High School)
06.2015
Skills
- Copywriting
- CRM
- Leadership
- Social Media
- Content Strategy
- Spanish (LATAM)
- Project Management
- Website Development
- More
Languages
English (GB)
Spanish (LATAM)
Please note...
More information about the last 10 years of work experience and references available upon request.
Timeline
Digital Marketing Executive
Crowcreation Ltd. (Main)
09.2022 - Current
Digital Marketing Assistant
Executive Roomspace Ltd. (Client)
02.2022 - Current
Content Writer
CUB Magazine (Student Magazine)
09.2019 - 04.2021
Media and Communications (MA) -
Kingston University
Comparative Literature (BA) -
Queen Mary, University of London
A Levels -
Thomas More, Catholic School (Sixth Form)
GCSE -
Thomas More, Catholic School (High School)