Mary Tsiara

• Performed detailed market and competitor analyses to inform digital marketing strategy.
• Collaborated with design team to develop innovative graphics and video content for website and social platforms.
• Improved email marketing campaigns by enhancing deliverability for increased engagement.
• Launched digital awareness campaign to increase follower count.
• Managed four+ social media accounts, including Facebook, Instagram, Twitter, and TikTok.
• Enhanced lead generation strategy across Facebook and LinkedIn with targeted research and paid ads.
• Grew audience and promoted brand awareness among target customers on four social media platforms.
• Planned and scheduled niche-specific social media content, achieving 3.2% engagement rate on top posts.
• Maintained consistent brand voice and style across content.
• Suggested and implemented new promotions and strategies to increase brand awareness.
• Brainstormed to generate original online campaign ideas, innovative social engagement strategies and compelling digital content.

• Developed strategy for social media marketing with cohesive messaging across multiple platforms.
• Increased organic social media output from 1 post per week to 5 posts per week, resulting in 23% increase in reach per post after increasing posting frequency and implementing more engaging content strategy.
• Achieved 11.13% increase in followers between February and June (LinkedIn).
• Implemented strategic email marketing initiatives that resulted in 2.5% increase in open rates (from 3.4% to 5.9%)
• Adapted tone and style to suit different target audiences and market segments.
• Leveraged market and competitor data to identify market opportunities and gaps.
• Reviewed and updated existing copy to align with evolving brand standards and guidelines.
• Communicated concepts in clear, concise language to maximise readability and understanding.
• Wrote SEO-friendly copy to enhance online visibility and search engine rankings.
• Conducted A/B testing on copy variations to optimise messaging effectiveness.
• Drafted product descriptions and blogs for clients.
• Developed marketing plans to support department strategies.
• Networked with local media and PR professionals to build campaign reach.
• Conducted research on assigned topics, generating comprehensive, factual content.
• Worked with Subject Matter Experts (SMEs) to author case studies content including agriculture, retail, and manufacturing sector.
• Expertly adapted business energy content to target different audiences including SME's, large, and EII.
• Sought Energy Pricing Specialists' feedback and collaboration opportunities to elevate quality of technical content on Standing Charges and Demand-Side-Response.
• Conducted client interviews and accurately recorded responses to support case study research.
• Employee Wellbeing Ambassador
• Developed and executed successful social media campaigns to increase recruitment and retention.
• Implemented wellbeing initiative to help boost employee satisfaction.
• Launched employee wellbeing campaign to help raise awareness of internal services.
• Event Assistant
• Managed guest lists, RSVPs and registrations to maintain smooth flow of events.
• Generated interest and engagement surrounding events by promoting on social media.
• Researched venues for large- and small-scale events, working within client space and budget requirements.

Fiction Writer

• Managed over 10+ projects per week
• Applied excellent time-management skills to produce high-quality writing for multiple projects simultaneously.
• Conducted in-depth research into diverse topics to create richly-detailed, factual works.
• Produced high-quality and consistent work with minimal mistakes to reduce editing time.
• Composed pieces using appropriate voice tones and word choice.
• Followed guidelines set by CMOS for consistency.
• Marketed services through social media platforms and advertising services.

Content Editor

• Helped writing team to refine content and embody brand voice.
• Briefed writers on scope of writing projects, giving appropriate contextual information to boost quality of work.
• Crafted compelling pieces for online publication, coordinating images and layout for optimised presentation.
• Verified grammar and quality of completed works against editorial standards and made adjustments.
• Supported Self-publishing authors in devising ad campaigns, email copy, and book descriptions, targeted to meet bespoke client growth needs.

• Managed author brand (Amazon, KDP, Facebooks ads, Instagram. Goodreads)
• Introduced and developed social media strategies for Facebook, WordPress, Instagram, and Goodreads
• Interviewed and trained new Virtual Assistants and freelance creators on UpWork and Fiverr.
• Created training content on publishing processes
• Reviewed content across social media platforms and online communities, enforcing adherence to guidelines.
• Managed content calendars, balancing short-term promotions with long-term brand narratives.

• Managed 5 individual accounts with a strict publication schedule.
• Maintained content schedule, posting on social media, keeping website landing pages, emailers, and Amazon author pages up to date.
• Researched, updated, and developed email marketing campaigns for weekly newsletter, resulting in 12% mailing list growth within first 5 months.
• Introduced and developed social media strategies for Facebook, WordPress, Instagram, and Goodreads