Frances Nnamani
Summary
Results-focused Digital Marketing professional experienced with PPC, Social media marketing, content creation and management, advertising, campaign planning, execution and optimization.
Successful at coordinating campaigns and managing budgets to generate measurable brand awareness, sales, customer acquisition and retention.
Seeks out opportunities to improve digital marketing skills. With expertise in analysis and quantitative problem-solving skills, dedicated to company growth and improvements.
Overview
7
7
years of professional experience
5
5
Certifications
Work History
Digital Marketing Executive
Tearfund
Teddington
11.2022 - Current
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Split between continuing and improving Tearfund's online presence through digital marketing and providing cross channel digital marketing insights, including website behaviour, marketing tactics, campaign performance and others.
- Researched market trends and emerging industry innovations to bring fresh ideas to new campaigns.
- Monitored campaigns to enforce adherence with agreed timeframes, budgets and requirements.
- Liaised with clients to discuss marketing strategy and campaign performance.
- Analyzed current strategies for strengths and weaknesses and adjusted approaches to maintain sales trajectory.
- Coordinated with design, project management and production teams to delivery timely support to planned campaigns.
- Monitored competitors through multi-channel research strategies to best capitalise on market gaps or anticipate changes in customer interests.
- Used Facebook, Instagram and YouTube to promote products and events.
- Planned and implemented integrated search, display and video campaigns on platforms.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
PPC Account Manager
E direct Digital Marketing Agency
Leeds
07.2022 - Current
- Working with department managers and account managers to support account optimization acrossvarious advertising platforms
- Creating research and create original content
- Deliver content within the agreed timeframes
- Manage the creation of large keyword lists
- Analyse and optimize based on results
- Create appealing adverts
- Grew customer base by identifying needs to deliver relevant product solutions that met client budgetsand schedules
- Retained customers with multi-channel engagement strategy
- Hit sales quotas with meticulous planning and campaign execution
- Reviewed client feedback to enhance service delivery and maintain customer base
- Expanded customer base by identifying needs, developing solutions and delivering client-centeredproducts
- Designed email campaigns to boost sales and conversion rates.
Social Media Marketer
Cheffie
London
01.2022 - 06.2022
- Manage social media communities by responding to interactions and acting as a liaison point for allsocial media related customer inquiries
- Stay on top of social media trends and expand brand presence to new channels
- Help develop social media initiatives, partnerships, competitions, giveaways, and reach out toinfluencers
- Write and publish various content for social media platforms, email campaigns, website and blog
- Be responsible for producing digital content for posts, emails, newsletters and articles and in-housecampaign communication to both the team and the Customers.
Digital Marketing Intern
Christians Against Poverty
Bradford
11.2021 - 06.2022
- Help create and implement a cross-platform social media strategy to raise brand awareness, increaseengagement and convert followers into customers
- Help manage existing brand channels (Instagram,
- TikTok, Facebook, and Pinterest) ensuring consistency
- Create engaging content that follows the brand's visual aesthetic and tone of voice
- Coordinate social media calendar with stock / christmas / summer holidays / black friday etc
Digital Marketing Executive
PocketApp
Lagos
12.2020 - 09.2021
- Managed the social media channels of ABEG technologies and increased customer satisfaction andengagement by 30% over a period of 6months
- Developed the content schedule and created the templates for a consistent social media post
- Planned digital campaigns and developed the marketing plan alongside my team for the Christmasgiveaway campaign
Digital Content Executive
Murhi International Television
Lagos
09.2019 - 11.2020
- Created online content to build the online presence of the traditional TV station
- Grew the social media following and improved engagement of MiTV by editing and uploading shortform contents of LIVE shows on the social media channels.
Digital Content Executive
Lagos Television
Lagos
11.2018 - 10.2019
- Developed weekly script for Tv shows and social media content
- Produced and conducted interviews for segments of a LIVE show
- Supervised the editing of programs and ensured continuity of program schedules
- Assistant Producer of Flagship program YES I CAN.
Digital Content Executive
Delarue TV
Lagos
05.2016 - 10.2018
- Wrote copies for client website developments and branding
- Planned digital strategies with the creative team to satisfy client's briefs
- Curated content for client's brands portfolios and developed the branding guide
- Created promotional contents for the company and planned the marketing on social media
- Created concepts for documentaries, commercials, TV shows, brand promotional videos and othervideo content
- Evaluated scripts to identify creative strategies and resource needs for effective production
- Managed distribution of content on social media platforms.
Education
Bachelor's - Film and Media Studies
Redeemers University
Master of Science - Digital And Strategic Marketing
University of Bradford
Bradford12.2022
Skills
- Digital Strategy
- Marketing Management
- Social media marketing
- Social Media Account Optimization
- Search Engine Optimization (SEO Marketing)
- Marketing campaign management
- Competitive and trend analysis
- Account management
- Marketing and sales strategies
- Market and competitive analysis
- Facebook, Twitter and Instagram proficient
- Online campaign delivery
- A/B testing
- Google Analytics
- Multi-channel marketing
- PPC Campaign Management
- Content Marketing
- Keyword research
- Video editing
- Adobe Premiere
- Analytical Skills
- Final Cut Pro
- Google Account Optimization
- Data Analysis
- Copywriting
- Customer relationship management
- Content creation
- Pay Per Click Advertising
- Competitive Research And Analysis
- Digital marketing
Certification
- Advanced Excel, CRM & COMPTIA PROJECT+ 2021
- Google Ads Search Certification October 2022 to October 2023
- Google Digital Marketing & E-commerce Professional Certificate 2022
Additional Information
- Willing to relocate: Anywhere
Timeline
Digital Marketing Executive
Tearfund
11.2022 - Current
PPC Account Manager
E direct Digital Marketing Agency
07.2022 - Current
Social Media Marketer
Cheffie
01.2022 - 06.2022
Digital Marketing Intern
Christians Against Poverty
11.2021 - 06.2022
Digital Marketing Executive
PocketApp
12.2020 - 09.2021
Digital Content Executive
Murhi International Television
09.2019 - 11.2020
Digital Content Executive
Lagos Television
11.2018 - 10.2019
Digital Content Executive
Delarue TV
05.2016 - 10.2018
Bachelor's - Film and Media Studies
Redeemers University
Master of Science - Digital And Strategic Marketing
University of Bradford
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