Margaret Campbell
Almancil,Portugal
Summary
Commercial and partnerships leader with 15+ years of international experience driving client acquisition, revenue growth, and brand development across premium service environments. Proven expertise in building high-value relationships with international markets, corporate clients, and local communities while delivering strategic sales growth and exceptional customer experiences.
Known for developing innovative outreach programmes, optimising CRM systems for conversion, and leading cross-functional teams to exceed revenue targets. Seeking a leadership role in Portugal's hospitality sector, particularly in luxury resorts, boutique properties, or wellness retreats where relationship-building and commercial strategy drive success.
Overview
24
24
years of professional experience
2031
2031
years of post-secondary education
Work history
Head of Admissions
GlobeEducate
Almancil
2020.08 - 2026.02
- Leading commercial strategy and client acquisition for premium international school serving expatriate and local families in the Algarve. Full accountability for client journey from initial inquiry through enrollment, with responsibility for conversion performance, brand positioning, and stakeholder relationship management.
- Manage end-to-end client experience journey, establishing information systems and touchpoint protocols to ensure seamless service delivery and high satisfaction rates across diverse international client base
- Drive consistent revenue performance through weekly KPI tracking, pipeline analysis, and data-driven conversion optimisation, presenting admissions trends and forecasts to inform strategic decision-making
- Design and execute high-impact client engagement events including open days, VIP campus tours, presentations, and bespoke experiences to generate interest and accelerate conversion cycles
- Build mutually beneficial partnerships with clients
- Develop and maintain premium brand messaging across all client communications, ensuring positioning resonates with high-value international and local markets
- Deliver commercially aware, results-driven approach while maintaining empathetic, relationship-focused client service that builds trust and long-term loyalty
- Lead client induction and orientation programmes, creating welcoming onboarding experiences
- Operate with high integrity in all client interactions, establishing reputation for transparency, reliability, and exceptional service standards
- Develop and maintain premium brand messaging across all client communications, ensuring positioning resonates with high-value international and local markets
- Deliver commercially aware, results-driven approach while maintaining empathetic, relationship-focused client service that builds trust and long-term loyalty
- Cultivate deep market knowledge of Algarve's international community, expatriate demographics to identify opportunities and tailor commercial strategies
- Art, music, and wellness initiatives
Independent Enrolment/Educational Consultant
Bristol
2018.09 - 2021.07
- Supported international client acquisition and market entry strategies for education-focused tech platform, building relationships with overseas families and local service providers.
- Developed market insights and client journey mapping to optimise platform usability and conversion
- Built strategic partnerships with relocation consultancies and community organisations
- Attended professional networking and industry development sessions to maintain market knowledge
Head of Admissions (Fixed Term Contract)
Dean Close Foundation
Chepstow
2017.09 - 2018.08
- Recruited to drive enrolment growth and brand repositioning following organisational acquisition. Led commercial strategy, local market development, and revenue forecasting for 180-pupil independent school.
- Drove new client acquisition through extensive local outreach, community partnerships, and targeted events, reversing declining enrolment trends
- Increased conversion rates by streamlining customer journey and implementing CRM-driven communication strategy, addressing poor client feedback
- Delivered revenue forecasting and analysis to senior leadership, enabling strategic decision-making on facilities investment and programming
- Repositioned brand identity in collaboration with Marketing Head, aligning messaging to premium Foundation offering
- Developed international market channels, building agent relationships to secure overseas client pipeline and manage onboarding processes
- Planned and executed client engagement events including VIP tours, taster experiences, and assessment days
Director of Admissions, Marketing & Communications
Nord Anglia, The British International School
Budapest
2015.10 - 2016.06
- Led commercial growth strategy for 780-pupil international school. Managed team of 4 with full budgetary responsibility for marketing, admissions, and client acquisition across local and international markets.
- Grew new client pipeline by reviewing and enhancing all marketing materials, event presence, and advertising to increase inquiries and improve conversion rates
- Launched innovative event calendar and outreach programme, building relationships with embassies, Chambers of Commerce, and community groups to strengthen brand reputation and local partnerships
- Reversed client retention issues by developing parent ambassador programme and loyalty initiatives, strengthening brand connectivity
- Established scholarship programme with outreach plan to attract high-potential clients from broader market segments, enhancing brand positioning
- Set quality standards and service protocols to ensure seamless customer experience across all touchpoints
Director of Admissions
Queen Margaret's School
B.C.
2012.01 - 2012.10
- Senior leadership team member responsible for client acquisition strategy across North America and South-East Asia for 420-pupil boarding and day school.
- Expanded international market presence through strategic campaigns in Asia and South-East Asia, generating significant new client pipeline
- Developed brand positioning in collaboration with marketing team to increase market recognition locally, nationally, and internationally
- Built partnerships with finance office to develop client contract structures and financial packages
- Managed relationships with Board and governance stakeholders on commercial strategy
Admissions Officer (FTC, Maternity Leave Cover)
Ridley College - St. Catharine's
Toronto
2010.04 - 2011.06
- Delivered client acquisition initiatives and process optimisation for 650-pupil co-educational boarding and day school.
- Identified and developed new market opportunities in Caribbean and Mexico, executing recruitment campaigns and generating new client pipeline
- Conducted market visits and client consultations to build relationships and drive conversions
- Optimised admissions processes and developed procedures to improve efficiency and client experience
Admissions Officer & Exchange Coordinator
The Bishop Strachan School
Toronto
2005.08 - 2008.06
- Managed domestic and international client acquisition for 940-pupil school, with responsibility for marketing, relationship management, and event delivery. Coordinated international programmes and partnerships.
- Designed and executed client engagement events domestically and internationally
- Managed scholarship and financial programmes to support strategic client acquisition
- Provided pastoral support to 100+ students, ensuring high client satisfaction and retention
Founding Faculty
Fisher Island Day School
Miami
2004.08 - 2005.06
- Promoted school wide health and wellness initiatives, personal development of teachers and technological advancements across the school. Curriculum and marketing development to drive continuity and consistency of curriculum from year to year.
Associate Director of Admissions & Head Teacher Middle Elementary
The Whitby School
Greenwich, USA
2002.08 - 2004.08
- Led development of curriculum, learning objectives and operating model/processes. Forged trusting relationships between feeder and competitor schools, promoting positive school culture and collaboration amongst departments and inclusion with parents as partners.
Education
Life Coach in Training -
Ford Institute of Integrative Coaching
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Columbia University
NYC, USA 2002.09 - 2002.12
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University of Oxford
Oxford, England 1995.09 - 1996.06
Bachelor of Arts & Science Honours - History
Queens University
Kingston, ON, Canada 1991.09 - 1995.06
Skills
- Commercial Strategy & Revenue Growth
- Client Acquisition & Conversion
- International Market Development
- Partnership & Stakeholder Management
- Income forecasting and analysis
- CRM system optimisation
- Event and marketing planning
- Outreach programmes
- Income Forecasting & Analysis
Languages
English
Native
French
Upper intermediate
Portuguese
Beginner
Affiliations
- Art
- music
- theatre
- travel
- tennis
- sailing
- skiing
- aerobics
- running
- yoga
- golf
Accomplishments
- Prefect Branksome Hall – Jeannie E. Mac Neill Prize for Citizenship Branksome Hall
- Queen’s University Orientation & Model Parliament
- Leader Royal Life Saving Society Lifeguard & Red Cross Instructor
- Bronze Sail V Canadian Yachting Association
VOLUNTARY ACTIVITIES
Horizons Tutoring | Mentor & Supervisor
Room to Read | Member of the Toronto Chapter
Oprah Winfrey’s Angel Network | Fundraiser
Student Leadership Committees and Health & Wellness Committees
VOLUNTARY ACTIVITIES
- Horizons Tutoring, Mentor & Supervisor
- Room to Read, Member of the Toronto Chapter
- Oprah Winfrey’s Angel Network, Fundraiser
- Student Leadership Committees and Health & Wellness Committees
CAREER HIATUS
- Full Time Carer Toronto, Canada July 2016 – March 2017
- Returned to Canada to support in provision of palliative care for my father.
- Full Time Carer Toronto, Canada November 2012 – September 2015
- Full Time Carer Toronto, Canada June 2008 – March 2010
- Leave to assist through father’s illness and surgery / relocation of family home of 35 years
CAREER HIATUS
CAREER HIATUS
FULL TIME CARER | TORONTO, CANADA | JULY 2016 – MARCH 2017
Returned to Canada to support in provision of palliative care for my father.
FULL TIME CARER | TORONTO, CANADA | NOVEMBER 2012 – SEPTEMBER 2015
FULL TIME CARER | TORONTO, CANADA | JUNE 2008 – MARCH 2010
Leave to assist through father’s illness and surgery / relocation of family home of 35 years
Timeline
Head of Admissions
GlobeEducate
2020.08 - 2026.02
Independent Enrolment/Educational Consultant
2018.09 - 2021.07
Head of Admissions (Fixed Term Contract)
Dean Close Foundation
2017.09 - 2018.08
Director of Admissions, Marketing & Communications
Nord Anglia, The British International School
2015.10 - 2016.06
Director of Admissions
Queen Margaret's School
2012.01 - 2012.10
Admissions Officer (FTC, Maternity Leave Cover)
Ridley College - St. Catharine's
2010.04 - 2011.06
Admissions Officer & Exchange Coordinator
The Bishop Strachan School
2005.08 - 2008.06
Founding Faculty
Fisher Island Day School
2004.08 - 2005.06
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Columbia University
2002.09 - 2002.12
Associate Director of Admissions & Head Teacher Middle Elementary
The Whitby School
2002.08 - 2004.08
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University of Oxford
1995.09 - 1996.06
Bachelor of Arts & Science Honours - History
Queens University
1991.09 - 1995.06
Life Coach in Training -
Ford Institute of Integrative Coaching