Jamie Colley
Bishop Stortford
Summary
A commercial and operational leader with a strong background in delivering revenue growth, building high-performing teams, and improving business performance from the ground up. Bringing experience across healthcare, pharmaceutical, IT and not-for-profit sectors, managing national accounts and £10M+ revenue streams. Taking a consultative, solutions-led approach, implementing pricing and operational frameworks, and working cross-functionally to deliver sustainable growth, with a strong focus on new products and service expansion.
Overview
22
22
years of professional experience
Work History
Head of Commercial
Green Cross Global
05.2025 - 10.2025
- Lead the delivery of medical and mental health training across the UK and globally, overseeing three departments.
- Defined and executed a comprehensive commercial strategy focused on revenue growth, improved market positioning, and long-term sustainability.
- Led the end-to-end recruitment and restructuring of three teams (Customer Service, Customer Success and Business Development Team), enhancing capability, improving performance, and supporting organisational growth – this was achieved in the first 2 months.
- Reviewed all pricing including aged discounts to ensure sustainability with price increases in line with inflation.
- Personally built a £300K+ qualified sales pipeline within the first quarter.
- Led and coordinated major commercial projects and high-value proposals, from concept through to delivery—ensuring robust governance, commercial viability, and client satisfaction.
- Strong Senior-level relationships with key clients and strategic partners, identifying new growth opportunities through upselling, cross-selling, and partnership expansion.
- Managed and won complex tenders and proposals, providing commercial narratives, pricing strategies, and win themes that strengthened bid competitiveness.
- Redesigned sales and account management processes, improving pipeline visibility and forecasting accuracy.
Area Sales Manager
Bestway Healthcare Medhub
08.2024 - 02.2025
- Managed 400 pharmacies, generating £10 million in annual Revenue.
- Successfully grew sales across pharmaceuticals, PI, and surgical offerings, including the DAC scheme through Wardles – over 3 months.
- Executed high-volume in-person pharmacy consultations, fostering strong relationships with clients.
- Streamlined customer purchasing through the successful implementation of digital buying portals.
- Executed consistent trend and performance reviews, aiding in meeting sales goals.
- Built and maintained a robust CRM customer database to enhance segmentation, targeting, and strategic planning.
- Partnered with internal teams and external stakeholders to resolve pharmacy issues, ensuring smooth operations.
- Streamlined operations, ensuring adherence to corporate policies, and regulations.
- Managed with Bestway to design and implement a new job roles and team structure, enhancing operational efficiency.
- Prepared detailed reports on sales activity, revenue generation, and market penetration for senior management review.
- Pharmaceuticals
Training & Medical Supplies Sales Manager
St John Ambulance
02.2021 - 01.2024
- Structured and led national account teams across 200 accounts categorized into 22 industry sectors, delivering First Aid, Health & Safety and wellbeing training alongside medical supply solutions.
- Delivered 15% growth across a £10.5M revenue stream spanning training, medical supplies and AEDs, driven by new national accounts and expansion of medical supplies revenue while maintaining healthy margins.
- Implemented price increases across aged contracts and national accounts in line with inflation, improving profitability and contract sustainability.
- Developed a medical supplies pricing catalogue adopted across three sales teams, protecting margins and updated quarterly to drive pricing consistency and control.
- Won new business through competitive tenders with Environment Agency and Severn Trent Water, owning pricing strategy for national accounts and contributing to the bid process in collaboration with bid teams.
- Secured high-value contracts including a £400K AED supply (200 units) with TUI Airways.
- Co-produced a live-recorded AED and CPR training video with TUI Airways, supporting international rollout across a multilingual workforce.
- Managed and developed relationships across major national clients including Deloitte, Balfour Beatty, Specsavers, Dunelm and NHS Supply Chain.
- Worked closely with marketing to launch new products, promote offerings and lead follow-up activity.
- Recruited, managed and developed a team of National Account Managers, Executives and support staff, setting targets and driving performance.
- Led rollout of digital buying portals, analytics dashboards and e-learning platforms, improving customer experience and retention.
- Appointed Project Specialist for the implementation of a new CRM system, driving adoption and improving account planning, visibility, reporting and overall team performance.
- Introduced financial processes and resolved root-cause issues, improving cash flow and reducing operational inefficiencies.
- Represented the organization at industry events including the Emergency Services Show, delivering client presentations, first aid and mental health talks, and live AED demonstrations.
National Account Executive
St John Ambulance
08.2012 - 01.2021
- Managed and expanded a £3.4M portfolio across 70+ national accounts, delivering First Aid, Health & Safety, Mental Health, AED and medical supply solutions.
- Exceeded targets year on year, including £850K (75%) growth in medical supplies revenue, strengthening client relationships through tailored training and wellbeing solutions.
- Led commercial negotiations and renewals across key accounts including EDF, DHL, Microsoft and Cotswold Outdoor, improving pricing and securing long-term agreements.
- Won new business through competitive tenders including a national training services contract with Santander (end-to-end including pricing strategy), Environment Agency and Severn Trent Water, and secured new business with PepsiCo, Coca-Cola and Veolia.
- Secured and delivered large-scale contracts including 600 AEDs across 600 Saint-Gobain branches and executed a large-scale distribution project, delivering 760 AED pads to DWP Jobcentres across the UK with high accuracy.
- Led end-to-end deployment of buying portals, reporting tools and eLearning platforms across the client base, improving accessibility, efficiency and user experience.
- Produced detailed MI and trend analysis to support internal decision-making and client performance reviews.
- Regularly deputised for the manager, mentored new Account Executives and supported onboarding, contributing to a high-performance sales culture.
- Co-created and launched a National Account Marketing Pack to support commercial strategy and brand positioning.
- Represented management in strategic finance meetings and recovered high-value debt by identifying root causes and implementing alternative payment solutions.
- Represented St John Ambulance at client wellbeing days and national events including the Emergency Services Show, delivering demonstrations and engaging stakeholders.
- Resolved client issues through cross-functional collaboration, implementing root-cause fixes and driving service improvements across the wider customer base.
Account Management Support Analyst
NCR
05.2007 - 09.2011
- Supported operations for 4,500 ATMs across Royal Bank of Scotland and ESSO client networks.
- Won a £30K hardware replacement contract for 300 ATMs through strategic bidding.
- Delivered consistent performance against contractual SLAs through cross-functional coordination and proactive daily planning.
- Strengthened service delivery through on-site presence at client HQ.
- Earned recognition for analysing and resolving issues across a network of 4,500 ATMs, developing strategic technical solutions.
- Partnered with engineers and internal teams to implement innovative, long-term solutions for recurring ATM outages.
- Provided daily updates and escalation reports to senior managers and stakeholders, ensuring transparency and swift issue resolution.
- Managed product pricing, quotations, and client-facing sales support activities.
Procurement Team Leader
Fujitsu-Siemens
10.2003 - 05.2007
- Collaborated with the Operations Team to deliver IT infrastructure support for The Royal Bank of Scotland nationwide.
- Led a procurement team overseeing £43M in annual turnover, driving performance through clear and regular SLA and KPI reviews.
- Identified £100K in savings by renegotiating supplier contracts and optimising procurement processes.
- Coordinated the successful relocation of 40,000+ digital and physical IT assets during a large-scale office and warehouse move whilst maintaining SLA's.
- Earned an award for excellence; partnered with RBS and The Prince of Wales Trust to deliver 3,000 refurbished PCs to South Africa, including fundraising, logistics, and stakeholder engagement.
- Generated an additional £100K in revenue from IT equipment sales.
- Wrote and maintained ISO 9000:2000 compliance procedures.
- Managed key suppliers and handled customer issues with timely, professional resolution.
- Oversaw the purchase order process and ensured on-time delivery of procurement orders.
Education
BSc (Hons) - Sociology and Education
University of Wales
Cardiff01-1999
GNVQ Levels 3 & 4 - Business and Finance
01-1996
Skills
- Commercial Strategy & Revenue Growth
- Business Development & New Business Acquisition
- National Account Management
- P&L Management
- Budgeting
- Margin Optimisation
- Team Leadership
- Performance Development
- Negotiation
- Pricing
- Contract Management
- Tender Management
- Bids & Proposals
- Presentations
- Digital Transformation
- Solutions
- CRM Management
- Pipeline Development
- Data/Trend Analysis
- KPI Tracking
- Forecasting
- Project Delivery
- Cross-Functional Leadership
Websites, Portfolios and Profiles
http://www.linkedin.com/in/jamie-colley-b0144816/
Awards
- Outstanding Achievement Award in recognition of AED BLS aviation business, 2022-01-01
- Outstanding Achievement Award in recognition of AED sales, 2021-01-01
- Volunteer for National Covid Vaccination Program, 2019-01-01
- Certificate of Appreciation, 2017-01-01
- Certificate of Appreciation, 2015-01-01
- Salesperson of the Year – Supplies and Training, 2017-01-01
- Outstanding Contribution to Business Award, 2016-01-01
- Outstanding Contribution to Business Award, 2006-01-01
- Nominated for SSP Recognitions Award by DWP, 2014-01-01
- Business Excellence Award, 2005-01-01
- Customer Excellence Award, 2004-01-01
Custom Section
- Healthcare, Pharmaceutical & Retail Sector Experience
- Power BI /QlikView Reporting
- Mental Health First Aider
- Level 7 Anatomy & Physiology
- AED Product Training
Timeline
Head of Commercial
Green Cross Global
05.2025 - 10.2025
Area Sales Manager
Bestway Healthcare Medhub
08.2024 - 02.2025
Training & Medical Supplies Sales Manager
St John Ambulance
02.2021 - 01.2024
National Account Executive
St John Ambulance
08.2012 - 01.2021
Account Management Support Analyst
NCR
05.2007 - 09.2011
Procurement Team Leader
Fujitsu-Siemens
10.2003 - 05.2007
BSc (Hons) - Sociology and Education
University of Wales