Luke Dixon
Manchester,UK
Summary
Retail manager with over 5 years’ experience running a high performing golf retail store. Known for improving margins, developing motivated teams and creating an honest and customer-focused environment. I take pride in balancing results with great service and leading teams to consistently hit targets.
Overview
7
7
years of professional experience
Work history
Deputy Store Manager
American Golf
Heaton Park, Manchester
2021.10 - 2026.03
- Assist teams in developing upselling techniques for hardware and apparel.
- Monitor stock levels to ensure optimal control and reduce shrinkage.
- Support the implementation of promotional activities aligned with seasonal needs.
- Played crucial role in annual audits, ensured compliance with financial regulations.
- Improved store operations by implementing effective inventory management techniques.
Sales Advisor
American Golf
Rossendale, Lancashire
2021.04 - 2021.10
- Assisted in opening flagship driving range store as keyholder.
- Engaged in stock control and visual merchandising for new store.
- Supported new colleagues in learning till systems and product knowledge.
Sales Advisor
American Golf
Heaton Park, Manchester
2019.01 - 2021.04
- Suggested suitable products to customers for enhanced shopping experience.
- Fully custom fit trained using trackman and foresight technologies.
- Monitored and refreshed displays to attract customers.
- Worked collaboratively with team members, improving overall store performance.
- Maintained high standards of visual merchandising to attract customers.
- Assisted customers with product selection and sales, recommending items to increase transaction value.
Education
A-Levels - Politics, English Language and Economics
Bury Grammar School Boys Sixth Form
06.2018
IGCSE & GCSE -
Bury Grammar School Boys
Bury06.2016
Skills
- Team leadership and development
- Margin management
- Retail operations
- Sales growth
- KPI management
- Golf equipment expertise
- Custom fitting
References
Available upon request.
Accomplishments
- £1.1m annual turnover retail store.
- Delivered 12% increase vs margin targets in 2025.
- Consistently achieved store KPI and sales targets.
Timeline
Deputy Store Manager
American Golf
2021.10 - 2026.03
Sales Advisor
American Golf
2021.04 - 2021.10
Sales Advisor
American Golf
2019.01 - 2021.04
A-Levels - Politics, English Language and Economics
Bury Grammar School Boys Sixth Form
IGCSE & GCSE -
Bury Grammar School Boys