Summary
Overview
Work history
Education
Skills
Timeline
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Luke bennett

Heckmondwike

Summary

Dynamic and results-driven professional with a strong proficiency in Microsoft Office Suite and a keen eye for sales trends, adept at capitalising on these trends to boost revenue. Demonstrates expertise in sales strategy development, strategic planning, and implementing new systems to enhance practice. Skilled in digital sales marketplaces such as Amazon and proficient with email marketing platforms, excels in working collaboratively within teams to achieve optimal outcomes. Committed to leveraging skills in communication and strategic planning to drive business success and pursue opportunities for growth within the digital sales sector.

Overview

12
12
years of professional experience

Work history

Ecommerce Manager

Double Two
Wakefield
05.2023 - Current
  • Manage all selling platforms, including Amazon, Website, eBay, and Debenhams
  • Work with 3rd party web developers to improve the user experience on our direct website
  • Monitoring and creating ads both in-house and working with a 3rd part ad agency to ensure we are hitting ROAS targets
  • Optimised product listings for enhanced customer engagement.
  • Monitored web analytics to inform strategic decisions.
  • Developed a robust e-commerce strategy to increase online sales.
  • Implemented effective pricing strategies to maximise profits.
  • Conducted market research to identify new business opportunities.
  • Grew Average Transaction Value by implementing proven sales strategies.
  • Working with the marketing department to create content for social media and Amazon A+ content
  • Organised special sales at specific times to drive customer engagement and move high volumes of products.

Ecommerce Manager

Pet Brands
Birstall, Kirklees
08.2019 - 05.2023
  • Managed all digital platforms, including Amazon, eBay, Etsy, and The Range and Amazon Vendor
  • Liaised closely with the supply chain team to ensure timely product availability.
  • Maintained up-to-date knowledge of industry trends, adjusting strategies accordingly.
  • Streamlined business processes for operational efficiency in the online sales department.
  • Developed innovative sales techniques for improved conversion rates.
  • Researched and developed multi-platform integrators to boost online income. For example Re-Pricer tool
  • Analysed sales reports to identify trends and update strategies.
  • Defined business strategies and roadmaps to drive performance across sales on all our platforms
  • Ensuring all metrics across platforms were met.
  • Look at top top-selling products in the industry and work with the Product team to see if we can develop our own products.
  • Working with the creative team to try and optimise our own brand products via content and photography
  • Amazon sales revenue grew from £4m to £8.5m in a 2-year period
  • eBay sale grew to £1m in 4 years.


Ecommerce Sales Assistant - Apprenticeship

Kontenta Limited
Batley, Kirklees
03.2015 - 08.2019
  • Ensuring stock was up to date on Amazon, eBay, and the Magento website,
  • Assisting with social media campaigns,
  • Listing products across all platforms
  • Monitoring Google Ad campaigns, working with my manager to improve ROAS and sales.
  • Ensuring all orders were dispatched on time in line with our delivery policy
  • Speaking with suppliers for in-demand products and assisting with forecasting
  • Creating blog posts for the company

Bar assistant

Staincliffe Cricket Club
Batley, Kirklees
06.2013 - 02.2015

Education

GCSEs - English, Mathematics, Science, Religious Education, Product Design, ICT, Sport

St John Fisher High School
Dewsbury, Kirklees

A-Levels - Finance, Sport, Media, ICT,

St John Fisher Sixth Form
Dewsbury, Kirklees

Skills

  • Working and communicating as part of a team to ensure the best results
  • Working and implementing new systems to improve practice
  • Great eye for sales trends and capitalising on those trends to increase revenue
  • Microsoft office suite proficiency
  • Sales strategy development
  • Strategic planning
  • Email marketing platforms
  • Digital sales marketplaces such as Amazon

Timeline

Ecommerce Manager

Double Two
05.2023 - Current

Ecommerce Manager

Pet Brands
08.2019 - 05.2023

Ecommerce Sales Assistant - Apprenticeship

Kontenta Limited
03.2015 - 08.2019

Bar assistant

Staincliffe Cricket Club
06.2013 - 02.2015

GCSEs - English, Mathematics, Science, Religious Education, Product Design, ICT, Sport

St John Fisher High School

A-Levels - Finance, Sport, Media, ICT,

St John Fisher Sixth Form

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Luke bennett