Lucy Blyth
Torquay ,Devon
Summary
Visionary Commercial Director of 30 years, confidently managing £4,000,000 + budgets. A well-defined vision, with clear financial targets and budgets championed by everyone within the organisation will win every time. A strong personal commitment to the needs of our planet and desire to make a difference every day.
Overview
32
32
years of professional experience
Work history
Commercial Director
EnergyDOTs Ltd
Torquay , Devon
2016.11 - Current
- Developed an online and retail strategy to drive sales to a turnover of £4 million in 2020/21
- Developed automated fulfilment procedures which dovetail with finance and stock management
- Navigated the change management required to meet the huge increase in customer demand during the pandemic whilst meeting the needs of home working for all staff
- Developed international relations with social media agencies, marketing agencies and fulfilment houses in the USA
- Identify the processes required for moving from a T/O of £300,000 to £4 million
Commercial Director
Phi harmonics Ltd T/A energydots
Torquay , Devon
2008.08 - 2016.10
- Invested in the intellectual property and research for an innovative new product.
- Developed the on-line and retail sales strategy and grew sales through the health market.
- Responsible for brand development and all customer service processes.
- Developed relationships with manufactures in the UK and abroad to meet stock requirements.
- Redefined strategy and processes as the market developed and the business grew.
Marketing and Communications Director
Jade Corporate Group
Newton Abbot , Devon
2001.05 - 2002.12
Worked with the Managing Director to develop the change management processes required for a shift in strategy and major company expansion.
Clearly defined and documented the new strategy and company values.
Led the project team to communicate, motivate and where necessary train staff so there was cohesion, excitement and drive across 13 branches in Devon and Cornwall.
Developed marketing plans to support departments and branches meet their targets.
Head of Corporate Communications
Visa International
London, London
1991.11 - 2001.04
- Reported to the President and sat on the Central and Eastern Europe Middle East and Africa Management Committee
- Designed and implemented all media, member and employee communication across 96 countries.
- Developed Visa's Global Change programme with five other regional head quarters and international consultants and agencies.
- Developed and implemented the Management and Staff training and communications programme with HR required to bring alignment with the Global President's new strategy and values
- Liased with the Heads of our Dubai, South Africa and Moscow remote offices to the new values were in alignment with cultural and local values
- Responsible for £3 million department budget
Education
Bachelor of Arts - Politics and International Relations
Durham University
Durham 09/1986 - 06/1989
A-Levels - Economics, English, History
Benenden School
Cranbrook 09/1983 - 06/1985
Skills
- Expert strategist - ability to identify and define a vision
- Shape leadership - strong interpersonal and communication skills to enable the agreed vision to be brought to life and embraced through all levels of an organisation
- Team player - ability to listen and identify other perspectives To work respectfully with others at all levels and create excitement around a common goal
- Financial acumen - years of accountability to CFOs and Finance Directors and a deep understanding of the need to develop commit to financial budgets and targets
- Walk the talk - an ability to create a desire to walk the talk Change management needs true commitment from every level in the company As the janitor at NASA said when asked what he did 'I help put men on the moon'
- Listophile - is defined as an expert in making lists An innate ability for project management, process development and managing several projects with complex timelines
- Calm - a career steeped in pressure I love a challenge and thrive in fast paced environments but I also bring a smile and a sense of calm
Timeline
Commercial Director
EnergyDOTs Ltd
2016.11 - Current
Commercial Director
Phi harmonics Ltd T/A energydots
2008.08 - 2016.10
Marketing and Communications Director
Jade Corporate Group
2001.05 - 2002.12
Head of Corporate Communications
Visa International
1991.11 - 2001.04
Bachelor of Arts - Politics and International Relations
Durham University
09/1986 - 06/1989
A-Levels - Economics, English, History
Benenden School
09/1983 - 06/1985