Lucy Blyth

• Developed an online and retail strategy to drive sales to a turnover of £4 million in 2020/21
• Developed automated fulfilment procedures which dovetail with finance and stock management
• Navigated the change management required to meet the huge increase in customer demand during the pandemic whilst meeting the needs of home working for all staff
• Developed international relations with social media agencies, marketing agencies and fulfilment houses in the USA
• Identify the processes required for moving from a T/O of £300,000 to £4 million

• Invested in the intellectual property and research for an innovative new product.
• Developed the on-line and retail sales strategy and grew sales through the health market.
• Responsible for brand development and all customer service processes.
• Developed relationships with manufactures in the UK and abroad to meet stock requirements.
• Redefined strategy and processes as the market developed and the business grew.

Worked with the Managing Director to develop the change management processes required for a shift in strategy and major company expansion.

Clearly defined and documented the new strategy and company values.

Led the project team to communicate, motivate and where necessary train staff so there was cohesion, excitement and drive across 13 branches in Devon and Cornwall.

Developed marketing plans to support departments and branches meet their targets.

• Reported to the President and sat on the Central and Eastern Europe Middle East and Africa Management Committee
• Designed and implemented all media, member and employee communication across 96 countries.
• Developed Visa's Global Change programme with five other regional head quarters and international consultants and agencies.
• Developed and implemented the Management and Staff training and communications programme with HR required to bring alignment with the Global President's new strategy and values
• Liased with the Heads of our Dubai, South Africa and Moscow remote offices to the new values were in alignment with cultural and local values
• Responsible for £3 million department budget