Summary
Overview
Work history
Education
Skills
Affiliations
Accomplishments
References
Timeline
Generic

Liam Murphy

Newtownards,County Down

Summary

Motivated and self-driven individual with hands-on experience in digital marketing and e-commerce, alongside consistent part-time work. Over the past 9 months, I have built and managed my own online business as a registered sole trader, creating and running Meta ad campaigns, testing products, and developing multiple websites with a focus on customer behaviour and conversion.

I have developed a strong understanding of audience targeting, marketing angles and data-driven decision making through testing and analysing ad performance. I also manage business finances independently, tracking income and expenses for HMRC and maintaining organised records.

Alongside this, I have maintained regular work commitments in cleaning roles, managing client responsibilities, schedules and invoicing, demonstrating reliability and strong work ethic.

Now seeking an opportunity in marketing where I can continue to develop practical skills, gain industry experience and contribute with the knowledge and initiative I have already built independently.

Overview

2
2
years of professional experience
5
5
years of post-secondary education

Work history

Cleaner

Core Fitness
Newtownards, Ards and North Down
06.2025 - Current
  • Secured premises at end of shift, ensuring safety of all areas.
  • Kept communal areas tidy and well-organised for optimal functionality.
  • Utilised eco-friendly products to maintain a safe, chemical-free environment.
  • Upheld privacy regulations whilst carrying out duties in sensitive areas such as hospital wards or care homes.
  • Achieved a sparkling finish for glass surfaces by using appropriate cleaning materials.
  • Performed routine checks on cleaning supplies inventory to avoid running out of key items.
  • Managed rubbish removal efficiently, ensuring waste was properly sorted for recycling or disposal.

Cleaner

Shnuggle
Newtonwards, Down
06.2024 - Current
  • Maintained high standards of cleanliness and hygiene by thorough daily dusting and hoovering.
  • Utilised eco-friendly products to maintain a safe, chemical-free environment.
  • Kept communal areas tidy and well-organised for optimal functionality.
  • Took on additional responsibilities during staff shortages demonstrating flexibility and commitment.
  • Secured premises at end of shift, ensuring safety of all areas.
  • Achieved a sparkling finish for glass surfaces by using appropriate cleaning materials.
  • Managed rubbish removal efficiently, ensuring waste was properly sorted for recycling or disposal.

Education

GCSEs - Further Mathematics, Mathematics, English Literature, Technology & Design

Regent House Grammar School
Northern Ireland
09.2023 - 06.2025

GCSEs - Business Studies, Physics, English Literature, Business & Communication Systems

Regent House Grammar School
Northern Ireland
09.2023 - 06.2025

GCSEs - Art, Spanish

Regent House Grammar School
Northern Ireland
09.2023 - 06.2025

Skills

  • Digital Marketing & Advertising
    Experience creating and managing Meta (Facebook & Instagram) ad campaigns, including campaign structure, budgeting, audience targeting and performance analysis
  • E-commerce & Website Building
    Built and managed multiple e-commerce websites, focusing on product pages, conversion optimisation and user experience
  • Customer Research & Targeting
    Researched customer avatars and behaviours, creating targeted marketing angles and testing different audiences to identify what performs best
  • Data Analysis & Testing
    Regularly analyse ad performance and test different creatives, audiences and strategies to improve results and decision making
  • Sales & Business Understanding
    Running an independent online business, generating revenue through product testing, offer optimisation and understanding customer buying behaviour
  • Initiative & Self-Motivation
    Successfully built and managed a business alongside education and part-time work, showing strong discipline and ability to work independently
  • Time Management & Work Ethic
    Balancing regular work commitments (office and gym cleaning) with running a business and school, consistently meeting responsibilities
  • Client Responsibility & Organisation
    Managing regular cleaning work for clients, including scheduling, maintaining standards and handling invoicing for payments

Affiliations

  • Consistent gym training over the past 2 years, demonstrating discipline, commitment and long-term consistency. Strong interest in business, e-commerce and digital marketing, regularly researching and learning new strategies outside of work.

Accomplishments

Duke of Edinburgh Bronze Award
Completed volunteering, physical and skill-based challenges, demonstrating commitment, teamwork and perseverance.

References

References available upon request.

Timeline

Cleaner

Core Fitness
06.2025 - Current

Cleaner

Shnuggle
06.2024 - Current

GCSEs - Further Mathematics, Mathematics, English Literature, Technology & Design

Regent House Grammar School
09.2023 - 06.2025

GCSEs - Business Studies, Physics, English Literature, Business & Communication Systems

Regent House Grammar School
09.2023 - 06.2025

GCSEs - Art, Spanish

Regent House Grammar School
09.2023 - 06.2025
Liam Murphy