Sijo Jacob Simon
Oxford,Ocfordshire
Summary
Results-driven Digital Marketing Professional with expertise in developing and executing integrated digital marketing strategies across SEO, SEM, content marketing, social media, and email campaigns. Proficient in using analytics tools (e.g., Google Analytics, SEMrush) to track and analyse KPIs, optimise campaign performance, and deliver ROI. Experienced in creating SEO-optimised content for multiple platforms, improving brand visibility, audience engagement, and driving conversions. Skilled in managing paid media campaigns on platforms like Google Ads and Facebook Ads, and implementing marketing automation tools (e.g., HubSpot, Marketo) to streamline processes and nurture leads. Strong project management skills, with a proven ability to collaborate within cross-functional teams to achieve business goals. Strategic thinker with the ability to innovate and adapt in dynamic, fast-paced environments.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Visual merchandising assistant
Montblanc
Oxford, Oxfordshire
09.2024 - Current
- Spearheaded the visual presentation and merchandising of Montblanc's luxury products in-store, ensuring alignment with brand standards and aesthetic guidelines.
- Conducted competitive research and trend analysis to inform display strategies, ensuring relevance in the luxury retail market and increasing sales by 15% in the last financial year.
- Curated and maintained visually appealing product displays that effectively showcased key collections, driving customer engagement and increasing sales.
- Collaborated with sales teams to create immersive, brand-consistent in-store experiences that elevated the overall customer journey.
- Managed window displays, point-of-sale materials, and seasonal themes to ensure visual cohesion across all store touchpoints.
- Analysed sales data and customer feedback to optimise product placement and visual strategies, improving conversion rates.
- Conducted regular store visits to ensure consistency in brand representation, training and mentoring store staff on visual merchandising best practices.
- Enhanced brand visibility through strategic visual storytelling, helping Montblanc maintain its reputation as a luxury leader in the market.
Boutique sales associate
Montblanc
Oxford, Oxfordshire
12.2023 - 09.2024
- Delivered exceptional customer service and built strong relationships with high-net-worth clients, promoting Montblanc’s luxury products and services in a boutique setting.
- Applied advanced product knowledge to recommend tailored solutions, enhancing the overall customer experience and increasing sales conversions.
- Collaborated with the marketing team to execute promotional campaigns and in-store events, boosting foot traffic and brand visibility.
- Used customer insights and sales data to identify trends, assist in inventory management, and optimise product displays for maximum impact.
- Consistently met and exceeded sales targets through strategic upselling, product knowledge, and creating personalised shopping experiences.
- Maintained a deep understanding of Montblanc’s brand heritage and values, ensuring consistency in brand messaging across all customer touchpoints.
- Applied my post-graduate knowledge in marketing to drive customer loyalty initiatives, ensuring repeat business and long-term relationships.
- Worked closely with management to ensure all visual merchandising aligned with seasonal campaigns and brand guidelines.
Marketing and sales executive
KWD Solutions
Oxford, Oxfordshire
12.2021 - 12.2023
- Developed and executed comprehensive sales and marketing strategies that increased brand visibility, customer engagement, and revenue growth.
- Conducted market research and competitor analysis to identify opportunities, trends, and target audiences, informing the development of effective marketing campaigns.
- Managed and optimised digital marketing channels, including social media, email campaigns, and SEO, to drive inbound leads and enhance brand presence.
- Collaborated with the sales team to create compelling sales pitches and promotional materials, improving lead conversion rates and customer retention.
- Utilised CRM tools to track customer interactions, analyse sales performance, and manage pipelines, ensuring timely follow-ups and maximising business opportunities.
- Led the planning and execution of events, webinars, and product launches, successfully engaging prospects and generating new business opportunities.
- Implemented strategies to increase customer loyalty, resulting in a measurable improvement in customer satisfaction and repeat business.
- Leveraged a strong understanding of marketing principles gained from my post-graduate degree to contribute data-driven insights and optimise marketing ROI.
- Monitored key performance indicators (KPIs) and prepared reports for senior management, ensuring alignment with business objectives and continuous improvement.
Project coordinator
MEARK Architects
Kerala, India
09.2016 - 08.2021
- Coordinated and managed cross-functional teams to deliver marketing and project initiatives on time, within budget, and to client specifications, ensuring seamless execution of architectural projects.
- Led the development and implementation of marketing strategies, creating content for brochures, social media, websites, and client presentations, enhancing brand visibility and client engagement.
- Utilised analytics tools to track project performance, assess market trends, and generate actionable insights to optimise marketing efforts and ensure alignment with business goals.
- Collaborated with internal teams, including designers, architects, and project managers, to build effective marketing materials that communicated the unique value propositions of projects.
- Managed content calendars, ensuring timely delivery of high-quality marketing assets and maintaining consistency across all communication channels.
- Developed and nurtured relationships with clients, partners, and stakeholders, ensuring ongoing collaboration and building a strong network to support project growth and future business opportunities.
- Conducted post-project analysis to assess marketing impact, gather feedback, and implement improvements in future campaigns.
- Leveraged my skills in marketing to contribute strategic direction, applying data-driven insights to improve marketing campaigns and support business development goals.
- Spearheaded team-building activities, ensuring a collaborative and productive work environment that fostered creativity and innovation across the marketing and project teams.
Education
Master of Science - Digital Marketing
Oxford Brookes University
Oxford 09/2021 - 03/2023
Skills
- Digital Marketing Strategy
- Ability to create and implement comprehensive digital marketing strategies across various channels (SEO, SEM, content marketing, social media, email marketing, etc)
- Understanding of customer journey mapping and audience segmentation to tailor marketing efforts
- Knowledge of brand positioning, customer retention strategies, and building long-term brand loyalty
- Content Creation & Copywriting
- Strong skills in creating compelling, high-quality content (blog posts, social media updates, videos, infographics, white papers, etc) that aligns with brand voice and engages target audiences
- Proficiency in storytelling and adapting content to suit different platforms (eg, LinkedIn, Instagram, Twitter, blogs, websites)
- SEO content writing and optimisation techniques to improve organic search rankings
- Analytics & Data Interpretation
- Proficiency in Google Analytics and other data analysis tools to track key performance indicators (KPIs) such as website traffic, conversion rates, and ROI
- Ability to analyse campaign performance and derive actionable insights to refine marketing strategies
- Understanding of A/B testing, heatmaps, and customer segmentation analytics to optimise marketing campaigns
- SEO & SEM (Search Engine Optimisation & Search Engine Marketing)
- In-depth knowledge of on-page and off-page SEO techniques to drive organic traffic
- Experience with Google Ads and Bing Ads for managing paid search campaigns and analysing their effectiveness
- Competence in keyword research, backlinking strategies, and optimising content for search engines
- Social Media Management
- Expertise in managing and growing social media platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc) to increase brand visibility, engagement, and lead generation
- Familiarity with social media scheduling tools like Hootsuite, Buffer, or Sprout Social
- Ability to craft social media campaigns, track performance, and engage with audiences effectively
- Email Marketing & Automation
- Knowledge of email marketing platforms like MailChimp, HubSpot, or ActiveCampaign for creating targeted email campaigns
- Experience in building email lists, segmenting audiences, and using marketing automation tools to nurture leads
- Skills in creating email templates, tracking open rates, click-through rates, and analysing the success of email campaigns
- Management Skills
- Project management skills for coordinating campaigns, collaborating with cross-functional teams, and ensuring the timely delivery of marketing initiatives
- Ability to manage multiple projects simultaneously, prioritise tasks, and maintain a high level of organisation and attention to detail
- Experience in leading teams or collaborating with external agencies and freelancers to execute marketing strategies
- Team Building & Collaboration
- Strong interpersonal and communication skills for working within diverse teams, motivating colleagues, and fostering collaboration
- Ability to manage and mentor junior team members, providing constructive feedback and supporting their professional development
- Experience working cross-functionally with design, sales, product, and leadership teams to align marketing efforts with broader business goals
- Marketing Automation Tools
- Familiarity with marketing automation software like HubSpot, Marketo, or Pardot to streamline lead nurturing, track customer interactions, and create automated workflows
- Ability to integrate and manage CRM systems to ensure smooth communication between sales and marketing teams
- Creative Suite & Graphic Design Skills
- Basic proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or alternative graphic design tools like Canva for creating marketing visuals, social media posts, and banners
- Understanding of visual content creation, layout design, and branding consistency across all marketing materials
- Customer Relationship Management (CRM)
- Experience using CRM software such as Salesforce, Zoho, or Microsoft Dynamics to manage customer data, track interactions, and generate leads
- Ability to implement strategies that align with customer personas, improve engagement, and increase customer satisfaction
- Paid Media Campaigns & Google Ads
- In-depth understanding of paid advertising platforms, including Google Ads, Facebook Ads, and LinkedIn Ads
- Ability to optimise paid media campaigns for maximum ROI, monitor budget allocation, and fine-tune ad targeting
- Video Marketing & YouTube
- Knowledge of video marketing techniques and experience with platforms like YouTube or Vimeo for creating video content to engage audiences and boost SEO
- Familiarity with video editing tools such as Adobe Premiere Pro or Final Cut Pro
- Web Design & UX/UI Understanding
- Understanding of user experience (UX) and user interface (UI) design principles, and the ability to collaborate with web developers to optimise website functionality and design for conversions
- Basic HTML/CSS knowledge can be an asset for making minor adjustments to web content
- Time Management & Adaptability
- Excellent time management skills, capable of working under tight deadlines and managing competing priorities
- Ability to adapt quickly to changes in the market, technology, or team structure
- Strategic Thinking & Innovation
- Ability to think strategically and anticipate marketing trends, customer needs, and technological advancements
- Creativity and innovation in developing unique marketing campaigns that resonate with target audiences and differentiate the brand in a competitive market
Certification
FHH Certified Watch Advisor - FHH - Fondation Haute Horlogerie
19301
Google Analytics for Beginners - Google
Issued Jul 2021 - Expires Jul 2025
Google Analytics Individual Qualification - Google
Issued Jul 2022 - Expires Jul 2025
Languages
English
Fluent
References
References available upon request.
Timeline
Visual merchandising assistant
Montblanc
09.2024 - Current
Boutique sales associate
Montblanc
12.2023 - 09.2024
Marketing and sales executive
KWD Solutions
12.2021 - 12.2023
Project coordinator
MEARK Architects
09.2016 - 08.2021
Master of Science - Digital Marketing
Oxford Brookes University
09/2021 - 03/2023
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