Accomplished product marketing specialist with a strong foundation in digital marketing and digital transformation strategy. Demonstrates expertise in cross-functional coordination, communication excellence, and project management, leveraging Kanban techniques to optimise workflows. Proficient in reviewing and optimising digital tools to enhance organisational efficiency. Committed to driving digital transformation enablement and fostering teamwork and collaboration across diverse teams.
Overview
20
20
years of professional experience
Work history
Digital Programme Manager
Amentum
Glasgow, South Lanarkshire
2024.06 - Current
Managed digital programme timelines and milestones to ensure successful project delivery.
Created, developed, and scaled solutions from concept to a Globally adopted tool used by board of directors, enabling strategic decision making at executive level. Led to large company savings, reduction in carbon footprint, increased reach via global demographics and onboarding tool.
Coordinated cross-functional teams to facilitate effective communication and collaboration.
Developed and maintained project documentation to track progress and support stakeholders.
Implemented project management tools and methodologies to streamline workflows and enhance efficiency.
Developed, and delivered business critical dashboards, providing real-time insights, and improving data-driven decisions across the business.
Led the introduction and rollout of Amentum AI Chatbot, embedding AI-Driven automation to enhance operational efficiency, knowledge access, and executive engagement.
Leveraged technology tools for efficient task tracking and reporting.
Created engaging content for various digital platforms to attract target audiences.
Collaborated with cross-functional teams to align marketing initiatives with business goals.
Revolutionised products, solutions, and service offerings through digitally led marketing strategies, driving engagement across both internal stakeholders and external audiences via product/digital marketing.
Organised training sessions for staff on digital marketing tools resulting in better utilisation of resources.
Coordinated with external vendors to integrate innovative technologies into existing systems and processes.
Direct communication with Amentum Chief Technology Officer (CTO) and board of directors based on digital initiatives and offering efficiencies.
Negotiated contracts with vendors, securing cost-effective solutions for Amentum
Operational Sales Manager/Comms & Marketing
Jacobs
Glasgow
2023.03 - 2024.07
Developed and implemented effective sales strategies to enhance customer engagement.
Coordinated digital marketing campaigns across various platforms to increase brand visibility.
Managed customer relationships by providing tailored solutions to meet specific needs.
Analysed market trends to identify opportunities for operational improvements.
Collaborated with cross-functional teams to streamline communication processes.
Crafted compelling content for newsletters, blogs, and promotional materials to attract and retain customers.
Collaborated with cross-functional teams to ensure alignment in messaging and branding initiatives.
Carried out day-to-day duties accurately and efficiently.
Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.
Conducted regular market research to stay updated on industry trends and customer preferences.
Introduced advanced CRM systems which improved data handling practices significantly.
Deployed lean and agile methodologies for product and digital marketing initiatives, including sprints, and use of KanBan's.
Trained and mentored junior team members to strengthen their understanding of agile frameworks.
Bridges Transformation Solution Services Lead
Jacobs
Glasgow, Glasgow City
2021.05 - 2023.03
Led cross-functional teams to streamline transformation initiatives and enhance service delivery.
Facilitated workshops to identify client needs and develop tailored solutions for project success.
Develop dynamic digital engineering tools, libraries and efficient workflows for Transportation projects that could be easily repeated without having to reinvent the wheel.
Grow, scale and deploy solutions across all transportation projects
Collaborated with stakeholders to define project scope and ensure alignment with organisational goals.
Oversaw implementation of best practices in project management to improve operational efficiency.
Improved efficiency and productivity by acquiring new skills.
Used critical thinking to break down problems, evaluate solutions and make decisions.
Lead Visualisation Specialisation
Jacobs
Glasgow, Glasgow City
2006.07 - 2021.05
Led development of innovative visualisation strategies to enhance project communication.
Built a team of 17 professionals, graduates to senior level.
Responsible for work winning and client facing to better understand their challenges and develop bespoke solutions.
Industry speaking to help raise awareness of added value 3D Visualisations brings to projects.
Collaborated with multidisciplinary teams to ensure alignment of visualisation goals with overall project objectives.
Spearheaded training sessions for team members on advanced visualisation tools and techniques.
Created comprehensive visual reports to facilitate stakeholder understanding of complex data.
Led development of high-quality 3D visualisations for various projects ensuring alignment with client expectations. Including 4/5D, VR/AR and visually compelling videos to help aid design reviews, and embed digital engineering.
Managed cross-functional teams to deliver innovative visual solutions while adhering to project timelines.
Mentored junior designers in best practices for 3D modelling and rendering techniques enhancing team capabilities.
Streamlined workflows by implementing new processes and tools resulting in enhanced team productivity.
Conducted presentations of 3D visualisations to clients effectively communicating design concepts and project goals.
Oversaw quality assurance processes ensuring accuracy and consistency across all visual outputs.
Used critical thinking to break down problems, evaluate solutions and make decisions.
Rolled out commercial models to maximise gross margin
Education
Master of Science - Digital Marketing
Chartered Institute of Marketing
Glasgow
2023.03 -
Bachelor of Science - Interior Design
Glasgow Caledonian University
Glasgow
2001.08 - 2005.06
Bachelor of Science - Digital Marketing
Chartered Institute of Marketing
Glasgow
2020.03 - 2021.09
Skills
Cross-Functional coordination
Excellent communication
Kanban techniques understanding
Project Management
Teamwork and collaboration
Product marketing specialist
Expertise in digital marketing
Digital transformation enablement
Digital transformation strategy
Efficient in lean and agile methodologies
Digital tools review, optimisation, and proficiency