Kelly Kirk
South Yorkshire
Summary
Accomplished sales professional with a proven track record in meeting sales targets and enhancing brand awareness. Expertise in performance metrics analysis, product knowledgeability, and key account handling. Skilled in multitasking efficiency and upselling, with a strong focus on account management. Committed to leveraging these skills to drive business growth and exceed performance expectations.
Overview
24
24
years of professional experience
Work history
Account Manager – Build to Rent
Rightmove
09.2023 - 03.2025
- Responsible for 50% of all Build to Rent, including Co-Living, Single & Multi Family housing & PBSA operators for Rightmove
- Working with C-Suite partners to deliver strategies for advertising on the UK’s largest property portfolio
- Create and deliver bespoke advertising campaigns
- Meet partners monthly to ensure they are meeting their internal lease up targets
- Deliver dynamic reports with solutions to help support partners
- Work with asset / development funds
- Industry expert through continued learning and development
- Host quarterly strategy planning meetings with key stakeholders
- Host best practice sessions with partners
- Help partners with strategic rent planning and mapping
- Increased key accounts revenue spend by 125%
- Arranged and attended networking events, expanding professional contacts and prospects.
- Delivered presentations to potential clients, securing new business partnerships.
- Analysed sales data for identifying opportunities for growth.
- Devised marketing plans, resulting in increased brand awareness.
- Facilitated training sessions to upskill junior team members.
Senior Business Development Manager
Careerpass Network
01.2023 - 08.2023
- Establish new business leads from top 300 graduate recruiters in the UK
- Campaign and strategy planning, selling solutions
- Work closely with advertising agencies to plan and curate bespoke early careers advertising solutions for their clients
- Liaise with the marketing team to ensure collateral is delivered in accordance with the changing landscape of the market
- Attend industry conferences
- Attend advertising agency and client direct meetings
- Full service account management of client base
- Sell a host of digital products
- Rolled out ChatGPT detector solutions
- Arranged and designed ad agency marketing tour, identifying clients that we haven’t had success with in the past
- Created new initiatives for a more streamlined PR outreach
Business Development Manager
Homesearch
02.2022 - 12.2022
- Identify and contact new business leads
- Host pre-arranged product demonstrations via Zoom
- Research clients website, socials, portals, share of market, create bespoke reports prior to the demo to ensure the demo is personalised to the client
- Attend industry events
- Work with estate agents from sole trader to multi branches
- Work closely alongside marketing with sales requirements and campaigns
- Build relationships with multiple stake holders for larger corporate agents
- Designed and created collateral for the whole sales team to send out quotes
- Attended the first Scottish event in Glasgow, developing relationships in a new market
- Increased conversion rates month on month – last month at 68%
Regional Account Manager
Zoopla
02.2020 - 02.2022
- Proactive account manager
- Client base of 200 clients across the North West
- Cross sell to the numerous products available
- Ensure clients are fully trained on Zoopla Pro
- Upgrade clients subscriptions
- Identify new opportunities contact and meet F2F or via Zoom
- Quarterly business reviews
- Achieved and exceeded targets of £42k per year
- Top sales person in my first 2 months ensuring 83% of my clients where in long term contracts
- Mentored new starters in the team
Regional Account Executive
AdSmart from Sky
09.2015 - 02.2020
- Generate own business leads
- Work with clients across all industry types
- Create and arrange regional events partnering with local product companies
- Build relationships with advertising and production companies
- Create bespoke targeted TV campaigns
- Long sale cycle, so a resilient, nurturing and persistent mentality is key
- Selling campaigns ranging from £5k - £600k
- Yearly targets ranging from £250k - £850k – achieved targets
- Presented to 500 of the Sky Media team at The Emirates stadium
- Developed the first shop local TV campaign
- The first member of the team to develop dual events with local production companies
Digital Manager
Johnston Press
07.2013 - 09.2015
- Support print sales team with training on new digital products
- Help print team sell a suite of digital products
- Dual call the team and pitch digital products
- Attend senior management meetings monthly
- The JP only relationship manager for AdSmart from Sky
- Sell AdSmart to JP client base
- Selected to be the only relationship manager between Sky and Johnston Press
- Promoted to Digital Kitbag team
Marketing Manager
One Call Insurance
02.2012 - 06.2013
- Manage 5 brands from the group
- Build relationships with local sponsorship including Doncaster Rovers and Scuderia Clio Race team
- Negotiate and buy airtime and advertising space
- Create bespoke marketing campaigns
- Support the local charity and encourage the 400+ staff to attend the charity events
- Organising corporate events with insurance brokers
- Manage a team of 5 people for events
Recruitment Consultant
Straco International
08.2011 - 03.2012
National Account Manager
Jobs 4 Network
11.2010 - 08.2011
Business Development Manager
AdMag
01.2001 - 01.2007
Skills
- Meeting sales targets
- Performance metrics analysis
- Product knowledgeability
- Multitasking efficiency
- Key account handling
- Brand awareness development
- Product knowledge
- Upselling expertise
- Account management
Affiliations
- Realism artist
- Passion for interior design
Timeline
Account Manager – Build to Rent
Rightmove
09.2023 - 03.2025
Senior Business Development Manager
Careerpass Network
01.2023 - 08.2023
Business Development Manager
Homesearch
02.2022 - 12.2022
Regional Account Manager
Zoopla
02.2020 - 02.2022
Regional Account Executive
AdSmart from Sky
09.2015 - 02.2020
Digital Manager
Johnston Press
07.2013 - 09.2015
Marketing Manager
One Call Insurance
02.2012 - 06.2013
Recruitment Consultant
Straco International
08.2011 - 03.2012
National Account Manager
Jobs 4 Network
11.2010 - 08.2011
Business Development Manager
AdMag
01.2001 - 01.2007
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