Julius Oliveti

Marketplace Growth & Seller Acquisition:
Cultivated key relationships with brands, sellers, marketplaces and agencies to drive business development across global marketplaces, including eBay.

Spearheaded product and brand launches, optimising product selection and trading capabilities for marketplace success.

Partnered with marketplace service providers (e.g., logistics, integrators) to expand seller onboarding and platform adoption by our company.

Strategic Business Development:
Formulated and executed data-driven acquisition strategies to expand market presence, focusing on high-potential sellers and brands in eBay’s target verticals.

Leveraged industry trends and competitor insights to innovate pipeline development, ensuring a steady stream of new products for trading cycles and long term.

Negotiated commercial terms with partners, securing favourable conditions while aligning with platform growth metrics (Conversion rates, CTR, ROAS, ACOS)

eBay Collaboration & Compliance Leadership:
Worked directly with eBay’s senior leadership (e.g., former VP Rob Hattrell, Head of Shipping Mike Pitt) to resolve compliance challenges, safeguarding seller trust and platform integrity. I have been integral to much of the changes eBay has made in the UK to combat tax and compliance evasion.

Advised UK government bodies (e.g., Public Accounts Committee, MP's, NAO, Treasury, Ministers) on marketplace VAT evasion, recovering £1.5B annually in lost tax revenue—showcasing deep regulatory expertise. This solved the largest VAT evasion issue in UK E-commerce history.

Operational Excellence & Team Leadership:
Led cross-functional teams (Operations, Data Collection, Risk) to streamline seller onboarding.

Mentored junior staff in sales pipeline management, seller engagement, and marketplace best practices.

Implemented technology upgrades to modernise workflows, enhancing scalability for seller acquisition.

Data-Driven Innovation:
Used analytics to identify root causes of marketplace challenges, driving decisions that improved seller performance and customer satisfaction.

Developed crisis management frameworks to mitigate risks (e.g., compliance issues, supply chain disruptions).

• Represented company in public forums (Ice Cream Alliance), enhancing brand reputation and visibility.
• Certified company met relevant legal and regulatory requirements.
• Recruited and developed high-performing staff members, fostering positive and results-driven workplace culture.
• Oversaw financial management, achieving optimal resource allocation and maximum ROI.
• Oversaw daily company operations to reach financial targets.
• Enhanced company image by implementing a comprehensive brand strategy expanding into wholesale to restaurants.

• Forged strategic partnerships with Franchisees, Customers, Suppliers for profitable outcomes.
• Streamlined sales and production processes to enhance team productivity.
• Achieved increased customer satisfaction by implementing innovative sales strategies.
• Propelled company towards achieving set KPIs and goals through comprehensive strategic planning and execution.
• Led high-performance sales team, ensuring achievement of targets.
• Devised successful sales pitches for significant conversion rates.
• Pioneered the implementation of CRM systems for improved data management and customer relations.
• Represented organisation to public at trade exhibitions and conventions, driving awareness in the promotional products market.
• Oversaw planning and execution of targeted sales and marketing strategies.
• Managed team of 7 staff, driving performance with motivational strategies to exceed sales targets.

• Trained staff members to ensure high level customer interaction.
• Monitored and analysed performance metrics, implementing continuous improvement strategies.
• Prioritised tasks according to urgency and importance for effective workflow.
• Facilitated regular team meetings for better communication and understanding of goals.
• Implemented technology solutions to streamline customer service processes.
• Led a high-performing team of 40 people towards achieving set targets.
• Addressed complex escalated customer issues quickly and professionally to uphold brand standards.
• Managed final debt team, increasing money recouped by 1000% to £10 Million.