Summary
Overview
Work history
Education
Skills
Timeline
Generic
Julie Sale

Julie Sale

Stoke-on-Trent,Staffordshire

Summary

A highly motivated, customer-orientated and engaging business development specialist.

Who has over 25 years experience in in building relationships, cultivating partnerships and retaining top accounts. With a proven track record for attracting, retaining and developing high performing relationships worldwide.

Overview

34
34
years of professional experience
6
6
years of post-secondary education

Work history

Business development manager

Lyreco - Nespresso Professional
Telford, Telford and Wrekin
2024.07 - Current
  • B2B customer portfolio including SMEs and large enterprises, ensuring premium service levels aligned with brand positioning
  • Market research and analysis to identify new opportunities
  • Generate leads and cold calling prospective customers
  • Understanding the needs of your customers and being able to respond effectively with a plan of how to meet these
  • Demonstrating my capabilities with excellent organisation skills, whilst having the ability to proactively prospect and close sales
  • Working with the wider business such as Marketing to identify new business opportunities and new ways of generating sales
  • Developing lasting and sincere relationships as I focus on a solution based sale specific to each customer
  • Adhering to customer's individual needs, in turn promoting strong retention and referrals
  • Fostered client relationships, leading to increased brand loyalty.

Business development manager

My Workwear
Telford, Telford and Wrekin
2023.08 - 2024.06

A Workwear supplier providing workwear/uniform solutions to businesses large and small throughout the UK.

  • Contacted and converted potential custom Showing results via telephone, email and in-person enquiries.
  • working closely with the marketing team to win new business and maximise selling opportunities among a clients, achieving lucrative results.
  • Influenced key decision-making and established trust with stakeholders.
  • Maintained client records in bespoke CRM systems, ensuring streamlined data processes for maximum efficiency.
  • Customized promotional strategies to meet needs of different clients, products and services.
  • Represented My workwear at all exhibitions and conventions, driving awareness of PPE, Branded Workwear/Uniform across all sectors.
  • Networking events,
  • Led pre- and post-sales operations to provide exceptional client care throughout.
  • Converted sales leads through persuasive pitching, achieving personal revenue targets.
  • Coordinated supply and logistics teams to deliver sales within customer timeframes and budgets.
  • Working with Sales teams to create compelling proposals and presentations to secure new business.

Business Development Manager

Innovation Central Ltd
Newcastle-under-Lyme, Staffordshire
2018.01 - 2023.02

Heading up Training Central and Boomerang 360 Feedback, which are both sister companies to Innovation Central, an award winning Learning and Development Business. Providing consultancy services to both the public and private sector.

  • Identified and closed new business opportunities through strategic networking, enhancing valuable client bases.
  • Oversaw full sales lifecycle from prospecting clients to product Demo with our tech team, picking back up again to close deals.
  • Created new client pipeline to meet monthly targets,
  • Attended prominent industry trade shows, exhibitions and networking events across UK.
  • Contacted and converted potential customers via telephone, email and social platforms.
  • Maintained client records in bespoke CRM systems, ensuring streamlined data processes for maximum efficiency.
  • Built and solely maintained the social platforms, creating posts, and building connections through to client base.

Business Development Manager

Sweethearts Hair
Stoke-on-Trent, Staffordshire
2017.03 - 2017.12

Working alongside the business owners. my role here was to take a new product /concept and grow organic brand awareness.

  • Created a fresh client pipeline to meet monthly targets.
  • Creating Social Media Ads and managing growing leads
  • Attended prominent industry trade shows, exhibitions and events across UK.
  • Taking product distribution through the UK into Europe.

International Sales Manager

Datel Electronics Limited
Stone , Staffordshire
1992.10 - 2014.12

Working directly and alongside the MD and business owner of a multi million pound (gaming) electroincs/manufacturing company. This all encompassing role involved managing the Sales and distribution of products to both existing and new clients throughout Europe, the USA and Asia.

  • Developed business opportunities in new markets, including Europe, the USA and Asia, mainly through Distribution.
  • Customized promotional strategies to meet needs of different clients, products and services.
  • Developed pricing structures based on historical and current trends, competitor activities and supply chain data.
  • Enabled efficient sales process, following documentation and certification procedures required by foreign countries.
  • Provided first-class client services, from onboarding to daily account management.
  • Developed and sustained critical partnerships with clients, continuously demonstrating value to ensure high rates of satisfaction.
  • Heavily involved in the hosting of annual trade shows held in the USA, where our products were demoed to prospecting clients.
  • Working alongside and overseeing the purchasing of components, planned production and procurement of client orders to ensure delivery targets and schedules were met on a daily bases.
  • Oversaw business staffing and training, building successful, customer-focused team.

Education

BTec - Business and Finance

Stoke on Trent College
Stoke-on-Trent
1988.09 - 1990.06

GCSEs -

St Thomas More Catholic College
Stoke-on-Trent
1984.09 - 1989.06

Skills

  • Open and clear communicator
  • Highly motivated
  • An engaging 'people person;
  • Networking ability
  • Brand building
  • Sales leadership
  • Warm and cold calling

Timeline

Business development manager

Lyreco - Nespresso Professional
2024.07 - Current

Business development manager

My Workwear
2023.08 - 2024.06

Business Development Manager

Innovation Central Ltd
2018.01 - 2023.02

Business Development Manager

Sweethearts Hair
2017.03 - 2017.12

International Sales Manager

Datel Electronics Limited
1992.10 - 2014.12

BTec - Business and Finance

Stoke on Trent College
1988.09 - 1990.06

GCSEs -

St Thomas More Catholic College
1984.09 - 1989.06
Julie Sale