Joel Berry
Llanharry,Rhondda Cynon Taff
Summary
Customer-oriented Sales Professional experienced in relationship building and partnership cultivation. Achieved revenue growth through strategic planning and market analysis while delivering tailored solutions to meet client needs. Focused on enhancing organisational presence by leveraging strong communication and team collaboration.
Experienced business development professional with strong background in developing successful new business strategies to maximise selling opportunities. Proven success in preparing and delivering winning client proposals and business presentations to C-level executives.
Ambitious promoter and skilled people manager with deep understanding of market trends and successful strategies to achieve sales and marketing results. Strengths include leveraging data to optimise approaches and capitalising on new opportunities.
Overview
16
16
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work history
Business Development Manager
Leading Edge Group UK
Cardiff, City of Cardiff
2023.01 - Current
- Executed successful product launches, driving market penetration.
- Identified market trends, resulting in enhanced product offerings.
- Secured new business opportunities by cultivating strong relationships with potential clients.
- Delivered excellent customer service by addressing queries promptly and effectively.
- Managed key accounts, ensuring high levels of customer satisfaction.
- Negotiated contracts with vendors to secure best possible terms.
- Handled crisis situations effectively, minimising impact on business operations.
- Optimised operational procedures for improved productivity.
- Developed strategic partnerships for sustained growth.
- Drove revenue growth with innovative sales strategies.
- Consistently exceeded revenue targets through new account development.
- Negotiated and approved lucrative prices and contracts, boosting growth.
- Contacted and converted potential customers via telephone, email and in-person enquiries.
- Predicted possible positive and negative effects of proposed business developments to guide strategy development.
- Closed complex, lucrative deals with new customers using strategic sales and negotiation tactics.
- Optimised sales methods to best engage, acquire and retain customers.
- Supported front-line sales teams with well-coordinated administrative operations.
Sales Manager
London Royal Mint
Tonypandy, Rhondda Cynon Taf
2014.12 - 2022.12
- Implemented training programmes, improving team performance levels.
- Cultivated strong relationships with suppliers and other industry players to ensure smooth operations.
- Streamlined sales processes to enhance team productivity.
- Pioneered the implementation of CRM systems for improved data management and customer relations.
- Negotiated lucrative contracts to secure long-term client commitment.
- Improved bottom-line results with meticulous budget control.
- Maintained ownership of [Type] sales pipeline, sourcing and developing new business opportunities to drive sales.
- Represented organisation to public at trade exhibitions and conventions, driving awareness of [Product or Service].
- Established budgets for programme activities and controlled expenditure to meet targets.
- Defined business strategies and roadmaps to drive performance across sales, promotions and marketing departments.
- Evaluated sales and service processes to generate targeted improvement strategies and increase revenue opportunities.
- Oversaw planning and execution of targeted sales and marketing strategies.
- Supported front-line sales teams with well-coordinated administrative operations.
Youth Worker
Rhondda Cynon Taf Council
Treorchy, Rhondda Cynon Taf
2012.11 - 2014.11
- Assisted in conflict resolution, promoting a peaceful atmosphere within group settings.
- Developed strong rapport with youths by engaging in regular, open conversations.
- Assisted young individuals in building life skills through various interactive activities and discussions.
- Organised recreational activities, enhancing social skills of young individuals.
- Promoted community involvement and volunteering among young people.
- Directed activities to promote growth in mental, emotional and educational areas.
- Directed activities that promoted growth in mental, emotional and educational areas.
- Built positive relationships with SEND students by working with compassion and empathy.
- Developed outreach programmes to bridge gaps between young people and communities.
- Attended regular training and supervision workshops for improved service user support.
TBC
TBC
TBC, TBC
2010.01 - 2012.12
- Carried out day-to-day duties accurately and efficiently.
- Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.
Education
NVQ Level 3 - Youth Work
Ysgol Gyfun Cymer Rhondda
Porth, Rhondda Cynon Taf 2010.09 - 2012.08
A-Levels - Welsh Language, Physical Education, ICT
Ysgol Gyfun Cymer Rhondda
Porth, Rhondda Cynon Taf 2008.09 - 2010.08
Sales
GAP Sales Training
Cardiff /2025 - /2026
GCSEs -
Ysgol Gyfun Cymer Rhondda
Porth, Rhondda Cynon Taf 2006.09 - 2008.08
Skills
- Technical sales understanding
- Leadership aptitude
- Resilient to pressure
- Key account handling
- Product knowledge
- Lead generation
- Salesforce
- Customer retention tactics
- Relationship development
- Cost management
- Performance goals
- Open and clear communicator
- B2B client management
- Networking ability
- Resilience under pressure
Affiliations
- Cricket
- Football
- Horse Racing
Accomplishments
Business Development Manager of the Year (Super Achiever) - 2024
Millionaire's Club - Sales Manager of the Year - 2019
Certification
- TBC
Languages
Welsh
Fluent
References
References available upon request.
Timeline
Business Development Manager
Leading Edge Group UK
2023.01 - Current
Sales Manager
London Royal Mint
2014.12 - 2022.12
Youth Worker
Rhondda Cynon Taf Council
2012.11 - 2014.11
NVQ Level 3 - Youth Work
Ysgol Gyfun Cymer Rhondda
2010.09 - 2012.08
TBC
TBC
2010.01 - 2012.12
A-Levels - Welsh Language, Physical Education, ICT
Ysgol Gyfun Cymer Rhondda
2008.09 - 2010.08
GCSEs -
Ysgol Gyfun Cymer Rhondda
2006.09 - 2008.08
Sales
GAP Sales Training
/2025 - /2026