Hi, I’m
Sonia Welch
Honiton,Devon
Summary
Customer-oriented, strategic-thinking and meticulous sales professional with over 15 years of experience in building relationships, cultivating partnerships, retaining top accounts and growing profit channels. Multitasking and self-motivated leader with expertise on expanding network connections, introducing products, implementing pricing models, and territory development. Effective at identifying customer needs to deliver solutions.
A positive and dedicated individual with a strong passion to succeed, I am a highly respected team player always willing to help others wherever possible. I am proactive and driven, keen to develop skills and knowledge, welcoming constructive feedback. I am a confident person with a can-do attitude, using initiative and passion to thrive in a variety of environments.
Overview
19
years of professional experience
5
years of post-secondary education
Work history
Hozah
Business Development Manager
01.2023 - Current
Job overview
- Created new client pipeline to meet monthly targets.
- Identified and closed new business opportunities through strategic networking, enhancing valuable client bases.
- Oversaw full sales lifecycle from prospecting clients to closing deals.
- Influenced key decision-making and established trust with stakeholders.
- Maintained client records in bespoke CRM systems, ensuring streamlined data processes for maximum efficiency.
- Consistently exceeded revenue targets through new account penetration and development.
- Coached team to build client relationships and exceed sales targets.
- Attended prominent industry trade shows, exhibitions and events across UK.
- Contacted and converted potential customers via telephone, email and in-person enquiries.
- Managed budgets and inventory to minimise costs and maximise profits.
- Prepared monthly sales forecast reports detailing key metrics to examine areas of improvement.
- Increased sales by 150% within my first three months.
- Onboarded key account clients such as Savills
Glenigan
Key Account Manager, Business Development
06.2022 - 01.2023
Job overview
- Business to Business sales and training with key decision makers.
- Crafted detailed sales reports, outlining key metrics to enhance strategic business decision-making.
- Drove business growth within specified sales territories through strategic and tactical solution implementation.
- Maintained advanced product and industry trend knowledge, performing regular market research to enhance company offerings.
- Employed exceptional rapport-building skills to nurture key relationships, achieving 95% retention of allocated accounts.
- Identified expansion opportunities, developing existing product ranges and increasing stockists to drive sales.
- Developed and implemented effective marketing strategies and activities, directly increasing sales by 85%.
- Provided first-class client services, from onboarding to daily account management.
- Maintained client records in bespoke CRM systems, ensuring streamlined data processes for maximum efficiency.
- Collaborated with cross-company departments, developing new strategies to capitalise on emerging customer trends.
- Provided practical customer and market insight for improved strategic planning with shareholders.
- Manage a portfolio of 110 accounts totalling in £145k value
ParkingEye
Key Account Manager, Business Development
06.2018 - 06.2022
Job overview
- Fostered customer loyalty and consistent investment by building positive and productive relationships.
- Expertly managed sales lifecycles, from lead generation through to contract negotiations and closings.
- Adapted product and service offerings based on industry trends research.
- Collected customer and market feedback and reported information to company leadership.
- Increased year-on-year sales by 90%, implementing strategic business growth and retention initiatives.
- Drove contract renewals through proactive calls and follow up campaigns.
- Identified and developed new business opportunities, expanding existing client bases by 60%.
- Onboarded clients such as Savills, Home Bargains, Booths, AB Ports and Colliers.
- Developed and sustained critical partnerships with clients, continuously demonstrating value to ensure high rates of satisfaction.
Car Benefit Solutions
Account Management Team Leader
07.2016 - 06.2018
Job overview
- Professionally handled difficult customer complaints and objections to maintain first-class customer service standards.
- Provided leadership and direction for employees, supervising activities to drive productivity and efficiency.
- Led performance reviews and tailored employee feedback to facilitate professional development.
- Resolved employee relations issues and navigated disciplinary proceedings.
- Streamlined processes to achieve efficiencies and cost savings.
- Recruited, trained and developed 18 team members.
- Analysed Key Performance Indicator (KPI) data to identify trends and achieve team goals.
- Fostered positive employee relationships through communication, training and coaching.
- Prepared strategic planning to realise company vision.
- Demonstrated sales strategies and customer service best practices to enhance team performance.
- Supervised and mentored 18 multidisciplinary team members.
- Drove team to consistently exceed critical Key Performance Indicator (KPI) targets by up to 100%.
Education
Honiton Community College
GCSEs from 9 GCSE's including English Language, English Literature, Maths and Science
09.1999 - 05.2004
Skills
- Training and mentoring
- Revenue development
- Open and clear communicator
- Proposal writing
- Sales leadership
Timeline
Business Development Manager
Hozah
01.2023 - Current
Key Account Manager, Business Development
Glenigan
06.2022 - 01.2023
Key Account Manager, Business Development
ParkingEye
06.2018 - 06.2022
Account Management Team Leader
Car Benefit Solutions
07.2016 - 06.2018
Honiton Community College
GCSEs from 9 GCSE's including English Language, English Literature, Maths and Science
09.1999 - 05.2004
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