John Edwards
Wigan,Greater Manchester
Summary
Experienced professional in used car sales management with a strong focus on negotiation and customer needs assessment. Proven track record of driving significant business growth through market trend analysis. Dedicated to providing exceptional customer service and building lasting client relationships.
Overview
41
41
years of professional experience
2
2
years of post-secondary education
1
1
Certification
Work history
Used car sales manager
Stellantis & You UK Ltd
Preston, Lancashire
07.2007 - 09.2025
- Facilitated smooth operations by maintaining comprehensive knowledge of all used cars in stock.
- Boosted customer satisfaction by promptly addressing and resolving queries.
- Fostered strong relationships with customers, fostering repeat business opportunities.
- Maintained high standards of cleanliness within the showroom promoting a professional image.
- Handled documentation process, ensuring smooth transactions.
- Utilised CRM software to track potential leads and maintain customer records efficiently.
- Managed online presence of dealership resulting in increased digital enquiries.
- Improved overall operational efficiency by implementing innovative sales procedures.
- Assessed trade-in vehicles, determining fair market values.
- Analysed local market trends to adjust inventory and pricing strategies accordingly.
- Collaborated with technicians for necessary vehicle repairs prior to sale.
- Enhanced sales performance with effective team management.
- Negotiated deals with customers to secure maximum profit.
- Conducted car inspections ensuring optimal sale value.
- Coordinated finance options for facilitating customer purchases.
- Attended industry events, establishing beneficial networking relationships.
- Increased footfall in showroom through strategic promotional activities.
- Created a positive buying environment for enhanced sales conversion rates.
- Trained new staff members on sales techniques and product knowledge leading to improved team performance.
- Developed marketing strategies for increased brand visibility.
- Met sales targets consistently to drive revenue.
- Demonstrated vehicle features, using approved presentation methods to showcase add-on products.
- Identified customer needs and desires to proactively promote suitable vehicles and benefits.
- Qualified customers based on needs, desires and budget to guide selling and marketing strategies.
- Promoted vehicle sales using proven selling tactics and strategies.
- Finalised sales administration accurately and promptly to meet company standards.
- Provided post-sales services to offer follow-up support and collect customer feedback.
- Personalised customer service and tailored selling strategies to different customer types.
- Maximised opportunities by prospecting customers with genuine enthusiasm and outstanding customer service.
- Engaged customers using up-to-date knowledge on product accessories, prices and key features.
- Advocated company values throughout sales process to promote brand loyalty and customer satisfaction.
- Gained practical experience closing sales in face-to-face environment.
- Helped to set up showrooms and displays to wow visitors.
- Nurtured rapport with customers to improve likelihood of future sales.
- Engaged prospective customers in natural conversation to build positive and trusted rapport.
- Employed winning negotiation skills to achieve best selling price and close deals.
- Upsold products and accessories to augment value of sales.
- Converted sales leads through persuasive pitching, achieving personal revenue targets.
- Retained product and service knowledge for informative, persuasive client advice.
- Networked and generated leads to increase new business opportunities.
- Managed stock within set minimum and maximum levels to serve customers without over-extending finances.
- Oversaw business staffing and training, building successful, customer-focused team.
- Maintained detailed and current records of inventory, personnel activities and business finances.
- Enforced service standards to maintain establishment reputation for excellence.
- Created seasonal sales plans with varying stock and promotional strategies.
- Kept business in compliance with internal controls, industry regulations and health and safety requirements.
- Planned logistical operations for safe transportation, storage and sale of goods.
- Monitored competitor activities, responding creatively to maintain relevancy and competitive edge.
- Followed industry trends and set pricing strategies to maximise business returns.
- Evaluated products to select mix meeting current customer demand.
- Negotiated buying conditions and sales contracts to secure lucrative deals.
- Pursued new business opportunities by forging strong networks and contacting potential buyers.
- Researched and applied proven marketing techniques to drive sales.
Sales Controller / Team Leader
Perry's Motorsales Ltd
Bolton , Greater Manchester
07.1997 - 07.2007
- Improved customer satisfaction with prompt and effective problem resolution.
- Managed key accounts, resulting in improved client relationships.
- Facilitated staff training sessions for enhancing product knowledge and sales techniques.
- Collaborated closely with the Finance department for budget planning and control.
- Achieved increased sales effectiveness by implementing strategic sales plans.
- Motivated team members, fostering a positive work environment.
- Provided constructive feedback to team members enhancing performance levels.
- Devised incentivised programmes increasing staff motivation and productivity.
- Upheld high standards of customer service, boosting brand reputation in the market.
- Led regular sales meetings to discuss targets and strategies.
- Implemented changes to pricing structure resulting in increased profitability.
- Handled complex customer enquiries ensuring swift resolution.
- Generated invoices based on established accounts receivable schedules and terms.
- Maintained accurate records of all sales activities using CRM software.
- Streamlined sales operations by simplifying procedures and policies.
- Organised and carried out month-end, quarterly and year-end processes.
- Trained new employees on accounting principles and company procedures.
- Analysed budgets and financial projections for accurate reporting of company performance.
- Conducted regular reviews and official audits to validate recordkeeping and controls.
- Advised management on financial details related to business operations, inventory levels and budgets.
- Installed internal controls and set up standard procedures for business accounting systems.
- Handled employee grievances professionally, minimising potential workplace disputes.
- Encouraged open communication, fostering a positive work culture.
- Provided comprehensive onboarding training to reduce learning curve for new hires.
- Developed strategies for improved performance level across the team.
- Coordinated daily tasks, ensuring smooth workflow within the team.
- Reduced staff turnover with an effective motivation strategy.
- Conducted regular performance reviews to identify areas of improvement for each team member.
- Monitored daily operations whilst reducing operational cost significantly.
- Resolved conflicts effectively, promoting harmony within the workforce.
- Increased team cohesion by implementing regular feedback sessions.
- Coached team members through new or difficult workflows.
- Delegated tasks to make best use of individuals' skills.
- Supported team to overcome new challenges by forecasting knowledge and skills gaps.
- Trained staff to resolve complaints appropriately to maintain customer satisfaction.
- Reported on team performance to higher leadership, proactively offering action for areas of improvement.
- Professionally handled difficult customer complaints and objections to maintain first-class customer service standards.
- Supported new hires through onboarding process for speedy and successful training.
- Collaborated with colleagues from different backgrounds to tackle new challenges.
- Led performance reviews and tailored employee feedback to facilitate professional development.
- Led team of 10 to achieve KPI targets and successfully complete assigned projects.
- Recognised exceptional individual performance for improved motivation.
- Monitored health and safety measures for guaranteed compliance.
- Coordinated hiring, recruitment and training strategies to build successful administrative team.
- Translated senior management directives into actionable front-line policies and implemented changes with staff.
- Handled negotiations with outside vendors and service agencies to meet group needs.
- Developed organisational policies for administrative oversight and internal controls.
Car sales executive
Lex Motors Sales PLC
Wigan, Lancashire
06.1994 - 07.1997
- Managed inventory to ensure availability of popular models.
- Conducted thorough market research to maintain competitive pricing strategies.
- Engaged customers with comprehensive product knowledge and tailored selling strategies.
- Resolved customer complaints promptly, preserving company's reputation.
- Facilitated smooth vehicle handovers for enhanced customer satisfaction.
- Collaborated with team members to foster a productive work environment.
- Monitored consumer behaviour trends to identify sales opportunities.
- Finalised sales administration accurately to meet company standards.
Retail area manager
Greys Menswear
Wigan, Lancashire
01.1991 - 06.1994
- Ensured staff compliance with company policies and procedures.
- Monitored key performance indicators to drive continuous improvement across all stores.
- Drove growth in underperforming areas through innovative marketing initiatives.
- Strengthened brand presence through strategic visual merchandising techniques.
- Prepared detailed market analysis reports for informed decision-making by senior management.
- Managed daily operations to enhance customer experience and satisfaction levels.
- Introduced new operational processes that improved overall efficiency within retail area.
- Fostered a positive work environment, significantly reducing staff turnover rates.
Retail worker
Stolen from Ivor Ltd
Wigan, Lancashire
01.1989 - 01.1991
- Streamlined receipt and stocking of goods for optimal accessibility.
- Maintained organised shelves to enhance shopping experience.
- Educated customers on product features, boosting sales performance.
- Managed inventory levels, minimising out-of-stock incidents.
- Assisted in annual stocktaking, ensuring accurate inventory records.
- Handled returns and exchanges professionally, sustaining customer satisfaction.
- Promoted seasonal items and discounts, driving revenue growth.
- Ensured compliance with health and safety regulations to maintain a safe environment.
Security officer
Allsecure Guards
Walkden, Salford
09.1987 - 01.1989
- Trained new security team members, enhancing overall performance levels.
- Conducted health and safety risk assessments to minimise potential hazards.
- Managed lost property system effectively, ensuring prompt return of items to owners.
- Collaborated with local law enforcement agencies to strengthen site security measures.
- Authored detailed incident reports to support continuous improvements in security protocols.
- Responded swiftly to alarms, minimising operational disruptions.
- Assisted HR during termination processes, ensuring peaceful employee departures.
- Supervised visitor sign-in process meticulously, maintaining accurate records.
Guardsman
Grenadier Guards. British Army
London
08.1984 - 08.1987
- Carried out day-to-day duties accurately and efficiently.
- Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.
- Successfully delivered on tasks within tight deadlines.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Supported team by demonstrating respect and willingness to help.
- Worked flexible hours, covering nights, weekends and bank holidays.
- Consistently arrived at work on time and ready to start immediately.
- Offered friendly, efficient customer service and handled challenging situations with ease.
- Performed maintenance on vehicles and weaponry, ensuring operational readiness at all times.
- Gathered intelligence information, contributing towards informed decision-making processes during missions.
- Took part in extensive battle drills to maintain readiness for real-world scenarios.
- Cultivated strong problem-solving abilities through navigation exercises using maps and compasses.
- Rescued injured personnel with quick response times during emergency situations.
- Enhanced survival skills through rigorous wilderness survival training sessions.
- Assisted in planning tactical strategies for successful ground offensive missions.
- Handled logistics tasks such as ration distribution and inventory management during field exercises.
- Responded rapidly to orders, resulting in efficient execution of planned actions.
- Conducted regular equipment checks for ensuring optimal performance in field operations.
- Improved troop morale by promoting team-building and camaraderie during training exercises.
- Participated actively in community outreach programmes as part of the army's public relations efforts.
- Received commendations for demonstrating exceptional discipline and professionalism whilst on deployment.
- Received briefings from superiors; disseminated information effectively amongst fellow soldiers.
- Patrolled designated areas, ensuring safety and security of civilians in conflict zones.
- Maintained high level of physical fitness to meet strenuous demands of infantry training.
- Maintained 100% accountability of all assigned equipment.
- Led fire team during infantry dismounted battle drills and situational training exercises, providing maximum safety.
- Performed fire team member duties during situational training exercises.
- Documented and processed classified materials for units, maintaining complete confidentiality.
- Developed and led Anti-tank training programmes in preparation for combat, maximising efficiency and safety.
- Managed security of local areas and performed route clearance for visiting high-ranking officials.
- Responded to emergencies with speed, coherence and knowledgeable assistance.
- Developed training programmes for top-notch combat and non-combat performance.
- Patrolled designated coverage areas and evaluated terrain for defensive use.
- Produced reports on equipment status, incidents and personnel readiness for superiors.
- Preserved up-to-date mission objectives knowledge by researching intelligence targets for understanding in geopolitical context.
- Directed logistical training procedures in line with military regulations.
- Administered first aid and followed basic lifesaving procedures in emergency situations.
- Secured buildings, rooms and perimeters whilst minimising exposure times.
- Remained composed and focused in highly stressful situations.
- Maintained weaponry and equipment to meet combat requirements.
- Trained in combat and weaponry to meet field demands.
- Followed instruction to complete exact requests of senior officers.
- Operated weaponry and communication systems.
- Acted quickly and effectively in emergency response situations, providing reliable aid.
- Represented military unit professionally at ceremonial events and occasions.
- Upheld integrity of communication systems by adhering to internal procedures.
- Performed diligent grounds patrols for thorough base security.
- Prepared for military action with short notice.
- Supported military decision-making through careful assessment of evolving emergencies.
- Fueled and prepared vehicles for military action.
- Worked in team of 12 to strengthen security and defence systems.
- Completed required administrative practices to set standards.
- Kept explosives and munitions safe and secure.
- Supplied and distributed emergency aid during disasters.
- Delivered field supplies to soldiers and troops during combat.
- Coordinated Milan anti tank systems and operations.
Education
Certificate of Higher Education - Electronics
Wigan and Leigh College
Wigan 06.1982 - 06.1984
Skills
- Dealer management system use
- Automotive sales knowledge
- Car financing knowledge
- Online advertising platforms
- Profitability assessment
- Marketing strategy execution
- Technical specification knowledge
- Vehicle inspection techniques
- Business growth initiatives
- Direct sales facilitation
- Car valuation techniques
- Industry regulation compliance
- Staff training and leadership
- Warranty and insurance procedures
- Part-Exchange handling
- Ethical sales techniques
- Finance options understanding
- Automotive repairs understanding
- Managing test drives
- Negotiation mastery
- Knowledge of automotive laws
- Used car valuation
- Automotive technology familiarity
- Trade-In process expertise
- Inventory control tools
- Dealership management systems proficiency
- Customer relations
- Budget management
- Inventory forecasting
- Persuasive communication
- Driving licence
- CRM Software proficiency
- Vehicle evaluation
- Motivational leadership
- Online marketing
- Customer retention strategies
- Empathetic listener
- Market trend analysis
- Cross-selling expertise
- Data analysis and reporting
- Market analysis
- MS office proficiency
- Contract preparation
- Brand Promotion
- Client acquisition
- Digital marketing strategies
- Sales techniques
- Business development
- Lead generation
- Digital marketing
- Competitive analysis
- Exceptional communication
- Persuasive negotiator
- Report-writing
- Target and sales-driven
- Customer focused
- Compliance understanding
- Resilience
- Persuasive negotiation
- Negotiation
- Sales reporting
- Vehicle knowledge
- Goal-oriented
- Basic car maintenance
- Sales process management
- Closing deals
- Up-selling and cross-selling
- CRM proficiency
- Product demonstration
- Financial reporting accuracy
- Brand loyalty strategies
- Multi-channel retailing
- Time management
- Retail software proficiency
- Sales promotion execution
- Critical analysis
- Store security awareness
- Multitasking skills
- Inventory management systems
- Communication skills
- Proactive initiative
- Interpersonal skills
- Resilience under pressure
- Market trend analysis
- Pricing strategy expertise
- Multi-Channel retailing
- Time efficiency
- Brand loyalty development
- Store security vigilance
- Multitasking proficiency
- Stock control systems understanding
- Sales promotion implementation
- Communication proficiency
- Initiative taking
- Interpersonal savvy
- Pricing strategy insight
Affiliations
- Play Golf
- Go to Gym play Squash
- Season ticket holder at Manchester City
Accomplishments
Awarded General Service Medal for services in Northern Ireland
Won Sales Controller of the year 2003 & 2004 (PERRYS)
Received Excellence Awards 1st place 2009, 2nd Place 2011 & 2012 & 3rd place 2018,2020,2021 & 2023 (Robins & Day , Stellantis & You UK)
Certification
Certificate of Line Managers Association (PERRYS)
SAF trained.
FCA Accredited
Member of The Grenadier Guards Association (Wigan & St Helens Branch)
Timeline
Used car sales manager
Stellantis & You UK Ltd
07.2007 - 09.2025
Sales Controller / Team Leader
Perry's Motorsales Ltd
07.1997 - 07.2007
Car sales executive
Lex Motors Sales PLC
06.1994 - 07.1997
Retail area manager
Greys Menswear
01.1991 - 06.1994
Retail worker
Stolen from Ivor Ltd
01.1989 - 01.1991
Security officer
Allsecure Guards
09.1987 - 01.1989
Guardsman
Grenadier Guards. British Army
08.1984 - 08.1987
Certificate of Higher Education - Electronics
Wigan and Leigh College
06.1982 - 06.1984